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Swiss watch brand known for designs inspired by architecture.

Last updated November 4, 2026

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Overview

Mido is a Swiss watch brand founded by Georges Schaeren in 1918, now part of the Swatch Group. Its designs are inspired by famous architecture, such as the Colosseum and Sydney Harbour Bridge, and it is known for quality and precision.

Products and positioning

A mid-to-high-end Swiss watch brand emphasizing design aesthetics and precision performance.

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