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MY CHANNEL is a creator platform built for athletes and creators to monetize their fanbase through subscriptions, live streaming, and digital products.

Last updated November 2, 2026

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Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

MY CHANNEL is a creator platform designed for athletes and creators to monetize their audience. It centralizes subscriptions, live streaming, digital products, direct interaction, and premium access into one ecosystem. The platform emphasizes brand-friendly monetization, allowing creators to keep 85% of earnings, with no ads and no algorithm. It is built for athletes at every level, from college and professional sports to various sports categories.

History

MY CHANNEL is a creator platform built for ownership, structure, and sustainable revenue. It centralizes subscriptions, live streaming, digital products, direct interaction, and premium access into one structured ecosystem. The platform is designed to help creators turn existing audiences into recurring income, higher lifetime value, and deeper engagement. It offers features such as recurring subscriptions, exclusive content, and tools for athletes to monetize their fanbase.

Controversies

  • 2021

    MyChannel and Kanye West reach lawsuit settlement

    MyChannel and Kanye West reached a confidential agreement to end their lawsuit. The parties informed the court that they had agreed to a joint stipulation of dismissal. Under the agreement, each side pays its own legal fees, and MyChannel dismisses all claims against West.

  • 2020

    MyChannel files lawsuit alleging promised investment and technology were not delivered

    MyChannel filed a lawsuit against Kanye West and others, alleging that they induced the company to devote resources to them, failed to make a promised $10 million investment, and cut ties while taking its technology. The allegations are presented as claims in the lawsuit and are not established findings.

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Recent events

  • Unconfirmed

    Reported

    MyChannel and Kanye West reach lawsuit settlement[6]

    MyChannel and Kanye West reached a confidential agreement to end the lawsuit. The parties informed the court that they agreed to a joint stipulation of dismissal, with each side paying its own legal fees and MyChannel dismissing all claims against West.

  • Reported

    MyChannel files lawsuit alleging promised investment and technology were not delivered[4]

    MyChannel sued Kanye West and others, alleging that they induced the company to devote resources to them, failed to make a promised $10 million investment, and cut ties while taking its technology. The allegations are reported as claims in the lawsuit, not as established findings.

  • Reported

    MyChannel sues Yeezy Apparel and Kanye West[5]

    MyChannel sued Kanye West and his clothing line Yeezy Apparel, alleging a contract violation. The suit also alleges that West failed to deliver on promises and used MyChannel technology; these are allegations in the lawsuit, not established findings.

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Sources6 sources

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