MoonPay
Cryptocurrency payment infrastructure and digital-asset transaction provider.
Last updated August 21, 2026
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Overview
MoonPay is a privately held financial-technology company that provides infrastructure for buying, selling, transferring, and integrating cryptocurrency and other digital assets. Founded in 2019 by Ivan Soto-Wright, Victor Faramond, and Maximilian Crown, the company began as a fiat-to-crypto exchange service and developed into a payments layer for cryptocurrency wallets, exchanges, marketplaces, applications, creators, and enterprises. Its services allow customers to use conventional payment methods—including cards, bank transfers, Apple Pay, Google Pay, and Samsung Pay—to acquire supported digital assets, while partner platforms can embed MoonPay’s checkout and transaction capabilities through software integrations. The company is headquartered in Miami and has positioned itself as a global bridge between traditional payments and Web3 markets. Its infrastructure has been integrated into services including OpenSea, Bitcoin.com, Coinbase, and MetaMask, among other wallets and marketplaces. MoonPay has also offered digital-asset purchasing through its own interfaces, an NFT concierge service for high-net-worth and celebrity customers, and tools for creators and brands to mint and distribute NFTs and related assets. MoonPay’s most visible expansion beyond basic crypto checkout was HyperMint, an enterprise-oriented minting platform launched in 2022. HyperMint was designed to let brands, entertainment companies, sports organizations, and creators issue digital collectibles without relying entirely on centralized NFT marketplaces. Partnerships and use cases associated with the platform included Universal Pictures, Fox Corporation, Death Row Records, Creative Artists Agency, Snoop Dogg, and FaZe Clan. The company raised $555 million in November 2021 in a financing round led by Tiger Global Management and Coatue Management, giving it a reported valuation of $3.4 billion. The round helped fund international growth, hiring, and acquisitions. MoonPay subsequently expanded its product scope and enterprise relationships during the NFT boom, but operated in a more difficult market after the cryptocurrency and NFT downturn of 2022. It remained a private company and continued to describe its model as non-custodial, emphasizing that it does not generally hold customer funds in custodial wallets and that customers retain control through their own wallets. MoonPay has also attracted scrutiny related to celebrity-backed NFT promotion, executive secondary share sales, regulatory restrictions, and a class-action lawsuit involving alleged undisclosed promotional relationships around Yuga Labs digital collectibles. The company denied wrongdoing in the lawsuit and said relevant relationships had been disclosed. Later expansion included the acquisition of Helio, work on stablecoin-based payments with Mastercard, regulatory licensing in New York, and a reported effort to broaden its infrastructure through the Iron acquisition. MoonPay’s core positioning remains the simplification and institutionalization of digital-asset payments for consumers, Web3 platforms, brands, and financial or technology partners.
History
MoonPay was established in 2019 by Ivan Soto-Wright, Victor Faramond, and Maximilian Crown, with Soto-Wright becoming chief executive. The business initially operated with a small Miami-based team and focused on helping people purchase cryptocurrency with fiat currency. Rather than requiring customers to navigate multiple exchanges and payment providers, MoonPay connected card and bank payment methods with digital-asset transactions and allowed users to send acquired assets to wallets they controlled. The company expanded from a consumer-facing exchange interface into infrastructure for third-party platforms. Its software was integrated into cryptocurrency wallets, exchanges, and NFT marketplaces, allowing those services to offer embedded fiat checkout. By 2021, MoonPay said it had processed approximately $2 billion in cryptocurrency transactions since launch and supported major payment methods, including cards and Apple Pay. Its integration-led model helped it reach users without requiring every customer to interact directly with MoonPay’s own website. In November 2021, MoonPay raised $555 million in a financing round led by Tiger Global Management and Coatue Management, with participation from investors including Blossom Capital, New Enterprise Associates, Thrive Capital, and Paradigm Operations. The financing reportedly valued the company at $3.4 billion. MoonPay said it planned to hire additional employees and pursue acquisitions. The same period also saw a reported $150 million secondary sale by executives. The transaction later drew criticism from some observers because it occurred before the severe cryptocurrency market decline of 2022. MoonPay became increasingly associated with NFTs during the 2021–2022 market expansion. In January 2022 it introduced technology that let users purchase NFTs through integrated marketplaces using conventional payment methods. The company also operated a concierge service for customers seeking assistance with high-value digital-asset purchases and acquired NFTs through major auction houses, including a reported World of Women purchase at Christie’s. In March 2022, MoonPay said its infrastructure was used by hundreds of wallets, websites, and applications across roughly 160 countries. It also appointed former FinCEN director James Freis as a regulatory-compliance adviser. The company broadened its enterprise strategy in 2022. It announced a partnership with Mastercard related to NFT checkout and launched HyperMint, a platform for brands, entertainment companies, creators, and other organizations to mint and manage digital collectibles. Early partners included Universal Pictures, Fox Corporation, Death Row Records, Creative Artists Agency, Snoop Dogg, and FaZe Clan. MoonPay stated that HyperMint could support compliance-oriented workflows and assets beyond conventional NFTs. The collapse and contraction of cryptocurrency and NFT markets created a more challenging operating environment. Trading volumes fell, and reports indicated that an investor had reduced its internal valuation of MoonPay to $2.8 billion by the end of 2022. The company nevertheless stated that it had been profitable since launch and had served roughly 10 million customers. Its business model also received attention because Soto-Wright emphasized that MoonPay was non-custodial and generally did not hold customer funds, distinguishing its approach from failed custodial crypto businesses. MoonPay faced reputational and legal scrutiny in connection with celebrity marketing and NFT markets. A December 2022 class-action complaint alleged that Yuga Labs, Bored Ape-related entities, and MoonPay used celebrity insiders to promote digital offerings without sufficiently disclosing financial relationships. MoonPay disputed the allegations. In 2023, the company added Keith Grossman as President of Enterprise and Asiff Hirji as President, bringing in executives with experience at TIME and Coinbase. From 2025 onward, MoonPay pursued broader payments infrastructure. It acquired Helio, announced a transaction involving stablecoin platform Iron, moved toward a New York headquarters, and announced a stablecoin-enabled card with Mastercard. It was also reported to have received New York regulatory licenses. These initiatives indicate a strategy extending beyond crypto purchase checkout toward stablecoin spending, enterprise infrastructure, and regulated payment connectivity. MoonPay remains a private company whose principal proposition is to make digital-asset transactions accessible through familiar payment rails and embedded software.
- 2025
Expansion into checkout, stablecoins, and regulated payments
[1]MoonPay reports acquisitions and partnerships intended to broaden crypto checkout, stablecoin, and card infrastructure, alongside New York licensing developments.
- 2023
Enterprise and corporate leadership expands
[1]Keith Grossman joins as President of Enterprise and Asiff Hirji becomes President.
- 2022
NFT checkout becomes available
[1]MoonPay enables NFT purchases through integrated marketplaces using conventional payment methods.
- 2022
HyperMint launches
[1]MoonPay introduces an enterprise platform for minting NFTs and other digital assets.
- 2021
Major platform integrations and transaction growth
[1]MoonPay reports processing approximately $2 billion in crypto transactions since launch and expands integrations with wallets, exchanges, and marketplaces.
- 2021
Series A-style financing values MoonPay at $3.4 billion
[1]MoonPay raises $555 million in a round led by Tiger Global Management and Coatue Management.
- 2019
MoonPay is founded
[1]Ivan Soto-Wright, Victor Faramond, and Maximilian Crown establish MoonPay as a fiat-to-cryptocurrency payments company.
Products and positioning
A global payments and infrastructure layer connecting traditional money, cryptocurrency, NFTs, stablecoins, and Web3 applications.
Fiat-to-crypto payments · 2019
MoonPay Buy
A consumer and embedded checkout service that lets users purchase supported cryptocurrencies with payment methods such as debit cards, credit cards, bank transfers, Apple Pay, Google Pay, and Samsung Pay. It is available through MoonPay interfaces and partner wallets, exchanges, and Web3 applications.
Crypto-to-fiat payments
MoonPay Sell
A service for converting supported digital assets into fiat currency through MoonPay’s payment infrastructure. Availability, assets, payment rails, and withdrawal methods depend on jurisdiction and applicable compliance requirements.
Payment infrastructure
MoonPay API
Developer and enterprise integrations that allow wallets, exchanges, marketplaces, and applications to embed fiat-to-crypto and related digital-asset payment functions into their own customer experiences.
NFT and digital-asset minting · 2022
HyperMint
An enterprise minting platform launched in 2022 for brands, creators, entertainment companies, and organizations issuing NFTs and other digital assets. It was designed to support large-scale campaigns and creator-led digital-collectible programs.
Digital-asset concierge
MoonPay Concierge
A service associated with assisted purchasing of high-value cryptocurrencies and NFTs. It became known for helping celebrity and other high-net-worth customers navigate digital-asset acquisitions and transfers.
Controversies
2022
Class-action allegations over celebrity NFT promotion
A class-action lawsuit alleged that MoonPay, Yuga Labs, and related parties artificially inflated the value of digital offerings through celebrity insiders who allegedly failed to disclose financial relationships. MoonPay said its relevant relationships had been disclosed and that it expected the case to be dismissed.
2021
Executive secondary share sale scrutiny
A reported $150 million secondary sale by MoonPay executives became controversial in later commentary because it occurred during the 2021 crypto boom, before the subsequent market downturn. The transaction itself was not identified as a regulatory finding of wrongdoing.
Marketing campaigns
- 2022NFT checkout launch
Global
MoonPay promoted a checkout experience allowing customers to buy NFTs through integrated marketplaces with conventional payment methods rather than first obtaining cryptocurrency through a separate exchange.
Outcome. Expanded MoonPay from crypto checkout into NFT commerce.
- 2022HyperMint launch partnerships
Global
At launch, HyperMint was associated with partnerships involving Universal Pictures, Fox Corporation, Death Row Records, and Creative Artists Agency. Subsequent examples included digital-asset projects connected with Snoop Dogg and FaZe Clan.
Outcome. Established an enterprise and creator-focused minting proposition.
- 2022Mastercard NFT checkout partnership
Global
MoonPay and Mastercard announced work on an NFT checkout service intended to make digital-collectible purchases more accessible through familiar payment rails.
Outcome. Extended MoonPay’s payment-partner strategy beyond crypto-native platforms.
Brand decisions
2025
Expand through Helio and Iron transactionsM&ABackground
MoonPay sought to extend its infrastructure beyond basic fiat-to-crypto checkout into broader crypto and stablecoin payment capabilities.
Action taken
The company acquired Helio and announced an acquisition involving stablecoin platform Iron.
Aftermath
The transactions were intended to strengthen MoonPay’s enterprise and stablecoin infrastructure offering.
2025
Introduce stablecoin-enabled Mastercard debit cardProduct launchBackground
Stablecoin holders increasingly sought payment products that could be used at ordinary points of sale.
Action taken
MoonPay and Mastercard announced a card designed to convert stablecoin balances into fiat currency when used for purchases.
Aftermath
The announcement positioned MoonPay as a provider of consumer-facing stablecoin spending infrastructure.
2022
Launch HyperMintProduct launchBackground
Brands and creators needed tools for issuing NFT collections and other digital assets without relying entirely on centralized marketplaces.
Action taken
MoonPay launched HyperMint as an enterprise-oriented minting platform and partnered with entertainment, music, agency, and esports organizations.
Aftermath
The platform became a central part of MoonPay’s expansion into enterprise Web3 services.
2022
Restrict service in Ukraine, Russia, and BelarusOtherBackground
The decision followed Russia’s invasion of Ukraine and heightened political tension in the region.
Action taken
MoonPay ceased supporting customer accounts in Ukraine, Russia, and Belarus.
Aftermath
The company continued operating internationally while applying the stated regional restriction.
2021
Scale through funding, hiring, and acquisitionsStrategyBackground
After its $555 million financing round, MoonPay sought to expand its workforce and use acquisitions to accelerate growth in digital-asset payments.
Action taken
The company outlined plans to hire approximately 200 additional employees and pursue acquisitions.
Aftermath
MoonPay broadened its product and enterprise footprint, although the cryptocurrency market downturn created a more difficult environment in 2022.
Financing raised. US$555 million (November 2021)
Recent events
- Unconfirmed
Reported
MoonPay completes $555 million Series A funding round[3]
MoonPay completed a $555 million Series A funding round, which the article says valued the company at $3.4 billion. The round was led by Tiger Global Management and Coatue, with additional investors participating.
Reported
MoonPay appoints Zeeshan Feroz as Chief Growth Officer[4]
MoonPay appointed former Coinbase UK CEO Zeeshan Feroz as its Chief Growth Officer.
Sources4 sources
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