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MTV Juniori

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MTV Juniori is a Finnish children's television channel operated by MTV Oy.

Last updated August 25, 2026

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Overview

MTV Juniori is a Finnish television channel aimed at children and families. The channel is operated by MTV Oy and forms part of the C More channel package. Its programming consists of children's television series, entertainment and films, with scheduled broadcasts running from approximately 6 a.m. to 8 p.m. The service has been distributed through Finland's digital terrestrial, cable, broadband television and satellite platforms. The channel has operated under several names during its history. Earlier identities included Subtv Juniori, Sub Juniori, MTV3 Juniori and C More Juniori. These changes reflect shifts in the branding and packaging of MTV Oy's television services rather than a change in its core editorial purpose: providing dedicated children's programming for the Finnish market. The current MTV Juniori name places the channel within the broader MTV brand architecture while retaining its children-focused positioning. A notable part of the channel's identity has been its use of presenters and recurring on-screen hosts. Earlier presenters included Kana, Janesta—also known as children's musician Tea Hiilloste—and Pekka Laukkarinen. Kana departed at the end of 2010. In 2011, Aurora Belegu, Mikko Laine and Laura Haikala joined the presenter team. Miitta Sorvali also appeared in the role of a grandmother. In 2013, Tea Hiilloste left the channel's presenting team to concentrate on children's music, and Ella Tarvonen took over her place. The channel's listed current hosts include Pekka Laukkarinen, Mikko Laine, Laura Haikala, Ella Tarvonen and Isa Hänninen. MTV Juniori is primarily a programming and distribution brand rather than a standalone manufacturing or product company. Its value lies in the curation and presentation of children's content for Finnish audiences, supported by television distribution across multiple platforms and its inclusion in the C More package. Public reference material does not establish a separate corporate structure, independent financial reporting, founder, headquarters or stock-market listing for the channel itself. Those matters therefore remain unspecified here.

History

MTV Juniori is a Finnish children's television channel operated by MTV Oy. The service has appeared under multiple names, including Subtv Juniori, Sub Juniori, MTV3 Juniori and C More Juniori, before adopting the MTV Juniori identity. These names correspond to different stages of the channel's relationship with the wider Sub, MTV3, MTV and C More television brands. Throughout those changes, its central function remained the same: offering children's programming to viewers in Finland. The channel is distributed through several television technologies, including digital terrestrial, cable, broadband television and satellite networks. It is also included in the C More channel package. Its published schedule is designed around children's viewing, with programming broadcast from the morning through the evening, approximately from 6 a.m. until 8 p.m. The service carries children's series and films, supplemented by presenter-led segments that give the channel a recognizable local identity. Presenters have been an important part of MTV Juniori's on-screen format. The original presenting group included Kana, Janesta—known outside the channel as children's musician Tea Hiilloste—and Pekka Laukkarinen. Kana left at the end of 2010. During 2011, Aurora Belegu, Mikko Laine and Laura Haikala joined the presenting team, while Miitta Sorvali appeared in a grandmother character. In 2013, Tea Hiilloste left the presenting role to focus on children's music, and Ella Tarvonen replaced her. Reference material identifies Pekka Laukkarinen, Mikko Laine, Laura Haikala, Ella Tarvonen and Isa Hänninen among the channel's current hosts. The available reference material does not provide a verified launch year, detailed ownership history, financial information or a complete chronology of programming changes. MTV Juniori is best understood as a Finnish channel brand within MTV Oy's broader television portfolio, rather than as a separately incorporated company. Its historical significance is primarily in the continuity of children's television programming across successive channel names and distribution packages.

  • 2013

    Ella Tarvonen replaces Tea Hiilloste

    [1]

    Tea Hiilloste left the presenting team to focus on children's music, and Ella Tarvonen took her place.

  • 2011

    New presenters join

    [1]

    Aurora Belegu, Mikko Laine and Laura Haikala joined the channel's presenter team. Miitta Sorvali also appeared as a grandmother character.

  • 2010

    Kana leaves the presenting team

    [1]

    Kana, one of the channel's original presenters, departed at the end of 2010.

Products and positioning

A Finnish dedicated children's television service within the MTV and C More channel ecosystem, combining children's series, films and presenter-led programming for young viewers and families.

  • Children's television channel

    MTV Juniori

    MTV Juniori is a Finnish children's television service operated by MTV Oy. It broadcasts children's series, entertainment and films, with scheduled programming running broadly from the morning to the evening. The channel is available through digital terrestrial, cable, broadband television and satellite distribution, and is included in the C More channel package. Its programming is complemented by locally recognizable presenter-led segments.

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