Recent events
Recent events tied to this brand in public sources.
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2026
Meta unveils Meta VR Glasses priced at $1,299, on sale next year
At its Connect conference, Meta unveiled Meta VR Glasses, which are slimmer and lighter than the older Quest-branded VR headsets but more expensive, costing $1,299 when they go on sale next year; it is Meta's first VR device since the 2024 debut of the $299 Quest 3S.
2026
Meta unveils $1,299 Meta VR Glasses and Muse Charm at Meta Connect 2026
At the Meta Connect developer conference on Sept. 23, 2026, Meta CEO Mark Zuckerberg unveiled the Meta VR Glasses, a slimmer VR headset priced at $1,299 going on sale in spring 2027, and the Muse Charm, a handheld device that works with Meta's recently released Muse AI personal agent, which Meta plans to have ready to ship in December for the holidays.
2026
Meta reveals Muse Charm AI pendant at Connect 2026
At Meta's annual Connect conference, CEO Mark Zuckerberg on Wednesday (September 23, 2026) revealed the Muse Charm, a keychain-like pendant providing rapid access to the Muse AI agent; Meta did not announce a price, and Zuckerberg said the company still needs to finalize the finishing material and component layout to have it ready to ship for the holidays.
2026
Meta enlists Walmart, Best Buy, Gap, Sephora and Wayfair as Muse partners
At its Connect conference on September 23, 2026, Meta announced it has enlisted Muse partners including Walmart, Best Buy, Gap, Sephora and Wayfair, in a bid to help the AI agent enable new shopping experiences.
2026
Meta debuts Muse Charm, Ray-Ban Meta Audio glasses and Meta VR Glasses at Connect
At its Connect conference on September 23, 2026, Meta debuted several new consumer hardware products, including the Muse Charm handheld gadget for voice interaction with AI agents, the $349 Ray-Ban Meta Audio glasses without cameras, and the $1,299 Meta VR Glasses slated for release in spring 2027.
2026
Meta launches camera-free Ray-Ban Meta Audio smart glasses at $349
Meta opened pre-orders for Ray-Ban Meta Audio, its first camera-free smart glasses, announced at the company's Connect 2026 developer conference on September 23, 2026, with shipping set to begin October 13 at a starting price of $349. The audio-only design drops the camera found on earlier Ray-Ban Meta models and arrives amid privacy criticism of camera-equipped smart glasses.
2026
Instacart plans to integrate grocery shopping into Meta's Muse
Two days after Amazon blocked Muse, Instacart chief technology officer Anirban Kundu announced in a company statement a plan to bring grocery shopping into Muse, saying shopping demand appears in different places and Instacart wants to be present where it appears.
2026
Shopify partners with Meta's Muse to enable agentic checkout
Shopify CEO Tobias Lütke announced Monday that Shopify is partnering with Meta's Muse to allow agentic checkout in its online stores.
2026
Meta's Muse AI app outpaces ChatGPT's early mobile launch in downloads and daily active users
Meta's new AI app Muse recorded more downloads in its first twelve days on the market in the U.S. and Canada than ChatGPT did in the twelve days after its mobile debut, and also has more daily active users than ChatGPT had at the time, according to new estimates from market intelligence provider Apptopia.
2026
Amazon blocks Meta's Muse from accessing Amazon shopping
GeekWire reported on September 20 that users trying to connect Meta's Muse to Amazon shopping began seeing notices that continued access by unauthorized AI agents violates the platform's terms of service. Amazon confirmed it had blocked Muse and said it had earlier asked Meta to exclude the shopping site from the service; Amazon also objected to agents not identifying themselves and to the handling of account credentials, while Meta's published design states that credentials enter secure storage that Muse itself cannot see.
2026
Amazon blocks Meta's Muse bot from accessing its site
Amazon blocked access to its site for Meta's Muse bot, citing privacy and security risks; the block was reported by GeekWire late Sunday.
2026
Meta's Muse tops U.S. iOS free app chart after launch
Meta's Muse app overtook ChatGPT as the leading free iOS app in the U.S. on Friday and recorded 730,000 downloads in roughly five days after its Sep. 8 launch, with cumulative downloads topping ChatGPT, Claude and Grok in the same post-launch window, according to Sensor Tower.
2026
Meta's Oversight Board orders the company to remove deepfake videos from Facebook
Meta's Oversight Board has ordered the company to remove deepfake videos from Facebook.
2026
Meta's Muse adds calling feature to its AI agent
Meta's Muse, a rival to Instinct, has also added the ability to make calls.
2026
Meta launches new marketing hub to streamline creator and brand partnerships
Meta has introduced a new marketing hub designed to streamline collaborations between creators and brands.
2026
German court rules Meta liable for fake ads on Instagram and Facebook
A German court has ruled that Meta is liable for fake advertisements that appeared on its Instagram and Facebook platforms.
2026
Muse reported as the No. 2 app in the US with over 83,000 iOS downloads
Sensor Tower data showed Meta's new app Muse was downloaded more than 83,000 times on iOS in the United States, where it was reported as the No. 2 app.
2026
Meta launches AI app Muse in the US
Meta launched its new AI app Muse, which is currently limited to the U.S. market.
2026
Meta rolls out Muse AI personal agent
Meta rolled out its Muse AI personal agent in September 2026. Muse can handle tasks across many areas of personal life and can help consumers identify and cancel recurring subscriptions, with the subscription economy among its initial targets.
2026
Meta internally tests personal AI agent Project Hatch
Meta has opened its personal AI agent, codenamed Project Hatch, to employees outside its superintelligence lab for testing, according to Business Insider. Internal memos say Hatch has its own computer environment and can fill out forms, shop, conduct deep research and connect to email, calendar, Spotify, Instagram and OpenTable; Meta has not announced a launch date or pricing.