MOONPHASE CO.,LTD.

MOONPHASE CO.,LTD. is a Japanese entertainment company headquartered in Nishi-Shinjuku, Shinjuku, Tokyo. Founded on November 17, 1998, the company describes itself as a creator and expander of intellectual property (IP), connecting users through stories across consumer games, PC games, smartphone games, comics, novels, card games, and animation. Its representative director and president is Tomoyasu Toyama. The company's activities span the full IP lifecycle: originating new IP, adapting it into various media, producing music and live events, and selling event merchandise. Notable works include the Windows download title ATRI -My Dear Moments-, developed for Aniplex's novel game brand ANIPLEX.EXE and released on June 19, 2020; it was later adapted into a comic by KADOKAWA and, on September 24, 2024, into a television anime involving many partner companies. MOONPHASE also released the comic Ebiten: Kōritsu Ebisugawa Kōkō Tenmonbu through KADOKAWA in 2008, which was also animated, and has produced multiple novels through SB Creative, including Yōjo-sama to Zero-kyū Shugosha-sama, since 2017. Beyond publishing and games, MOONPHASE produces music tied to its IP, sold as CDs and audio releases, and organizes live events. On October 6, 2024, a live event at Hulic Hall Tokyo sold out with 886 attendees; VIP seats priced at 400,000 yen attracted more than 40 times the available supply in applications. The company also participates in events such as Comic Market, selling merchandise ranging from books to apparel and accessories, using direct sales to gauge market enthusiasm for product development. MOONPHASE's main business partners include Aniplex, Animate, NBCUniversal Entertainment Japan, EXNOA, Ōami, CardLabo, KADOKAWA, K-Books, Good Smile Company, CosPA, DMM.com, Bandai Namco Music Live, Futabasha, Bushiroad, Frontier Works, Movic, and Views. The company remains privately held with capital of 20 million yen.

MOONPHASE CO.,LTD. was established on November 17, 1998, in Tokyo, Japan. From its early years, the company engaged in the creation and expansion of intellectual property through various media. In 2008, it released the comic Ebiten: Kōritsu Ebisugawa Kōkō Tenmonbu through KADOKAWA, which later became an animated work. In 2017, it began producing novels through SB Creative, including Yōjo-sama to Zero-kyū Shugosha-sama, and has since created numerous other IPs. A major milestone came with the development of the Windows download title ATRI -My Dear Moments- for Aniplex's novel game brand ANIPLEX.EXE, released on June 19, 2020. The game was later adapted into a comic by KADOKAWA and, on September 24, 2024, into a television anime with the involvement of many companies. The company also produces music derived from its IP, sold as CDs and audio releases, and organizes live events; on October 6, 2024, a live event at Hulic Hall Tokyo sold out with 886 attendees, with VIP seats priced at 400,000 yen attracting over 40 times the available supply. MOONPHASE continues to participate in events such as Comic Market, selling merchandise from books to apparel and accessories, and remains a privately held company with capital of 20 million yen, led by Representative Director and President Tomoyasu Toyama.

• Company founded

• Released comic Ebiten: Kōritsu Ebisugawa Kōkō Tenmonbu through KADOKAWA

• Began producing novels through SB Creative, including Yōjo-sama to Zero-kyū Shugosha-sama

• Released ATRI -My Dear Moments- for Windows via ANIPLEX.EXE

• ATRI -My Dear Moments- television anime adaptation aired

• Live event at Hulic Hall Tokyo sold out with 886 attendees

IP creation and expansion across games, publishing, music, live events, and merchandise.

• ATRI -My Dear Moments-

• Ebiten: Kōritsu Ebisugawa Kōkō Tenmonbu

• Yōjo-sama to Zero-kyū Shugosha-sama

1. 1MOONPHASE CO.,LTD. Official Websitemoonphase-corp.jp
2. 2MOONPHASE CO.,LTD. on Wikidatawikidata.org