MOJO

MOJO is a cola-flavored carbonated soft-drink brand from Bangladesh. It was launched in April 2006 by Akij Food & Beverage Limited (AFBL), a sister concern of Akij Group. The brand was created for the carbonated beverage market and has developed a domestic distribution business alongside exports to overseas markets. Reference material identifies MOJO as having been exported to 47 countries, although the available material does not specify the individual markets or the current distribution volume. The brand’s core offering is a cola soft drink, supported by additional flavor variants including Naga Mojo. Its manufacturing and distribution are handled by AFBL, while its broader corporate association is with Akij Group. No separate headquarters location, founder, public listing, ticker, or standalone corporate ownership structure is identified in the available sources. MOJO became especially prominent in Bangladesh during a period when some consumers were boycotting products associated with multinational beverage companies amid the Gaza war. In that context, the brand operated a donation-linked sales campaign under which one Bangladeshi taka from each eligible purchase was directed to a Palestine donation fund. The campaign was reported to have produced the highest sales in the brand’s history at that time. Increased demand also caused product shortages, indicating that the campaign had a material short-term effect on distribution and availability. The charitable effort was connected to wider contributions involving Akij Welfare Trust and MOJO. On 2 January 2024, Akij Group chairman Sheikh Shamim Uddin presented a cheque reported as 5 million taka to the Palestinian ambassador. By June 2024, reference material reported combined donations of 61.75 million taka to Gaza through the World Food Programme and Akij Welfare Trust, together with a further 15 million taka to the Palestine Embassy. The sources describe these contributions in connection with the group and brand, but do not provide a complete accounting methodology separating MOJO-funded amounts from other Akij-related contributions. MOJO was also recognized by Bangladesh Brand Forum as the number-one beverage brand in Bangladesh in the Best Brand Award 2024. This recognition, together with the reported export footprint and campaign-driven sales growth, positions MOJO as a significant domestic Bangladeshi beverage brand rather than an internationally famous global cola competitor. Its public profile is based primarily on cola consumption, local market presence, export activity, product variants, and cause-related marketing.

MOJO entered the Bangladeshi carbonated beverage market in April 2006. The brand was launched by Akij Food & Beverage Limited, an Akij Group sister concern responsible for the production and distribution of the drink. Its principal product is a cola-flavored carbonated soft drink, with additional variants such as Naga Mojo identified in reference material. From its Bangladeshi base, MOJO developed both domestic and export activity. The available reference states that the brand has exported to 47 countries, demonstrating an international distribution footprint even though the brand remains primarily associated with Bangladesh. The sources do not provide a detailed chronology of factory expansion, packaging changes, advertising campaigns, or individual export-market launches, so those aspects cannot be documented reliably here. A major recent turning point came during the Gaza war, when some consumers in Bangladesh boycotted products from companies perceived as connected with Israel. Coca-Cola was specifically identified in the reference material as experiencing a substantial sales decline during this period. MOJO responded with a donation campaign linked to purchases: one Bangladeshi taka from each sale was allocated to a Palestine donation fund. The initiative connected consumption with charitable giving and helped the brand benefit from a shift in consumer sentiment. It was reported to have generated the highest sales in MOJO’s history at that point, while the resulting demand increase also caused product shortages. The campaign formed part of broader Palestine-related relief activity associated with Akij Group, Akij Welfare Trust, and MOJO. On 2 January 2024, Akij Group chairman Sheikh Shamim Uddin presented a cheque reported at 5 million taka to the Palestinian ambassador. By June 2024, the reference material reported that Akij Welfare Trust and MOJO had donated 61.75 million taka to Gaza through the World Food Programme and a further 15 million taka to the Palestine Embassy. The available account does not fully distinguish which amounts came directly from MOJO sales, from Akij Welfare Trust, or from other group resources. In 2024, Bangladesh Brand Forum named MOJO the number-one beverage brand in Bangladesh in its Best Brand Award. This recognition followed the brand’s reported sales surge and reinforced its status in the domestic beverage sector. MOJO’s documented history therefore combines a 2006 launch under Akij Food & Beverage, expansion through domestic and export distribution, a cola-centered product portfolio, and a high-profile 2024 cause-related campaign. Information about later ownership changes, current production sites, executive management, revenue, market share, and long-term international strategy is not available in the supplied reference material.

• 2024

  Palestine donation campaign drives record sales

  [1]Mojo (soft drink)en.wikipedia.org

  MOJO links one taka from each eligible sale to a Palestine donation fund. The campaign is reported to produce the brand’s highest sales to that point and contributes to product shortages caused by increased demand.

• 2024

  Akij Group makes Palestine-related donation

  [1]Mojo (soft drink)en.wikipedia.org

  Akij Group chairman Sheikh Shamim Uddin presents a reported 5 million taka cheque to the Palestinian ambassador on 2 January.

• 2024

  Recognized by Bangladesh Brand Forum

  [1]Mojo (soft drink)en.wikipedia.org

  MOJO is recognized as Bangladesh’s number-one beverage brand in the Best Brand Award 2024.

• 2006

  MOJO launches in Bangladesh

  [1]Mojo (soft drink)en.wikipedia.org

  Akij Food & Beverage Limited launches MOJO as a cola-flavored carbonated soft drink.

A Bangladeshi carbonated soft-drink brand positioned around cola refreshment, local market relevance, export availability, and cause-related consumer engagement.

• Cola soft drink · 2006

  MOJO Cola

  The principal MOJO product is a cola-flavored carbonated soft drink manufactured and distributed by Akij Food & Beverage Limited. It is the brand’s core offering in Bangladesh and is also exported internationally. The available sources do not specify its exact formula, package sizes, sweetener system, or production locations.

• Flavored carbonated soft drink

  Naga Mojo

  Naga Mojo is identified as an additional flavor under the MOJO soft-drink brand. The supplied reference names the variant but does not provide reliable details about its launch date, formulation, packaging, distribution, or current availability.

• 2024Palestine donation campaign

  Bangladesh

  MOJO directed one Bangladeshi taka from each eligible purchase to a Palestine donation fund during a period of consumer boycotts affecting some multinational beverage brands.

  Outcome. The campaign was reported to produce the highest sales in MOJO’s history at that point, while increased demand led to product shortages.

  Source

• 2024

  Adopts cause-linked sales strategy for Palestine reliefStrategy

  Background

  The strategy was introduced amid consumer boycotts of some multinational beverage products during the Gaza war.

  Action taken

  MOJO committed one taka from each eligible sale to a Palestine donation fund and participated in broader relief contributions associated with Akij Group and Akij Welfare Trust.

  Aftermath

  The campaign was associated with record sales for the brand and subsequent product shortages caused by heightened demand.

  Source

1. 1Mojo (soft drink)en.wikipedia.org