Recent events
Recent events tied to this brand in public sources.
Back to profile46 entries · Page 1 of 3
2026
Midea refrigerator promotional offer
A Midea French-door refrigerator was offered on JD.com with multiple discounts and purchase benefits; the article reported a final price as low as 3,278.56 yuan.
2026
Midea launches WIN 9JA WIN purchase-based promotion with Chery Tiggo 2 Pro as grand prize
Midea, a home appliance manufacturer, introduced a nationwide consumer promotion tagged WIN 9JA WIN, offering a Chery Tiggo 2 Pro as the grand prize along with household appliances and other gifts to customers who meet its purchase requirements. The promotion began on October 10 and runs until December 31, 2026.
2026
Midea Group completes controlling acquisition of Esaote
Midea Group has completed its controlling acquisition of Italian medical imaging company Esaote S.p.A. Esaote will be integrated into Midea's medical business division while continuing to operate as an independent global medical device company headquartered in Genoa, Italy, retaining R&D and production bases in Italy and the Netherlands, with Franco Fontana confirmed to remain CEO.
2026
Midea completes acquisition of controlling stake in Esaote
Esaote S.p.A. announced on Oct. 9, 2026 the completion of the acquisition of a controlling stake in its share capital by Midea. Esaote will become part of Midea Healthcare and continue to operate as an independent global medical equipment company headquartered in Genoa, Italy, with R&D and manufacturing facilities in Italy and the Netherlands, and Franco Fontana confirmed as CEO.
2026
Midea launches kitchen appliance installation and replacement services
Midea introduced installation benefits including free measurement, kitchen modification and installation materials, as well as a two-year replace-without-repair service for eligible models of specified kitchen appliances.
2022
JD.com and Midea sign strategic cooperation agreement
JD.com and Midea signed a strategic cooperation agreement to combine their capabilities and cooperate on enterprise customers, shared service resources, marketing, digital projects and business-to-business supply chains.
2022
JD and appliance brands launch the JD Appliance Blue Shield Plan
JD and brand partners launched the JD Appliance Blue Shield Plan to develop digitalized, standardized and predictable appliance service capabilities. The article reports that 20 brands had joined the cooperation.
2022
Midea unveils S8+ robot vacuum cleaner
Midea released details of its next-generation S8+ auto-dust-collection robot vacuum cleaner, made by subsidiary Midea Robozone Technology. The article also says the company planned to release the product.
2022
Midea wins industry and product awards at cleaning-appliance summit
At the 2021 China Cleaning Appliance Industry Innovation and Development Summit, Midea received the Technology Innovation Brand and Top Ten Influential Brand awards, while its X8 floor washer received three product awards.
2021
Midea washing machine division and Huazhong University of Science and Technology launch strategic cooperation
Midea Group's washing machine division and Huazhong University of Science and Technology Wuxi Research Institute announced the start of strategic cooperation and jointly inaugurated a digital-intelligence R&D cooperation platform.
2021
Midea launches its first IoT operating system
Midea Group launched its first internet of things operating system, backed by Huawei's HarmonyOS. The system is intended to link smart home appliances from Midea and other manufacturers.
2021
Midea launches Green House smart home solution
Midea hosted a conference on October 11 and launched its Green House smart home solution, integrating power generation, energy management and home management systems.
2021
JD Appliances and appliance brands form 618 renewal service alliance
JD Appliances and numerous appliance manufacturers announced the formation of the JD 618 “Renewal Service Alliance,” with members committing to provide upgraded services to consumers.
2021
Midea Welling automotive components begins production and launches five products
Midea Welling Automotive Components announced that its three product lines—drive systems, thermal management systems, and auxiliary/autonomous driving systems—had entered full production and released five automotive component products.
2021
Gome Fun App Announces May Day Promotion
Gome Fun App announced that the first phase of its “True Low Prices, Long-Lasting Campaign” is scheduled to begin at 8 p.m. on April 30, with participating brands’ products promoted at what it calls the lowest prices nationwide across the entire internet.
2021
OPPO and Midea develop smart-home connection features
OPPO and Midea presented two jointly developed smart-home features, “Automatic Discovery” and “One-Tap Fast Connection,” at the Find X3 series launch event.
2021
Midea and Pinduoduo sign strategic partnership
Midea and Pinduoduo signed a strategic cooperation agreement to deepen cooperation in smart cleaning. They plan to jointly develop customized washing machines, and set a sales target of 2 billion yuan for Midea and Little Swan washing machines on Pinduoduo.
2021
Midea Group signs agreement to acquire a controlling stake in YD Medical
Midea Group signed an agreement to acquire 29.09% of YD Medical's equity and was set to become its controlling shareholder. The source attributes the information to a YD Medical announcement on the evening of February 2.
2021
Midea oven glass door shatters during first use
A customer reported that the glass door of a Midea electric oven shattered during its first heating test. Midea said its investigation found that the tempered glass shattered at high temperature during preheating and characterized the incident as low probability.
2021
Home-appliance brands announce product price increases
Midea, Gree, AUX, Hisense and TCL sent price-increase notices to distributors, saying that prices for some products would be raised because of rising upstream material prices and manufacturing costs.