Milk Makeup
Product brand
UnclaimedMilk Makeup is a clean, vegan and cruelty-free cosmetics brand offering makeup sticks, concealers, blushes and temporary tattoo stamps.
Last updated September 15, 2026
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Overview
Milk Makeup is a cosmetics brand whose official site presents it as offering clean, vegan and cruelty-free makeup. Its product range includes Milk Sticks, Lip + Cheek Blur blush color cream sticks, Line + Fill lip liners, Quick Sculpt contour sticks, Matte Bronzer sticks, Hydro Grip Gel Concealer and a Tattoo Stamp temporary star tattoo. The brand has also presented a film titled "NEW YORK FOUND ME" starring Wet Leg's Rhian Teasdale.
History
Milk Makeup's official website presents the brand through its product drops and campaigns. It has promoted a film titled "NEW YORK FOUND ME" presented by Milk and starring Wet Leg's Rhian Teasdale, described as an homage to the city that built us. The site highlights a new generation of Milk Sticks made to layer and last with 8-hour staying power, along with new products such as Lip + Cheek Blur and Line + Fill. Its range also includes Quick Sculpt contour sticks and Matte Bronzer sticks. The brand offers Hydro Grip Gel Concealer, described as an all-over complexion stick with a gel-to-cream formula and clinically proven to last up to 12 hours, and a Tattoo Stamp temporary star tattoo described as clean, vegan and cruelty-free.
Products and positioning
Clean, vegan and cruelty-free makeup.
Milk Sticks
A new generation of Milk Sticks made to layer and last with 8hr staying power.
Lip + Cheek Blur
A blush color cream stick priced at $28.00.
Line + Fill
A lip liner + lip color priced at $22.00.
Quick Sculpt
A creamy matte contour stick priced at $28.
Matte Bronzer
A creamy bronzing stick.
Hydro Grip Gel Concealer
An all-over complexion stick with a weightless, gel-to-cream formula that provides buildable coverage and is clinically proven to last up to 12 hours.
Tattoo Stamp
A water-resistant, star-shaped temporary tattoo that is clean, vegan and cruelty-free, priced at $20.
Recent events
Reported
OBAGI, Waldencast and Milk Makeup complete three-party merger[4]
OBAGI announced that it completed a three-party merger with Waldencast and Milk Makeup, valued at more than $1.2 billion.
Reported
Amorepacific and Milk Makeup announce marketing and business operations partnership[5]
South Korea’s Amorepacific Group and US cosmetics brand Milk Makeup announced a partnership in marketing and business operations. Amorepacific said it would support Milk Makeup’s expansion into new markets, including Korea.
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