MVM Music
Malaysian record label and music company formed in 2011, operating alongside sister label Rusa Music.
Last updated September 27, 2026
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Overview
MVM Music is a Malaysian record label operated by MVM Productions Sdn Bhd. According to the company's own about page, the label was formed in 2011 and was one of the pioneering companies that began uploading music videos onto YouTube. A sister company, Rusa Marketing Sdn Bhd (better known as Rusa Music), was established in 2013, and the two YouTube channels have each gained over 2.3 million subscribers. The company states that its channels are among the largest and most subscribed in the Malay music industry nationwide, with hundreds of artists under its label and a large back catalogue of older recordings. Beyond recorded music, the group has expanded into public relations, artist agency, song recording, music video shooting, publishing, music distribution, digital content creation and video editorial services. Its headquarters houses three recording studios, a white and green screen studio, a shooting studio that doubles as a fully equipped stage, and a makeup room with wardrobe, fitting rooms and vanity tables. Staff include an A&R team, marketing and PR teams, a photoshoot and MV shooting team, a content creation team, a graphic design team, accountants, an F&B team, a sound engineer, a song arranger, makeup artists, hairstylists and stylists. The company has also moved into food and beverage with Rusa Cafe at its headquarters. MVM Music's artist roster, as listed on the Malay-language Wikipedia page, includes acts such as Azarra Band, Azzam Sham, Baby Shima, Iklim, Ukays, Ippo Hafiz, Khalifah, Syafiq Farhain, Upiak Isil and Kapak Band, among others. The label is closely associated with Rusa Music, and the two operate as a combined music group with a shared online presence and catalogue.
History
MVM Music was formed in 2011 as a record label under MVM Productions Sdn Bhd. According to the company's about page, it was one of the pioneering companies in Malaysia to start uploading music videos onto YouTube. In 2013, a sister company, Rusa Marketing Sdn Bhd (Rusa Music), was established. Over time, the two YouTube channels each accumulated over 2.3 million subscribers, and the company describes them as among the largest and most subscribed YouTube channels in the Malay music industry nationwide. The group expanded beyond recorded music into public relations, artist agency, song recording, music video shooting, publishing, music distribution, digital content creation and video editorial services. It also opened Rusa Cafe at its headquarters as a move into food and beverage. The headquarters includes three recording studios, a white and green screen studio, a shooting studio that doubles as a stage with sound and lighting systems, and a makeup room with wardrobe, fitting rooms and vanity tables. The company employs teams for A&R, marketing, PR, photoshoots and MV shooting, content creation, graphic design, accounting and F&B, as well as a sound engineer, song arranger, makeup artists, hairstylists and stylists. MVM Music's artist roster has included Azarra Band, Azzam Sham, Baby Shima, Acap Tarabas, Andika, Apit SW, Beby Acha, Damia, Khalis Real Spin, Drama Band, Farez Adnan, Iera Milpan, Iklim, Ippo Hafiz, Joey Sulaiman, Khalifah, Yamani Abdillah, Pro2G, Syafiq Farhain, Syarfa, Ukays, Upiak Isil and Kapak Band. The label owns a large back catalogue of older Malay recordings.
- 2013
Sister company Rusa Marketing Sdn Bhd (Rusa Music) established.
- 2011
MVM Music formed as a record label under MVM Productions Sdn Bhd.
Products and positioning
One of Malaysia's largest Malay music labels and YouTube music channels, with a large artist roster and back catalogue.
Product categories. Music recordings · Music videos · Digital music distribution · Artist management · Music publishing
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