Milus
Milus is a Swiss watch brand founded in Bienne in 1919, known for models such as the Snow Star, Archimèdes, and LAB 01.
Last updated September 16, 2026
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Overview
Milus is a Swiss watch brand founded in Bienne, Switzerland in 1919 by Paul William Junod. Its official history page states that the brand was founded in Bienne in 1919 and that Paul Herbert Junod, son of the founder, took over the company in 1951. The brand's current collections include the Snow Star, Archimèdes by Milus, and LAB 01 lines, offered through its official website. Milus describes the Snow Star as a historic flagship model that was included in US Navy pilots' "life barter kits" during the mid 20th century, and it has reissued the Snow Star as an homage to that history. The Archimèdes by Milus is presented as the modern successor to the Super Compressor, while LAB 01 is described as reflecting an active urban lifestyle with a fibreglass dial and automatic Sellita movement.
History
Milus was founded in Bienne, Switzerland in 1919 by Paul William Junod. According to the brand's official history page, when the founder died in 1951, the company was handed over to his son, Paul Herbert Junod, who overhauled the family workshops and developed new watches with innovative designs; production increased by 200% and the number of employees rose from 35 in 1951 to 50 in the 1960s. During this period, the company moved to its current headquarters. The history page also notes that in 1970 the "La Mer" model received the "Rose d'Or de Baden-Baden" award. The brand's official website presents the Snow Star as a historic flagship model that was included in US Navy pilots' "life barter kits" during the mid 20th century, and states that Milus is reissuing the Snow Star as an homage to that history. The Archimèdes by Milus is described as the modern successor to the Super Compressor.
Products and positioning
Swiss luxury watches since 1919
Snow Star
A historic flagship model that was included in US Navy pilots' "life barter kits" during the mid 20th century; reissued by Milus.
Archimèdes by Milus
Presented as the modern successor to the Super Compressor.
LAB 01
A line reflecting an active urban lifestyle, with a fibreglass dial, automatic Sellita SW200 calibre, and Milanese mesh bracelet.
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