Mooboo

Mooboo is a United Kingdom-based bubble tea brand founded in 2012 in Camden, London. According to its own account, it was set up to bridge the gap between Far East culture and western tastes, responding to growing demand for bubble tea in the UK. The brand has since expanded into a nationwide chain and describes itself as the largest bubble tea franchise in the UK, with over 100 locations. Its menu is built around bubble tea and related drinks, and the company claims more than 1,000 possible drink combinations. Mooboo operates a franchise model alongside its own stores, and its website promotes a franchise programme and a 'bolt-on' programme. The brand has developed a strong consumer-facing identity centred on its mascot, BOBO, a capybara character used in merchandise, app-based promotions and seasonal campaigns. Its product range includes milk teas, fruit teas, taro series, cheesecake series, brûlée series and pistachio series, with limited-time offers and app-based loyalty rewards. Mooboo has also expanded into food in selected locations, pairing sushi and rice dishes with its drinks. The brand has been featured in The Evening Standard and in Her Majesty The Queen: The Official Platinum Jubilee Pageant Commemorative Album, according to its About page. It continues to position itself as a dynamic, innovative bubble tea brand with ambitions to grow both in the UK and internationally.

Mooboo was established in 2012 in Camden, London, according to the brand's own About page. It was founded in response to a growing demand to bridge the gap between Far East culture and western tastes, at a time when bubble tea was still a relatively foreign yet intriguing concept in the West but had already seen blazing demand in the East. The brand's popularity grew alongside the broader rise of bubble tea in the UK. Over the following years, Mooboo expanded across the United Kingdom. By the time of its About page (dated 23 January 2020), the company described itself as the largest bubble tea franchise in the UK with over 100 locations nationwide. It also stated that it was in the process of further expanding its brand presence by innovating its branding while staying dynamic yet consistent in excellence. Mooboo has been featured in The Evening Standard and in Her Majesty The Queen: The Official Platinum Jubilee Pageant Commemorative Album, according to its About page. The brand has developed a mascot, BOBO the capybara, who appears in merchandise and app-based campaigns. Its website highlights seasonal product launches such as the Pistachio Series (from 14 September 2026), the Brûlée Series promotion (7–11 September), the Taro Series, and the Cheesecake Series, as well as food pairings at selected stores like Eltham and Ruislip. The company also promotes a franchise programme and a bolt-on programme, and offers a Mooboo App with loyalty schemes, tiered rewards and vouchers.

• 2026

  Pistachio Series launches from 14 September 2026.

• 2020

  About page states Mooboo is the largest bubble tea franchise in the UK with over 100 locations.

• 2012

  Mooboo is established in Camden, London.

The largest bubble tea franchise in the UK, offering a wide range of bubble tea and related drinks with a playful, community-focused brand identity.

• Bubble tea

  Core product with over 1,000 combinations.

• Taro Series

  Five taro creations topped with whipped cream: Taro Milk Tea, Matcha, Coconut, Cheesecake and Brûlée.

• Cheesecake Series

  Drinks with app-based lucky wheel rewards.

• Brûlée Series

  Regular-sized drinks promoted at £6.7 from 7–11 September.

• Pistachio Series

  Three creamy pistachio creations launching 14 September 2026.

• Sushi and rice dishes

  Food pairing available at Eltham and Ruislip only.

1. 1Mooboo - The Best Bubble Tea in the UKmooboo.co
2. 2About Mooboo | The UK's Largest Bubble Tea Brandmooboo.co
3. 3Mooboowikidata.org