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Mobi Garden

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Mobi Garden (牧高笛) is a Chinese outdoor brand offering camping and mountain equipment and apparel, including its Cold Mountain (冷山) mountain series and the MOBI GARDEN URBAN line.

Last updated November 4, 2026

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Overview

Mobi Garden (牧高笛) is an outdoor brand operated under 牧高笛户外用品股份有限公司 / 浙江牧高笛户外用品有限公司, based in Ningbo, Zhejiang, China. Its product categories cover urban camping, mountain camping, hiking and mountaineering, style camping and water-system camping, alongside a MOBI GARDEN URBAN line with City Walk, Mobi Villa and Back To Zero sub-lines. The brand's Cold Mountain (冷山) mountain series traces back to a 2003 hiking tent and has expanded into high-performance mountain equipment and apparel such as shell jackets, down jackets, backpacks and trekking poles.

History

According to the brand's official site, the Cold Mountain (冷山) mountain series began in 2003 with a single hiking tent, and Mobi Garden subsequently introduced high-performance shell jackets, down jackets, backpacks, trekking poles and other mountain equipment and apparel, continuously iterating a full-category, high-performance Cold Mountain mountain series spanning camping to hiking. The series is positioned for high-altitude and long-distance hiking and mountaineering scenarios, developed in cooperation with experienced mountain users and materials technology companies. In 2024 the Cold Mountain mountain series continued to be upgraded and the Wilderness Hengduan Plan (荒野横断计划) was introduced; the brand states that, unlike European and American outdoor brands originating from the Alps and Rockies, it develops the Cold Mountain mountain series around China's high-altitude Hengduan Mountains.

  • 2024

    The Cold Mountain mountain series is upgraded and the 'Wilderness Hengduan Plan' (荒野横断计划) is introduced.

  • 2003

    Mobi Garden begins with the 'Cold Mountain' (冷山) trekking tent.

Products and positioning

Outdoor brand spanning camping and mountain hiking, with the Cold Mountain mountain series positioned for high-altitude and long-distance hiking and mountaineering scenarios.

  • Cold Mountain mountain series

    Mountain equipment and apparel for high-altitude and long-distance hiking and mountaineering.

  • MOBI GARDEN URBAN

    Urban line with City Walk, Mobi Villa and Back To Zero sub-lines.

  • City Walk series

    Apparel series including T-shirts, polos, windbreakers, hoodies, vests, jackets, fleece, shell jackets, down jackets, pants, cotton jackets, hats and footwear.

Controversies

  • 2020

    Tents fail spot checks on strength and UV protection

    In a Hunan provincial supervisory spot check, one batch of Mobi Garden tents failed on breaking strength, tear strength and UV protection performance; in 2022 media compiled 933 batches of camping equipment spot checks, and Mobi Garden appeared on the "non-compliant blacklist" alongside Decathlon, Camel and others. There were also after-sales disputes such as coating peeling off and tent poles breaking. No penalty information was seen.

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