More & More

More & More GmbH was founded in Munich in 1982 by Karl-Heinz Mohr. The company initially developed as a German fashion retail and ready-to-wear business. Its first More & More store opened in central Munich in 1984, establishing the physical retail format that remained central to the brand's distribution model. In 1990, the company introduced the MORE & MORE WOMAN collection. This launch marked a significant expansion of the brand's product identity and reinforced its position in women's fashion. The available historical account identifies clothing and sportswear among the brand's typical categories, although it does not provide a complete product catalogue or detailed information about individual seasonal lines. Over time, More & More expanded beyond Germany. The brand has been reported as selling in 16 countries through approximately 950 sales points and nearly 200 stores. The named markets include Germany, Austria, Belgium, Luxembourg, Finland, France, Ireland, the Middle East, the Netherlands, Russia and Switzerland. The reported network suggests a mixture of company stores, retail partners and other sales channels, but the supplied sources do not specify the exact ownership or operating model of each location. The company's ownership began to shift in 2002, when Cenk Tekstil and Hedef Dış Ticaret acquired 25 percent of the shares. The reference material describes Hedef Dış Ticaret as the largest shareholder of the German More & More store chain at that stage. In 2016, Cenk Tekstil and Hedef Dış Ticaret acquired the remaining shares, completing their takeover of the brand. Yaşar Eşgin is identified as the owner after this transition. The 2016 ownership change also had an industrial and strategic dimension. Public comments attributed to Eşgin described the transaction as a way to improve More & More's prospects in the global market. The associated production plan called for members of Hedef to manufacture half of More & More's products, while the owners also intended to increase the proportion of production in Turkey and expand the number of More & More stores in Europe. This connected the brand's Munich fashion heritage with Turkish textile production and export capabilities. More & More's documented history is consequently defined by three phases: its Munich foundation and early store development; the creation of a recognizable women's collection and international retail expansion; and the transition to full ownership by Turkish textile and trading interests. The available reference material does not establish detailed annual sales, revenue, current store counts, present corporate headquarters beyond the Munich origin, or a complete account of current management. Those areas require further verification.

• 2016

  Full acquisition by Cenk Tekstil and Hedef Dış Ticaret

  [1]More & Moreen.wikipedia.org

  The shareholders acquire the remaining shares and become full owners, with plans for international expansion and greater Turkish production involvement.

• 2002

  Cenk Tekstil and Hedef Dış Ticaret take a 25 percent stake

  [1]More & Moreen.wikipedia.org

  The two businesses acquire a minority shareholding in More & More and begin their involvement in the brand's ownership.

• 1990

  MORE & MORE WOMAN collection launches

  [1]More & Moreen.wikipedia.org

  More & More introduces its MORE & MORE WOMAN collection, strengthening its focus on women's apparel.

• 1984

  First More & More store opens

  [1]More & Moreen.wikipedia.org

  The first MORE & MORE store opens in central Munich, creating the brand's initial dedicated retail presence.

• 1982

  More & More is founded in Munich

  [1]More & Moreen.wikipedia.org

  Karl-Heinz Mohr establishes More & More in Munich as a German ready-to-wear fashion business.

A German-origin ready-to-wear fashion brand with a strong women's apparel focus, distributed through branded stores and a broad international retail network.

• Women's ready-to-wear · 1990

  MORE & MORE WOMAN

  MORE & MORE WOMAN is the named women's collection introduced by the brand in 1990. Its launch expanded More & More's product identity beyond a general German ready-to-wear label and established a clear focus on women's fashion. The available reference material does not list its individual garments, seasonal ranges or current availability.

• Ready-to-wear clothing

  More & More apparel

  More & More's core business is ready-to-wear apparel distributed through branded stores and other sales points. Reference material identifies clothing as a principal product area but does not provide a detailed breakdown of garments, materials, price tiers or current collections.

• Sportswear

  More & More sportswear

  Sportswear is identified among More & More's typical product categories. The supplied sources do not specify named sportswear lines, technical features, launch dates or whether the category remains a distinct current collection.

• 2016

  Complete ownership acquisitionM&A

  Background

  Cenk Tekstil and Hedef Dış Ticaret had held a minority position since 2002 and sought to consolidate control of the German fashion brand.

  Action taken

  The buyers acquired the remaining shares of More & More and became the brand's full owners.

  Aftermath

  The owners linked the acquisition to global-market expansion, a plan for Hedef members to manufacture 50 percent of products, increased Turkish production and further European store growth.

  Source

1. 1More & Moreen.wikipedia.org