MultiChoice
South African pay-television and video-entertainment group serving markets across Sub-Saharan Africa.
Last updated November 1, 2026
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Overview
MultiChoice is a South African video-entertainment group whose principal services have included DStv satellite television, GOtv digital terrestrial television, streaming products, sports broadcasting, content production and digital platform security. Its business developed from the subscriber-management and distribution operations associated with M-Net, the South African pay-television company established in the 1980s. MultiChoice became the specialist division responsible for signal distribution, subscriber administration and related technology as M-Net’s activities were separated into distinct business areas during the early 1990s. The group’s most important consumer brand is DStv, a direct-to-home satellite service launched in South Africa on 6 October 1995. DStv replaced earlier analogue services and became a major pay-TV platform across Africa, carrying general entertainment, film, news, documentary, children’s and sports channels. Its programming portfolio includes M-Net and SuperSport channels, as well as local and international content adapted for African audiences. MultiChoice has also operated GOtv, a lower-cost digital terrestrial television platform designed to extend subscription television to households that may not have satellite equipment or may prefer less expensive packages. The company expanded beyond conventional television through DStv’s mobile and online products. A mobile viewing service was trialled in the mid-2000s and formally launched as DStv Mobile in 2011. It was subsequently rebranded through the DStv Now and DStv App names and became DStv Stream. MultiChoice also launched Showmax in 2015 as a subscription video-on-demand service. In 2023, Showmax was relaunched with expanded streaming ambitions and a partnership involving Comcast, including a Premier League-focused offering announced in 2024. The group’s broader portfolio has included SuperSport, a major African sports-media business; Irdeto, a digital-platform security and anti-piracy company that owns Denuvo; and an investment in BetKing through MultiChoice’s gaming and technology interests. SuperSport has distributed and produced rights-based sports programming across satellite, terrestrial and digital platforms and has been associated with football, rugby, cricket, golf and other sports. MultiChoice has also invested in local production, language services and technology skills, reflecting the importance of African content and distribution infrastructure to its business model. MultiChoice was separated from Naspers’s other businesses and listed as MultiChoice Group on the Johannesburg Stock Exchange on 27 February 2019 under the code MCG. The listed group included MultiChoice South Africa, MultiChoice Africa, Showmax Africa and Irdeto. Canal+ began building a strategic stake in 2020 and increased its ownership over subsequent years. In 2024, Canal+ made a series of proposals to acquire the remaining shares, eventually revising its offer after an initial proposal was rejected as inadequate. The supplied reference material states that the takeover was completed in September 2025. The transaction required attention to South African broadcasting-licence and ownership rules. The proposed structure contemplated separating the South African broadcasting licence into an independent entity, while Canal+ would control the wider international group. The Competition Commission recommended approval subject to conditions relating to employment, historically disadvantaged ownership, supplier development, South African operations, content plurality and industry skills. Following the acquisition, MultiChoice became part of Canal+ Africa, with plans to evaluate how DStv Stream, Showmax and Canal+’s own streaming service should coexist and how their content catalogues could be combined. MultiChoice operates in a market shaped by economic pressure, competition from Netflix and other streaming platforms, regulatory scrutiny, currency volatility and changing…
History
MultiChoice’s origins lie in M-Net, a South African terrestrial pay-television venture conceived in the 1980s. A proposal developed by Koos Bekker during his studies at Columbia University helped inspire the creation of M-Net, with Naspers becoming an early investor. M-Net initially incurred losses while developing a subscription television market and the infrastructure needed to deliver paid programming. During the early 1990s, M-Net divided its activities into separate areas. The entertainment operation continued to develop channels, while the distribution, signal-management and subscriber-administration activities became the foundation of MultiChoice. The business secured a licence to broadcast into Namibia in 1991, and MultiChoice Africa was established in 1996 to coordinate the expanding African operation. Analogue services were introduced in multiple African countries during the early 1990s and were progressively replaced by digital distribution. DStv launched in South Africa on 6 October 1995. It was among the earliest digital direct-to-home satellite pay-TV services outside the United States and became the group’s central consumer platform. DStv allowed MultiChoice to distribute a broad mix of international and locally produced channels across national borders while tailoring packages and language services to individual markets. The platform later added features such as the Dual-view decoder, introduced in 2002, which enabled two channels to be watched simultaneously from one satellite feed. Sports became a major part of the portfolio. SuperSport began as a sports segment associated with M-Net in 1988 and became a distinct channel in 1995. It subsequently expanded into a large collection of sport- and competition-specific channels, securing rights and producing coverage for audiences across Africa. M-Net also developed a family of entertainment and movie channels, giving DStv a vertically integrated channel portfolio. MultiChoice extended its reach through GOtv, a digital terrestrial platform launched in Nigeria in October 2011 and subsequently introduced in additional African countries. GOtv offered lower-cost access to selected programming and complemented DStv’s satellite service. The group also pursued mobile and online distribution. A mobile viewing service was tested in the 2000s and formally launched as DStv Mobile in 2011. It later evolved through the DStv Now and DStv App brands into DStv Stream. Showmax was launched in 2015 as a subscription video-on-demand service. Its later development reflected the increasing importance of internet-delivered television and the competitive pressure created by global streaming companies. A relaunched Showmax introduced expanded programming ambitions and a partnership with Comcast. In 2024, MultiChoice and Comcast announced a standalone Premier League streaming plan for the African market. The group also diversified into technology and adjacent services. Irdeto provided digital-platform security and anti-piracy tools and owns Denuvo. MultiChoice invested in BetKing, a Nigerian sports-betting and entertainment technology business, first taking a minority position in 2020 and increasing its stake in 2021. The company supported skills development and research, including a machine-learning research chair at the University of Pretoria announced in 2018. In September 2018, Naspers announced that its video-entertainment interests would be separated into a separately listed business. MultiChoice Group listed on the Johannesburg Stock Exchange on 27 February 2019. The listed group included MultiChoice South Africa, MultiChoice Africa, Showmax Africa and Irdeto and was immediately eligible for the JSE Top 40 index. The listing triggered regulatory debate over broadcasting-licence ownership and the relationship between the listed holding company and licensed operating entities. MultiChoice also faced scrutiny over its position in the South African pay-TV market. An ICASA preliminary report in 2019 considered whether exclusive long-term content arrangements should be divided to facilitate competition. MultiChoice opposed remedies that it believed could undermine the economics of its rights and subscription model. It separately argued that Netflix and other over-the-top providers should face comparable tax, employment and empowerment obligations. Netflix indicated that it intended to comply with applicable local laws, while ICASA considered how internet-delivered services should be regulated. Canal+ began acquiring shares in MultiChoice in 2020 and became the group’s largest strategic shareholder over time. In 2024, Canal+ proposed to acquire the remaining shares, raising its offer after an initial proposal was rejected. The transaction involved complex South African ownership and licensing considerations because foreign ownership of certain broadcasting licences is restricted. The proposed structure contemplated a separate South African licence-holding entity with majority local economic participation, while Canal+ would combine the broader international operations. The supplied reference material states that regulators recommended approval with conditions in 2025 and that the takeover was completed in September of that year. Conditions included a retrenchment moratorium, historically disadvantaged ownership, supplier development, continued operation from South Africa, content plurality, audiovisual skills development and sports development. After the acquisition, MultiChoice became part of Canal+ Africa. Management indicated that customers could eventually receive access to a combined catalogue of African content from both companies, while the future roles of Showmax, DStv Stream and Canal+’s own streaming service remained under assessment.
- 2025
Canal+ takeover reported as completed
[1]The supplied reference material reports completion of Canal+’s acquisition in September 2025.
- 2024
Showmax and Comcast announced a Premier League offering
[1]The partners announced a standalone streaming plan focused on Premier League content.
- 2023
Canal+ ownership passed 30 percent
[1]Canal+ increased its shareholding to more than 30 percent.
- 2021
BetKing investment increased
[1]MultiChoice increased its investment in BetKing to 49 percent.
- 2020
Canal+ acquired an initial stake
[1]Canal+ acquired a strategic minority interest in MultiChoice.
- 2019
MultiChoice Group listed on the JSE
[1]The group began trading on the Johannesburg Stock Exchange on 27 February under ticker MCG.
- 2018
Naspers announced the separation of the video-entertainment business
[1]Naspers announced plans to create a separately listed MultiChoice Group.
- 2015
Showmax launched
[1]MultiChoice entered subscription video-on-demand with Showmax.
- 2011
DStv Mobile launched
[1]The group formally introduced a mobile television service after earlier trials.
- 2011
GOtv launched in Nigeria
[1]MultiChoice introduced GOtv as a lower-cost digital terrestrial companion to DStv.
Products and positioning
A pan-African pay-TV and video-entertainment operator combining satellite and terrestrial distribution with streaming, sports rights, local content and platform-security technology.
Direct-broadcast satellite television · 1995
DStv
DStv is MultiChoice’s principal satellite subscription platform. Launched in South Africa in 1995, it distributes general entertainment, movies, news, documentaries, children’s programming and sports through tiered packages. The service has operated across Sub-Saharan Africa and has progressively added digital viewing features through the DStv Stream ecosystem.
Digital terrestrial television · 2011
GOtv
GOtv is a terrestrial pay-TV platform designed as a more accessible companion to DStv. It uses digital terrestrial transmission rather than satellite reception and offers selected entertainment, news and sports channels in several African countries. The service was first launched in Nigeria in 2011 and later expanded regionally.
Sports broadcasting · 1995
SuperSport
SuperSport is MultiChoice’s sports-media portfolio and a major source of premium programming for DStv and GOtv. It developed from an M-Net sports segment into a distinct channel in 1995 and subsequently expanded into multiple channels covering football, rugby, cricket, golf and other competitions. It also has an association with SuperSport United Football Club.
Entertainment television · 1986
M-Net
M-Net is the entertainment television business that preceded MultiChoice and remains associated with a family of subscription channels distributed through DStv. Its programming has included original series, acquired entertainment, films and locally relevant productions. M-Net supplied much of the channel heritage from which MultiChoice’s pay-TV offering developed.
Subscription video-on-demand · 2015
Showmax
Showmax is an internet-delivered subscription video-on-demand service launched by MultiChoice in 2015. It was relaunched with expanded African streaming ambitions and a Comcast partnership. The service has carried local and international programming and has been used to develop more flexible digital propositions, including a Premier League-focused plan announced in 2024.
Streaming application · 2011
DStv Stream
DStv Stream is the online and mobile extension of DStv. It developed from earlier products called DStv Mobile, DStv Now and DStv App and allows subscribers to access television programming through connected devices such as smartphones, laptops and tablets.
Digital platform security
Irdeto
Irdeto provides security and anti-piracy technology for digital television and other media platforms. Within MultiChoice’s portfolio it supports the protection of subscription services, conditional access and digital content. Irdeto also owns Denuvo, a company associated with software and game security.
Sports betting and gaming technology
BetKing
BetKing is a sports-betting, gaming-technology and entertainment business associated with MultiChoice through its investment in SV Gaming. MultiChoice first acquired a minority stake in 2020 and increased the holding to 49 percent in 2021.
Controversies
2021
Nigerian authorities freeze MultiChoice accounts
In 2021, Nigeria's revenue service stated that it had instructed banks to freeze the accounts of MultiChoice Africa and its Nigerian subsidiary. The authority cited alleged breaches of agreements and denied access to records for auditing. MultiChoice responded that the matter was based on unfounded allegations and that discussions with the authority were ongoing. The dispute centered on the freezing instruction and the competing accounts of the parties, with no further outcome recorded in the source.
2019
Broadcasting-licence dispute over the JSE listing
Khulisa Social Solutions complained to ICASA that the MultiChoice listing represented a transfer of a broadcasting licence requiring written approval. MultiChoice argued that the relevant licence was held by MultiChoice rather than Naspers and therefore had not been transferred by the listing.
2019
Regulatory scrutiny of pay-TV market dominance
ICASA examined MultiChoice’s position in the South African pay-TV market and considered whether exclusive long-term content arrangements should be divided to enable greater competition. MultiChoice opposed the proposed approach in principle.
Marketing campaigns
- 2024Showmax Premier League streaming plan
Africa
MultiChoice and Comcast announced a standalone Premier League streaming proposition for Showmax as part of the service’s expansion in Africa.
Outcome. Expanded Showmax’s sports-led streaming proposition.
- 2018Machine-learning research partnership
South Africa
MultiChoice South Africa and the University of Pretoria announced sponsorship of a research chair in machine learning, including support for student bursaries and postgraduate research in engineering, data science and computer science.
Outcome. Created an academic and skills-development initiative focused on artificial intelligence and machine learning.
Brand decisions
2025
Complete Canal+ acquisitionM&ABackground
Canal+ accumulated a substantial stake and sought full control, while South African broadcasting and foreign-ownership rules required a specialized licensing structure.
Action taken
The supplied reference material reports that Canal+ completed the acquisition in September 2025, with the South African licence intended to sit in an independently structured entity.
Aftermath
MultiChoice became part of Canal+ Africa, with management assessing catalogue integration and the future relationship among Showmax, DStv Stream and Canal+’s streaming service.
2024
Expand Showmax through a Comcast partnershipProduct launchBackground
Streaming competition and changing viewing habits increased the need for a stronger online offering.
Action taken
MultiChoice and Comcast announced a standalone Premier League streaming plan on Showmax.
Aftermath
The initiative strengthened Showmax’s sports and streaming positioning in African markets.
2019
Separate and list the video-entertainment groupStrategyBackground
Naspers sought to separate its video-entertainment operations from its other businesses.
Action taken
MultiChoice Group was listed on the Johannesburg Stock Exchange under MCG on 27 February 2019.
Aftermath
The group became a separately traded media company while continuing to face questions about licensing and ownership structure.
2011
Launch GOtvProduct launchBackground
Satellite equipment and subscription costs limited access for some households.
Action taken
MultiChoice launched GOtv in Nigeria as a lower-cost digital terrestrial alternative to DStv.
Aftermath
GOtv expanded to additional African markets and broadened the group’s addressable subscription base.
1995
Launch DStv digital satellite televisionProduct launchBackground
MultiChoice sought to replace analogue regional services with a scalable digital direct-to-home platform.
Action taken
DStv launched in South Africa on 6 October 1995.
Aftermath
DStv became the group’s central subscription television brand and expanded across Sub-Saharan Africa.
1993
Separate distribution and subscriber-management operations from M-Net entertainmentStrategyBackground
M-Net needed distinct operating capabilities for programming, transmission, signal distribution and customer administration as the pay-TV business expanded.
Action taken
The distribution, mobile and subscriber-management activities were organized as MultiChoice.
Aftermath
The structure created the platform for regional expansion and the later launch of DStv.
Recent events
Reported
DStv announces four new subscription packages and prices[4]
DStv announced four new subscription packages in Ghana, priced from GH¢50 to GH¢570 per month and scheduled to take effect on November 5, 2026. They are set to replace six existing packages.
Reported
MultiChoice announces a revised DStv package lineup in Kenya[5]
MultiChoice announced that DStv's six Kenyan packages would be consolidated into four. The revised lineup is scheduled to start on 5 November 2026.
Reported
MultiChoice announces DStv price reductions in Kenya[5]
MultiChoice announced lower prices for DStv packages in Kenya, including reducing the top package from Sh11,700 to Sh7,300 per month. The new prices are scheduled to start on 5 November 2026.
Reported
MultiChoice announces new DStv subscription packages in Ghana[6]
At a joint press conference with the ministry on Monday, MultiChoice announced four new DStv subscription packages for Ghana, priced from GH¢50 to GH¢570 per month and scheduled to take effect on November 5, 2026. They will replace six existing packages.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Reported
MultiChoice announces lower DStv and GOtv package prices in Kenya[7]
MultiChoice announced new DStv and GOtv package pricing in Kenya, with the new prices scheduled to take effect on November 5, 2026. The article headline says DStv prices are cut by up to 35%.
Reported
DreamWorks channel launch on DStv announced for March 18[8]
NBCUniversal International Networks & Direct-to-Consumer and MultiChoice announced that the DreamWorks channel would launch on DStv across Sub-Saharan Africa from March 18, 2022.
Reported
GOtv Supa package launch in Malawi[9]
MultiChoice launched the GOtv Supa subscription package in Malawi, offering more than 50 channels for K18,000 per month.
Reported
MultiChoice responds to Nigerian tax matter reports[3]
MultiChoice issued a statement saying it had not received formal notification of the matter, describing the allegations as unfounded, and saying its operations in Nigeria were continuing.
Reported
Nigerian authorities freeze MultiChoice accounts[2]
Nigeria’s revenue service said it had instructed banks to freeze MultiChoice Africa’s accounts and those of its Nigerian subsidiary, citing alleged breaches of agreements and denied access to records for auditing. MultiChoice said the matter was based on unfounded allegations and that discussions with the authority were ongoing.
M-Net Movies Afro-Cinema pop-up channel launched[10]
MultiChoice launched the M-Net Movies Afro-Cinema pop-up movie channel, available from 21 May through 30 May 2021 on specified DStv and GOtv packages and via the DStv app. The channel was presented as showcasing contemporary African films.
Sources17 sources
- 1MultiChoiceen.wikipedia.org
- 2Nigerian authorities freeze MultiChoice accountsiol.co.za
- 3Nigerian authorities freeze MultiChoice accountsitnewsafrica.com
- 4DStv宣布四种新的订阅套餐及价格ghanaiantimes.com.gh
- 5MultiChoice宣布调整DStv在肯尼亚的套餐阵容riotimesonline.com
- 6MultiChoice宣布在加纳推出新的DStv订阅套餐allafrica.com
- 7MultiChoice宣布在肯尼亚下调DStv和GOtv套餐价格techmoran.com
- 8宣布 DreamWorks 频道将于 3 月 18 日登陆 DStvmalawivoice.com
- 9GOtv Supa套餐在马拉维推出nyasatimes.com
- 10M-Net Movies Afro-Cinema 快闪频道上线thisdaylive.com
- 11MultiChoice推出TUMI人工智能聊天机器人itnewsafrica.com
- 12MultiChoice宣布南非管理层任命news24.com
- 13Tlnovelas快闪频道在肯尼亚DStv上线broadcastprome.com
- 14MultiChoice 推出 MyDStv 和 MyGOtv 应用nyasatimes.com
- 15MultiChoice 与 One Africa Global Foundation 合作转播公益演唱会capitalethiopia.com
- 16MultiChoice Talent Factory宣布推出在线学习门户citizen.co.za
- 17MultiChoice宣布推出Maisha Magic Plus频道ameyawdebrah.com
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