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Monki

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Swedish fast fashion brand known for playful designs

Last updated November 4, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Monki is a fast fashion brand under the H&M Group, founded in 2006 and headquartered in Stockholm, Sweden. The brand offers colorful and playful clothing and accessories for young women. Monki operates stores in multiple markets globally and emphasizes sustainability.

Products and positioning

Affordable fast fashion

Recent events

  • Unconfirmed

    Reported

    Monki launches a new app[1]

    Monki launched an app featuring clothing-care services, a community space, and in-store offers; it launched in Sweden first, with rollout to other countries to follow.

Read more

Sources1 sources

  1. 1Monki 推出新应用fashionunited.in

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