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Morepork Games

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Morepork Games is a New Zealand video-game developer and publisher best known for the mobile racing game Swing Racers.

Last updated August 26, 2026

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Overview

Morepork Games is a video-game development and publishing brand associated with New Zealand and known publicly for Swing Racers, a 3D racing game released for Apple iOS in 2015. The available reference material identifies the company as both the developer and publisher of the title, but does not provide reliable details about its incorporation, ownership, staff, financing, headquarters, or subsequent corporate activity. Swing Racers was released on June 17, 2015, through the iOS App Store and was distributed internationally. Its central design idea was to make racing feel physically different from conventional touch-screen driving games: players held a finger on the display and used a rubber-band-like pulling motion to guide a car around tracks set in household environments. The game combined this control system with arcade racing, collectible or usable pickups, unlockable cars, and additional rubber bands that changed vehicle speed and handling. This distinctive interaction model appears to have been the principal feature used to differentiate Morepork Games' product in the crowded mobile-games market. At launch, Swing Racers was included in Apple's App Store Best New Games selection. According to claims attributed to the developer's website, it reached the number-one racing-game position on the iOS App Store in 39 countries, including the United Kingdom, Australia, France, Germany, Italy, and Japan. The title also received publicity in New Zealand from Stuff.co.nz and The New Zealand Herald. Critical responses cited in the available material were generally favorable toward the controls: AppleNApps and AppGemeinde each gave the game four out of five, while also noting that the track selection could have been larger. The public record supplied for this dossier does not establish whether Morepork Games remained active after Swing Racers, released additional games, changed ownership, or operated under another name. It is therefore best characterized as a video-game brand with a documented mobile-game release rather than as a broadly documented multinational publisher. Its known positioning centers on inventive, touch-first arcade gameplay and accessible mobile racing rather than on a large portfolio or established franchise system.

History

The documented history of Morepork Games is closely tied to Swing Racers, a 3D mobile racing game that the company developed and published. Publicly available reference material does not establish the company's founding date, legal structure, founders, office location, workforce, investors, or broader catalogue. The brand is associated with New Zealand through the local publicity surrounding its game, but the supplied sources do not provide enough evidence to identify a precise headquarters or corporate registration. Morepork Games' known product debuted on June 17, 2015, on Apple's iOS App Store. Swing Racers was designed around a novel touch interaction: instead of relying solely on virtual steering controls, the player held the screen and pulled the vehicle around courses as if manipulating a rubber band. The tracks were staged in household settings, giving the racing experience a playful miniature-world character. The game also included pickups that could be used against opponents, unlockable cars, and unlockable rubber bands that affected speed and handling. These systems combined a simple entry point with progression and competitive arcade elements. The launch received platform-level visibility when Swing Racers appeared in the App Store's Best New Games list. The developer's website was reported as claiming that the title reached the number-one racing-game ranking in 39 countries, including the United Kingdom, Australia, France, Germany, Italy, and Japan. New Zealand outlets, including Stuff.co.nz and The New Zealand Herald, also covered the game, making it one of the more visible internationally distributed mobile titles associated with a New Zealand developer at the time. Critical reception focused on the originality and accessibility of the control scheme. AppleNApps and AppGemeinde each awarded the game four out of five. Their positive assessments were balanced by reservations about the number of available tracks, suggesting that the main opportunity for improvement was content depth rather than the basic driving concept. The available references do not document later updates, sequels, additional Morepork Games products, acquisitions, closure, or a change in ownership. Accordingly, the brand's later operating status remains unconfirmed.

  • 2015

    Swing Racers launches on iOS

    [1]

    Morepork Games releases its documented flagship title, Swing Racers, worldwide through the iOS App Store on June 17.

  • 2015

    Swing Racers appears in Best New Games

    [1]

    Apple's App Store includes Swing Racers in its Best New Games selection after release.

  • 2015

    Reported number-one racing-game rankings

    [1]

    The developer reports that Swing Racers reached the number-one racing-game position in 39 national App Store markets.

Products and positioning

A small, innovation-led mobile game developer and publisher focused on distinctive touch-screen mechanics and accessible arcade racing.

  • Mobile racing video game · 2015

    Swing Racers

    Swing Racers is a 3D arcade racing game developed and published by Morepork Games for iOS. Players guide cars around household-themed environments using a touch mechanic modeled on pulling a rubber band: holding the display and dragging changes the vehicle's path. The game includes pickups for confronting opponents, unlockable cars, and unlockable rubber bands that modify speed and handling. It launched worldwide on June 17, 2015, was selected for Apple's Best New Games list, and received four-out-of-five reviews from AppleNApps and AppGemeinde, although reviewers noted the limited number of tracks.

Marketing campaigns

  • 2015Swing Racers App Store launch

    Worldwide iOS App Store

    Morepork Games launched Swing Racers as a worldwide iOS release, emphasizing its unusual rubber-band-inspired control method and arcade racing format.

    Outcome. The game was featured among Apple's Best New Games and reportedly reached the top racing-game position in 39 countries.

Brand decisions

  • 2015

    Choose iOS as the initial platform for Swing RacersProduct launch

    Background

    Morepork Games developed Swing Racers around touch-screen interaction and released it through Apple's iOS App Store.

    Action taken

    The company launched the game worldwide on June 17, 2015, using the App Store as its distribution channel.

    Aftermath

    The title received App Store editorial exposure, international category-ranking visibility, and generally positive reviews focused on its controls.

Sources2 sources

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