Moonwalk Records

Moonwalk Records is an Estonian record label founded in 2005 and owned by Tambet Mumma and Sven Lõhmus. The label operates across several connected parts of the music business: creating and selling recorded music, developing performers, and organizing concert tours. Its publicly documented activity is centered primarily on the Estonian market, where it has worked with established and emerging artists and has been associated with a number of touring productions. The label's roster has included performers from different parts of Estonia's popular-music scene. Artists identified as current or continuing associates include Getter Jaani, Grete Paia, Laura Põldvere, and Stefan Airapetjan. Formerly associated acts include Mari-Leen, Sandra Nurmsalu, Suntribe, Urban Symphony, and Vanilla Ninja. The recorded roster indicates that Moonwalk Records has operated not only as a conventional release label but also as a platform for developing performers and coordinating their broader public activity. From 2008 onward, Moonwalk Records became known for producing concert-tour series. Documented examples include Muusa Puudutus, Kaunimad Jõululaulud, and 12 Suvevärvi, a joint tour made with the Star FM radio station. These projects place the label in a hybrid position between record company, artist-development organization, and live-entertainment producer. Touring gives the brand a direct relationship with audiences and provides a promotional and commercial setting for its artists beyond individual recordings. The organization has also been identified as Moonwalk Records MCM, with offices in New York and Los Angeles. The available reference material does not establish the precise corporate relationship between those offices and the Estonian label, nor does it provide current financial, staffing, or distribution data. Consequently, Moonwalk Records is best characterized on the available evidence as an Estonia-based music company with international office presence and a business model combining recorded music, talent development, and live concert production.

Moonwalk Records was established in Estonia in 2005. The available reference describes it as a record label owned by Tambet Mumma and Sven Lõhmus. From its formation, the organization operated in more than one area of the music business: it created and sold music, developed performers, and organized live concert tours. This combination gave the label a role that extended beyond the release of recordings alone. The label's documented artist associations span several phases of Estonian popular music. Laura Põldvere is listed as an artist associated with Moonwalk Records from 2005 onward. Other artists connected with the label include Mari-Leen, Suntribe, Getter Jaani, Sandra Nurmsalu, Urban Symphony, Grete Paia, Vanilla Ninja, and Stefan Airapetjan. The available source distinguishes between current and former associations, but it does not provide a complete discography, contract history, or explanation of the precise services provided to each performer. A significant development came in 2008, when Moonwalk Records became known for producing concert-tour series. These included Muusa Puudutus and Kaunimad Jõululaulud, as well as 12 Suvevärvi, a collaboration with the Star FM radio station. The touring work demonstrated a business model linking artist promotion, live performance, and music-company activity. Rather than relying solely on individual recordings, the label could present multiple performers through packaged national concert productions. Moonwalk Records is also associated with the name Moonwalk Records MCM, which has offices in New York and Los Angeles. The available material confirms the existence of those offices but does not specify their establishment dates, staffing, ownership structure, or operating scope. It therefore supports describing the company as an Estonian label with an international office presence, while leaving the details of its overseas activities unresolved. The supplied sources contain no reliable information about revenue, capitalization, public listing, acquisitions, formal corporate restructuring, or a current release schedule. They also do not provide an official current website URL. On the documented record, Moonwalk Records is an Estonian music enterprise whose identifiable historical strengths are artist development, recorded-music activity, and recurring concert-tour production.

• 2008

  Expansion into recurring concert tours

  [1]Moonwalk Recordsen.wikipedia.org

  The organization became known for producing concert-tour series including Muusa Puudutus, Kaunimad Jõululaulud, and the Star FM collaboration 12 Suvevärvi.

• 2005

  Moonwalk Records founded

  [1]Moonwalk Recordsen.wikipedia.org

  Moonwalk Records was established in Estonia and began operating as a record label involved in music creation, sales, and performer development.

An Estonian music company combining record-label activities, artist development, and concert-tour production.

• Music releases · 2005

  Recorded music

  Moonwalk Records is described as being engaged in creating and selling music. The available reference does not provide a complete catalog of albums, singles, or formats, so the label's recorded-music offering is documented at the business-activity level rather than through a verified release list.

• Talent development · 2005

  Artist development

  The label develops music performers and has maintained associations with artists including Getter Jaani, Grete Paia, Laura Põldvere, Stefan Airapetjan, Mari-Leen, Sandra Nurmsalu, Suntribe, Urban Symphony, and Vanilla Ninja. The source does not specify the contractual or managerial scope of each relationship.

• Live entertainment · 2008

  Concert tours

  Moonwalk Records has produced touring concert programs since at least 2008. Documented examples include Muusa Puudutus, Kaunimad Jõululaulud, and 12 Suvevärvi, the latter produced jointly with Star FM. These tours connect the label's performers with live audiences and extend its activity beyond recorded music.

• 2008Muusa Puudutus

  Estonia

  Muusa Puudutus was one of the concert-tour series associated with Moonwalk Records from 2008 onward.

  Outcome. The tour series contributed to the label's recognition as a producer of live music events.

  Source
• 2008Kaunimad Jõululaulud

  Estonia

  Kaunimad Jõululaulud was a Christmas-themed concert-tour series produced by Moonwalk Records.

  Outcome. It formed part of the label's recurring live-event activity; the source does not provide attendance or commercial results.

  Source
• 200812 Suvevärvi

  Estonia

  12 Suvevärvi was a concert tour produced jointly by Moonwalk Records and the Star FM radio station.

  Outcome. The collaboration linked the label's live-music activity with a national radio partner; specific performance or audience results are not documented in the source.

  Source

1. 1Moonwalk Recordsen.wikipedia.org