Mindbody

Request correction

Corporate brand

Unclaimed Read 5× by AI crawlers

Cloud software and marketplace services for fitness, wellness, beauty, and other health-service businesses.

Last updated August 24, 2026

AI crawler reads

5requests

1companies

Anthropic5

Profile: 3
Controversies: 2
JSON · MD: 0

First read: Nov 4, 2026
Latest read: Nov 4, 2026

From this site's server log

Overview

Mindbody is a software-as-a-service company serving businesses in fitness, wellness, beauty, and related health-service categories. Its platform combines operational tools for merchants with consumer-facing discovery and booking services. Businesses can use Mindbody software for appointment and class scheduling, customer relationship management, payments, staff and business administration, marketing, reporting, and online presence. Consumers can use the Mindbody mobile application to discover and book participating classes, appointments, and services. The business originated in the late 1990s under the name HardBody SoftWare. Blake Beltram began the operation as a sole proprietorship in 1998, and Rick Stollmeyer joined as a co-founder when the business was organized as an LLC in February 2001. Bob Murphy became a major partner in 2003 and was subsequently identified as a co-founder. The company later adopted the Mindbody name, incorporated as MINDBODY, Inc., and launched Mindbody Online in 2005. Mindbody expanded through venture financing and a series of acquisitions aimed at broadening its vertical software capabilities. Its acquired businesses included ClientMagic, Jill's List, Fitness Mobile Apps, HealCode, Lymber Wellness, FitMetrix, Booker Software, Bowtie.ai, Simplicity First, and ZeeZor. These transactions added capabilities or customer relationships in areas such as integrative healthcare, fitness applications, website tools, wellness technology, salon and spa management, analytics, and staff operations. Booker, acquired in 2018, strengthened the company's position in beauty and wellness business management software. The company became publicly traded through an initial public offering in June 2015, raising approximately $100 million. In February 2019, Vista Equity Partners acquired Mindbody for approximately $1.9 billion and took it private. Mindbody later expanded its consumer and marketplace reach through the acquisition of ClassPass in October 2021. ClassPass remained a distinct but complementary service under the broader Mindbody ownership structure, linking Mindbody's business software with ClassPass's consumer subscription and booking marketplace. Leadership changed after the ClassPass transaction. ClassPass chief executive Fritz Lanman joined Mindbody as president, and in September 2022 he became Mindbody's chief executive after Josh McCarter's departure. Lanman described the combined Mindbody and ClassPass businesses as growing and profitable and identified a possible future public offering as a strategic objective, although the company remained privately owned in the supplied reference material. Mindbody operates internationally, with offices in the United States, United Kingdom, Australia, and India, and a distributed workforce. The company established an ongoing remote-work policy in 2023. Its mobile application has also been integrated with Fitbit and Under Armour's MyFitnessPal, extending the consumer service into broader fitness and health technology ecosystems. Mindbody's positioning is therefore both vertical SaaS provider and demand-generation marketplace: it sells business infrastructure to service operators while helping consumers find and book services.

History

Mindbody traces its origins to 1998, when Blake Beltram started a sole proprietorship known as HardBody SoftWare. The early business focused on software for fitness and wellness operators. Rick Stollmeyer joined the venture, and on February 13, 2001, the operation was reorganized as an LLC. Bob Murphy became a major partner in 2003 and was later recognized as a co-founder. The company subsequently incorporated under the MINDBODY name and launched Mindbody Online in 2005, establishing the cloud-based business-management model that became central to its identity. The company financed its expansion through a sequence of private funding rounds. Its first reported financing was a $1 million round in November 2005 involving Tech Coast Angels and Pasadena Angels. In August 2010, Bessemer Venture Partners and Catalyst Investors provided $11 million. A further $35 million round followed in November 2012 from Bessemer Venture Partners, Institutional Venture Partners, and Catalyst Investors. Mindbody's final reported private financing round occurred in February 2014 and totaled $50 million, with participation from Bessemer Venture Partners, Institutional Venture Partners, Catalyst Investors, W Capital Partners, and Montreux Equity Partners. Mindbody also used acquisitions to extend its product coverage. In 2010 it acquired ClientMagic. Jill's List, a platform associated with integrative-health practitioners, followed in June 2013. Fitness Mobile Apps was acquired in February 2015. In September 2016, Mindbody acquired HealCode, whose technology supported web tools for fitness and wellness companies. Lymber Wellness was acquired in March 2017, followed by FitMetrix in February 2018. In March 2018, the company acquired Booker Software for a reported $150 million, adding a significant salon and spa software capability. In 2019, Mindbody acquired Bowtie.ai and later acquired Simplicity First, a software consulting firm. ZeeZor, an analytics and staff-management platform for salon and spa businesses, was acquired in May 2020. Mindbody went public in June 2015 through an initial public offering that raised approximately $100 million. Its period as a public company ended in February 2019, when Vista Equity Partners acquired the company for approximately $1.9 billion and took it private. Vista's ownership shifted Mindbody from an independent listed software company to a private-equity-backed platform focused on operational scale and product expansion. On October 13, 2021, Mindbody and Vista acquired ClassPass, a former competitor and consumer marketplace for fitness and wellness bookings. ClassPass chief executive Fritz Lanman joined Mindbody as president. Less than a year later, Josh McCarter resigned as chief executive, and Lanman became CEO on September 3, 2022. Lanman described the combined businesses as complementary, with Mindbody focused on merchant software and ClassPass on consumer access and discovery, and stated that improvements to both platforms could support a future initial public offering. No subsequent public listing is established in the supplied material. Mindbody's present model combines software subscriptions and operational services for fitness, wellness, beauty, and related health-service businesses with consumer-facing booking and marketplace functions. The Mindbody mobile application has integrations with Fitbit and Under Armour's MyFitnessPal. The company has offices in the United States, United Kingdom, Australia, and India, while its workforce is distributed internationally. An ongoing remote-work policy was established in 2023. The company's history therefore reflects the development of vertical SaaS from a specialized fitness-software provider into a broader wellness technology and marketplace platform.

2023
Remote-work policy established
[1]Mindbody, Inc.en.wikipedia.org
Mindbody established an ongoing remote-work policy for its distributed workforce.
2022
Fritz Lanman becomes CEO
[1]Mindbody, Inc.en.wikipedia.org
Fritz Lanman became chief executive after joining Mindbody through the ClassPass acquisition.
2021
ClassPass acquired
[1]Mindbody, Inc.en.wikipedia.org
Mindbody and Vista acquired ClassPass, adding a consumer fitness and wellness marketplace.
2019
Vista Equity Partners acquisition
[1]Mindbody, Inc.en.wikipedia.org
Vista Equity Partners acquired Mindbody and took it private.
2018
Booker Software acquired
[1]Mindbody, Inc.en.wikipedia.org
The company acquired Booker Software, strengthening its salon, spa, and wellness management offering.
2015
Initial public offering
[1]Mindbody, Inc.en.wikipedia.org
Mindbody became publicly traded and raised approximately $100 million through its IPO.
2005
Mindbody Online launched
[1]Mindbody, Inc.en.wikipedia.org
The company launched Mindbody Online, its cloud-oriented business software platform.
2001
Business reorganized as an LLC
[1]Mindbody, Inc.en.wikipedia.org
Rick Stollmeyer joined the venture, which became an LLC on February 13, 2001.
1998
HardBody SoftWare begins operations
[1]Mindbody, Inc.en.wikipedia.org
Blake Beltram started the business as a sole proprietorship serving the fitness and wellness software market.

Products and positioning

A vertical SaaS and consumer marketplace platform for fitness, wellness, beauty, and health-service businesses.

Vertical SaaS business management · 2005
Mindbody Business
Mindbody Business is the company's core software environment for fitness, wellness, beauty, and related service operators. It supports scheduling for classes and appointments, customer records, payments, staff administration, marketing, reporting, and business-management workflows. The product is designed to centralize daily operations while also providing online booking and customer-engagement functions.
Consumer marketplace and booking
Mindbody mobile app
The Mindbody mobile application allows consumers to discover and book participating fitness, wellness, beauty, and health-related services. It complements the merchant software by creating a consumer-facing discovery channel for businesses using the platform. The app has been integrated with Fitbit and Under Armour's MyFitnessPal.
Fitness and wellness marketplace
ClassPass
ClassPass is a consumer subscription and booking marketplace acquired by Mindbody and Vista in October 2021. It provides access to participating fitness and wellness experiences and broadens Mindbody's consumer reach beyond its merchant-management software. Following the acquisition, ClassPass operated as a complementary business within the broader Mindbody platform.

Controversies

2018
Exposure of user records
Millions of user records were exposed after Mindbody servers were reportedly operated without passwords. The incident raised concerns about the company's information-security controls and the protection of customer data.
Source

2022
Leadership transition to Fritz LanmanOther
Background
Following the ClassPass acquisition, Mindbody adjusted its senior leadership structure.
Action taken
Josh McCarter resigned and Fritz Lanman became CEO on September 3, 2022.
Aftermath
Lanman presented the combined Mindbody and ClassPass businesses as a potential future IPO platform.
Source
2021
Acquisition of ClassPassM&A
Background
Mindbody sought to combine its merchant software with a consumer-facing fitness and wellness booking marketplace.
Action taken
Mindbody and Vista Equity Partners acquired ClassPass on October 13, 2021.
Aftermath
ClassPass CEO Fritz Lanman joined Mindbody as president, and ClassPass became part of the broader Mindbody-owned platform.
Source
2019
Vista Equity Partners takes Mindbody privateM&A
Background
Mindbody was a public company when Vista Equity Partners proposed an acquisition.
Action taken
Vista Equity Partners acquired Mindbody and removed it from public trading.
Aftermath
Mindbody became a private-equity-owned company and continued expanding through product development and acquisitions.
Acquisition value. $1.9 billion (February 2019)
Source
2018
Acquisition of Booker SoftwareM&A
Background
Mindbody wanted to strengthen its position in salon, spa, and wellness business software.
Action taken
Mindbody acquired Booker Software in March 2018.
Aftermath
Booker's capabilities expanded Mindbody's coverage of beauty and wellness operators.
Acquisition price. $150 million (March 2018)
Source
2015
Initial public offeringOther
Background
After several private financing rounds, Mindbody pursued public-market financing and visibility.
Action taken
Mindbody completed an IPO in June 2015.
Aftermath
The company became a publicly traded software provider until its 2019 acquisition by Vista Equity Partners.
IPO proceeds. $100 million (June 2015)
Source
2013
Acquisition of Jill's ListM&A
Background
Mindbody sought to serve additional health and wellness practitioners.
Action taken
The company acquired Jill's List, a platform associated with integrative healthcare practitioners.
Aftermath
The transaction broadened Mindbody's exposure to integrative-health services.
Source
2010
Acquisition of ClientMagicM&A
Background
Mindbody was expanding its software capabilities for service businesses.
Action taken
The company acquired ClientMagic.
Aftermath
The acquisition became part of Mindbody's broader strategy of building a vertically focused software platform.
Source

Recent events

2021.10.13
Reported2021.10.13
Mindbody signs agreement to acquire ClassPass[3]Mindbody签署收购ClassPass的协议ksby.com
Mindbody signed an agreement to acquire fitness company ClassPass. The agreement includes a $500 million investment from a group led by Sixth Street.
2021.10.13
Reported2021.10.14
Mindbody acquires ClassPass[4]Mindbody收购ClassPassnbclosangeles.com
ClassPass announced that it had been bought by Mindbody in an all-stock deal. The article also reports Mindbody's statement that it would acquire ClassPass.
2020.10.05
Reported2020.10.05
FORTË and Mindbody partner on streaming for fitness studios[5]FORTË与Mindbody合作为健身工作室提供流媒体服务prweb.com
FORTË announced a partnership with Mindbody to enable Mindbody's boutique fitness studio clients to offer classes online with connections to scheduling and payment systems.
2020.04.02
Reported2020.04.02
Mindbody announces layoffs and furloughs[6]Mindbody宣布裁员及暂时停职keyt.com
Mindbody announced planned layoffs and furloughs amid the COVID-19 crisis. CEO Rick Stollmeyer said 700 of the company's more than 2,000 global employees would be laid off or furloughed.
2020.04.01
Reported2020.04.01
Mindbody launches Virtual Wellness Platform[7]Mindbody 推出 Virtual Wellness Platformprnewswire.com
Mindbody announced the launch of its Virtual Wellness Platform, a video service for businesses using Mindbody software to share pre-recorded videos with customers. The service is free during its beta phase and will roll out to customers.
2020.03.04
Reported2020.03.04
Mindbody announces acquisition of ZeeZor[8]Mindbody 宣布收购 ZeeZorprnewswire.com
Mindbody announced its acquisition of ZeeZor, a real-time analytics and staff engagement platform for salon and spa businesses.

Sources12 sources

Cite this profile: Cite the canonical profile. /brand-wiki/mindbody-inc · Editorial policy · How profiles are compiled