MTG ReFa

ReFa is a beauty brand within the portfolio of Japan-based MTG Co., Ltd. MTG describes ReFa as a brand intended to help people realize their true beauty, and presents it within the company’s beauty category. The available company materials do not identify ReFa’s original launch date, individual founder, or a separate legal entity for the brand, so those details are not specified here. The documented product scope includes beauty devices and hair-care appliances. MTG’s corporate history records the launch of the ReFa BEAUTECH line in October 2019, with its first hair dryer and hair iron products. Company materials also mention ReFa collaborations involving a collagen drink and an esthetic device, although the supplied evidence does not give product names or further specifications for those items. MTG’s current brand listing also features ReFa-branded lines and identities including ReFa HEART, ReFa MONTECATINI, ReFa VITALWEAR, and ReFa AUTHENTECH. These references indicate a broader brand portfolio, but do not provide enough detail to describe the full range or availability of each line. ReFa is presented as one of MTG’s flagship brands, rather than as an independent company. MTG’s stated corporate ambition is to develop Japanese brands to an international standard, and the company website includes ReFa among its brands and refers to ReFa GINZA as a flagship store and beauty information destination. The supplied materials do not specify ReFa’s headquarters, country-by-country distribution, sales figures, or current brand leadership. The latest supplied corporate information identifies Tsuyoshi Matsushita as MTG’s representative director and president.

ReFa is one of the beauty brands developed and managed by Japan-based MTG Co., Ltd. The supplied corporate materials do not state the precise year ReFa began, name a ReFa founder, or describe its earliest product. The evidence instead provides several dated milestones in the development of ReFa products and related activities. In October 2016, MTG’s corporate history records that ReFa worked with Shiseido’s Benefique brand to develop an esthetic device. In August 2017, it records a ReFa collaboration with Fujifilm to develop a collagen drink. The history does not specify the names or technical details of those products, but the entries show ReFa appearing in collaborative product development as well as in MTG’s own brand portfolio. A clearly identified product-line milestone came in October 2019, when MTG began sales of the first ReFa BEAUTECH hair dryer and hair iron. These appliances are the most specifically identified ReFa products in the supplied historical material. Later MTG brand materials continue to list ReFa within the company’s beauty portfolio and describe the brand in terms of helping people realize their true beauty. They also name several ReFa-branded lines, including ReFa HEART, ReFa MONTECATINI, ReFa VITALWEAR, and ReFa AUTHENTECH, without providing a complete launch chronology for them. MTG’s corporate brand pages identify ReFa GINZA as a flagship store and a destination for communicating beauty. The company’s current announcements also show ongoing product and marketing activity under the ReFa name: 2026 items include the ReFa TREATMENT IRON color addition, a project featuring MISAMO in the hair-care category, and announcements for ReFa BABY and the ReFa BIRI BARI BARI brush-type beauty device. These are reported as announcements and planned launches where the source gives future release dates; they should not be taken as confirmation of later availability. ReFa is presented as an MTG brand, not a separately incorporated business. MTG was established in January 1996, and its company history records its listing on the Tokyo Stock Exchange Mothers market in July 2018. The supplied materials describe MTG’s ambition to build Japanese brands to international standards, but do not give a ReFa-specific founding story, standalone ownership structure, detailed international distribution footprint, or financial results.

• MTG Co., Ltd. established

• ReFa and Shiseido Benefique developed an esthetic device together

• ReFa and Fujifilm developed a collagen drink together

• MTG listed on the Tokyo Stock Exchange Mothers market

• First ReFa BEAUTECH hair dryer and hair iron launched

• ReFa TREATMENT IRON color addition announced

• ReFa BEAUTY SHOWCASE with MISAMO project announced

• ReFa BABY announced

A beauty brand positioned around helping people realize their true beauty; part of MTG’s flagship brand portfolio.

• ReFa BEAUTECH hair dryer

  One of the first products in the ReFa BEAUTECH line, launched in October 2019 according to MTG’s corporate history.

• ReFa BEAUTECH hair iron

  One of the first products in the ReFa BEAUTECH line, launched in October 2019 according to MTG’s corporate history.

• ReFa TREATMENT IRON

  MTG announced an additional color in April 2026.

• ReFa BABY

  Announced by MTG with a planned release date of August 18, 2026.

• ReFa BIRI BARI BARI

  A brush-type beauty device announced with a planned release date of November 4, 2026.

1. 1株式会社MTGmtg.gr.jp
2. 2沿革 | 株式会社MTGmtg.gr.jp
3. 3会社概要 | 株式会社MTGmtg.gr.jp
4. 4ブランド | 株式会社MTGmtg.gr.jp