MQG Professional

MQG Professional is a Vietnamese hair care brand that positions itself as a salon-grade, at-home hair recovery system. Its official website presents the brand under the tagline "MQG Professional · Chăm sóc tóc" (hair care) and frames its offering as a three-step routine — wash, deep-condition (hấp), and leave-in spray — designed to leave hair soft, smooth and easy to style. The brand describes itself as "Chuẩn salon cao cấp" (premium salon standard) and as a way of "Nâng niu mái tóc Việt" (cherishing Vietnamese hair), signalling a local-market focus. The core of the brand's identity is its proprietary-sounding Tri-Bond™ technology, which the website links to a keratin–biotin–collagen formula. MQG Professional's product line is deliberately compact and routine-based rather than a broad cosmetics catalogue. The flagship trio consists of a 500 ml Tri-Bond™ Recovery Shampoo (Dầu Gội Phục Hồi Tri-Bond™), a 500 ml Super Recover Hair Mask (Mặt Nạ Ủ Tóc Super Recover), and a 100 ml MQG Recover Spray leave-in treatment. These are also sold together as the "Bộ 3 Bước Super Recover" (Super Recover 3-Step Set). Pricing on the official site is in Vietnamese dong and places the brand in the accessible premium segment: individual items are listed at 350,000₫ for the shampoo, 390,000₫ for the mask and 275,000₫ for the spray, with the full three-step set at 695,000₫. The site also indicates that products can be ordered directly via Zalo, reflecting a direct-to-consumer and social-commerce distribution approach common among Vietnamese beauty brands. MQG Professional markets itself around a daily self-care ritual rather than purely functional hair repair. Website copy such as "MQG · Những khoảnh khắc chăm mình" (moments of caring for yourself) and "Một chút yêu chiều. Một ngày rạng rỡ" (a little pampering, a radiant day) frames hair care as an enjoyable everyday routine. The brand also offers guidance content, including a "4 câu hỏi chăm tóc" (four hair-care questions) tool to help customers identify suitable habits and products. Beyond the official site, MQG Professional is recorded in Wikidata as a "Vietnamese salon hair care cosmetics brand," confirming its identity as a commercial hair care label rather than a personal name or other namesake. Public evidence available at the time of writing does not disclose the founding year, founders, ownership structure or corporate parent, so those details remain unconfirmed.

Public evidence for MQG Professional is limited to its official website and a Wikidata entry, so a fully dated corporate history cannot be reconstructed. What is clear is that the brand operates in Vietnam's hair care market as a salon-oriented label and presents itself as a local, Vietnamese-focused brand. The brand's identity is built around a single technological platform, Tri-Bond™, which its website associates with a keratin–biotin–collagen formula. Rather than launching a wide catalogue, MQG Professional has organised its range around a three-step at-home routine: a recovery shampoo, a deep-conditioning hair mask, and a leave-in recovery spray. This routine-based approach mirrors salon treatment protocols, where washing, masking and finishing are distinct stages. The official site lists the Tri-Bond™ Recovery Shampoo at 350,000₫, the Super Recover Hair Mask at 390,000₫ and the MQG Recover Spray at 275,000₫, with the complete Super Recover 3-Step Set at 695,000₫. It also offers direct ordering via Zalo, indicating a direct-to-consumer and social-commerce sales model. The site includes educational content such as a hair-care questionnaire to guide product selection. Wikidata records MQG Professional as a "Vietnamese salon hair care cosmetics brand," corroborating its commercial identity. Details such as founding year, founders, corporate ownership and any retail expansion are not available in the supplied evidence and should be treated as unconfirmed.

Salon-grade, at-home hair recovery system for Vietnamese consumers, built around Tri-Bond™ technology and a three-step wash–mask–spray routine.

• Tri-Bond™ Recovery Shampoo 500ml

  Cleanses hair and scalp; formula combines keratin, biotin and collagen to care for soft, smooth hair. Priced at 350,000₫.

• Super Recover Hair Mask 500ml

  Leave on for 10–15 minutes then rinse thoroughly to care for soft, smooth hair. Priced at 390,000₫.

• MQG Recover Spray 100ml

  Moisturises, reduces frizz and makes hair easier to comb. Shake well, spray on damp hair and comb gently; no rinsing required. Priced at 275,000₫.

• Super Recover 3-Step Set

  Complete three-step at-home routine: shampoo 500ml, mask 500ml and spray 100ml. Priced at 695,000₫.

1. 1MQG Professional: Dầu Gội Phục Hồi Tóc Chuẩn Salon (MQG Hair)mqgvietnam.com
2. 2MQG Professional — Wikidatawikidata.org