MIS Jovanovic l.l.c.
Serbian family-run company exploiting and processing white Venčac marble and dolomite for the construction and road industries.
Last updated September 29, 2026
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Overview
MIS Jovanović Mermer (formally MIS Jovanović d.o.o., also rendered in English as MIS Jovanovic l.l.c.) is a Serbian family-owned company engaged in the exploitation, processing and sale of stone, marble and dolomite for the construction and road industries. Its registered activity, as described in its own materials and in public company data, is the extraction and processing of stone, marble and dolomite, and it is based in the Arandjelovac area of central Serbia, close to the Venčac mountain, a historically important source of white marble in the Balkans. The company began processing marble raw material in 1989, initially for its own internal needs. As the firm grew and its workforce expanded, it broadened its offering into a range of marble-based products. Today it describes itself as a family firm employing around 28 people, with an average employee age of about 30, and it also supports a number of young students training as mining engineers. Its operations span several stages of the value chain: quarrying at its own exploitation fields of white Venčac marble on the southern rim of Mount Venčac near the village of Brezovac; processing of the marble raw material at a separate facility in the village of Banja, where the stone is ground into various granulations; and sale and transport of the processed material. Its product range is oriented toward industrial and construction customers rather than consumer retail. Offerings include animal feed chalk (ground white marble used as a component in animal feed factories), terrazzo grain in several granulations for terrazzo floors, surface decoration and grave covering, granulate for machine mortar and facade materials, filler for construction adhesives, machine mortars and finishing facades, and crushed technical-construction stone for embankments used in construction and road building. The company also produces marble cubes, originally for its own use in making trophies and trophy awards, with a trophy selection promoted through the separate site pehari.com. Products are supplied in jumbo bags and natron sacks of up to 1,500 kg and up to 50 kg respectively. MIS Jovanović presents itself as a growing regional supplier. It states that, following the completion of exploration work on its fields on the Venčac slopes and the certification of marble raw material reserves, it expects to be one of the leading distributors of marble raw materials in the area in the coming decades. The company remains privately held and family-run, with no public listing, and its commercial identity is closely tied to the Venčac marble deposit and to the Arandjelovac stone-processing tradition.
History
MIS Jovanović Mermer traces its origins to 1989, when the firm began processing marble raw material, at first for its own internal needs. Over time, as the company developed and its number of employees grew, it expanded its offering into a broad range of products made from marble raw material. This evolution from a small self-supply operation into a commercial processor is the central thread of its corporate history as presented by the company itself. The company's identity is closely linked to the Venčac mountain area in central Serbia, long known for its white marble. MIS Jovanović d.o.o. holds several exploitation fields of white Venčac marble on the southern rim of Mount Venčac, in the village of Brezovac. Extraction there has been carried out by blasting and by scraper-hammer equipment, with further development of marble block extraction planned. Processing of the marble raw material takes place in a separate facility in the village of Banja, where the stone is ground into various granulations. This two-site structure — quarrying near Brezovac and grinding at Banja — reflects the company's integration of extraction and processing. A distinctive early product line was marble cubes, which the firm began producing for its own needs, specifically for making trophies and trophy awards. That trophy activity is promoted through the separate website pehari.com, indicating a diversification beyond purely industrial stone products. The company also describes itself as a family firm, currently employing around 28 people with an average age of about 30, and it supports several young students who are training to become mining engineers — a signal of its intention to sustain technical expertise in-house. Looking ahead, MIS Jovanović states that after completing exploration work on its fields on the Venčac slopes and after certification of marble raw material reserves, it expects to be one of the leading distributors of marble raw materials in the region in the coming decades. The company remains privately held and family-run, with no public listing, and its product portfolio — animal feed chalk, terrazzo grain, granulate for machine mortar, filler, and crushed technical-construction stone — positions it as a supplier to the construction, road and industrial sectors rather than to end consumers.
- 1989
Company begins processing marble raw material, initially for its own needs.
MIS Jovanović d.o.o. holds several exploitation fields of white Venčac marble on the southern rim of Mount Venčac, in the village of Brezovac.
Processing of marble raw material takes place at a separate facility in the village of Banja, grinding the stone into various granulations.
Company begins producing marble cubes for its own use, specifically for making trophies and trophy awards.
Company states that, after completing exploration work on its Venčac slope fields and certifying marble raw material reserves, it expects to be one of the leading distributors of marble raw materials in the area in the coming decades.
Products and positioning
Family-run Serbian marble and dolomite processor supplying construction, road and industrial customers from its own Venčac marble deposits.
Animal feed chalk (stočna kreda)
Ground white marble used in animal feed factories as an important component of animal nutrition; chemical analysis includes CaCO3 96.00%, Ca 39.26%, Mg 0.47%, SiO2 0.1–0.56%, Fe2O3 0.14–0.22%; color white to light grey; granulation 0–0.8 mm.
Terrazzo grain (teraco zrno)
Natural ground stone in white and blue grains, used for terrazzo floors, surface decoration, grave covering and other purposes; grain sizes no. 1 (2.2–4.0 mm), no. 2 (4.0–7.0 mm), no. 3 (7.0–16.0 mm).
Granulate for machine mortar (granulat za mašinski malter)
Natural calcium carbonate with cubic structure, used in the construction industry, especially for facade materials; granulations 0.5–1.1 mm and 1.1–1.5 mm.
Filler (filer)
Used in the production of construction adhesives, machine mortars and other facades for finishing works in construction; Filler 1 X ground 0–0.8 mm.
Crushed technical-construction stone (tucanik)
High-quality technical-construction stone for embankments, characterized by high hardness and high resistance to various weather influences; used in construction and road building; granulation 0–60 mm.
Marble cubes for trophies
Marble cubes produced for the company's own needs, specifically for making trophies and trophy awards; trophy selection promoted via pehari.com.
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