Modian
Modian is a China-based crowdfunding community focused on cultural and creative projects, connecting creators seeking funds with supporters.
Last updated November 4, 2026
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Overview
Modian (摩点) is a Chinese crowdfunding platform and community focused on the cultural and creative sectors. Its official website describes the service as helping creators raise funds and find supporters so that new and interesting ideas can become reality. The platform therefore serves both as a place to present projects and as a way for supporters to participate in bringing those projects to fruition. The website’s featured projects illustrate a range of offerings, including games, tabletop and collectible products, and other creative goods. Its homepage also displays project updates, upcoming projects, offers, product purchases, and a marketplace, reflecting a broader set of community and commerce functions alongside crowdfunding. The site provides guidance and rules for project creators and supporters, as well as information on project review, delivery, refunds, settlement, and merchant operations. The company associated with the brand is Beijing Modian Entertainment Technology Co., Ltd. (北京摩点文娱科技股份有限公司). The supplied Chinese Wikipedia excerpt states that Huang Shengli registered the internet company in Beijing in December 2015 and that Modian-related operations in mainland China mainly involve internet crowdfunding and venture investment. The available evidence does not identify a parent company, a specific executive roster, or a definitive exchange and ticker for the platform or its associated company.
History
Modian (摩点) is presented by its official website as a crowdfunding community specializing in cultural and creative projects. Its stated purpose is to help creators raise funds and find supporters so that new ideas can become reality. The platform’s model brings project creators and supporters together around proposed products and creative work. The supplied Chinese Wikipedia excerpt identifies Beijing Modian Entertainment Technology Co., Ltd. (北京摩点文娱科技股份有限公司) as an internet company registered in Beijing in December 2015 by Huang Shengli, founder of Huaxing Capital. It says that Modian-related operations in mainland China mainly involve internet crowdfunding and venture investment. The excerpt supports the company’s founding context and described business areas, but does not provide a detailed chronology of the platform’s launch, financing, or later ownership. The present-day official homepage shows crowdfunding projects across varied creative categories, including games, tabletop products, and collectibles. It also features creator updates, upcoming projects, offers, products for purchase, and a marketplace. Its extensive help and policy listings address project submission, creator and supporter guidance, project review, safe delivery, settlement, refunds, merchant onboarding, and marketplace operations. These materials show the platform’s operational scope, but do not establish when each feature was introduced. The supplied Wikidata excerpt characterizes Modian as a crowdfunding platform and labels it a listed company. Because the evidence does not clarify which legal entity that listing refers to or provide an exchange or ticker, the listing status of the brand’s associated company is left unconfirmed here. The supplied sources also do not identify a current parent company or a broader management team.
- 2015
Beijing company registered
Products and positioning
A crowdfunding community focused on cultural and creative projects, helping creators raise funds and find supporters.
Modian crowdfunding community
A community focused on cultural and creative crowdfunding projects, intended to help creators raise funds and find supporters.
Modian marketplace
The official website includes a marketplace with goods and merchant-related services and rules.
Controversies
2020
Crowdfunding initiators halt projects and abscond; items not as described and partial refunds spark complaints
In 2020, after Modian's 'Dream of the Red Chamber' blind box crowdfunding raised more than RMB 440,000, the initiator announced termination; Modian had settled 47% of the funds to the initiator, and backers received only a 53% refund. In 2022, Keeppley sold in-stock products at low prices through other channels during its crowdfunding; Modian deducted a penalty and suspended settlement. In 2025, complaints about '糖指数100%' BJD blind boxes surged (items not as described, delayed shipping), and the Xiaoshan 'Zack incident' blind box crowdfunding triggered more than 150 refund complaints; market regulators interviewed and intervened. Partial refunds; regulatory interviews.
Sources8 sources
- 1摩点 - 发现新奇好物modian.com
- 2摩点 - 发现新奇好物modian.com
- 3摩点 - 发现新奇好物modian.com
- 4Modianwikidata.org
- 5摩点文娱zh.wikipedia.org
- 6Crowdfunding initiators halt projects and abscond; items not as described and partial refunds spark complaintsnews.china.com.cn
- 7Crowdfunding initiators halt projects and abscond; items not as described and partial refunds spark complaintsnbd.com.cn
- 8Crowdfunding initiators halt projects and abscond; items not as described and partial refunds spark complaintsxsrb.cnepaper.com
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