My — Ukraina

My — Ukraina, also styled My-Ukraina and known in Ukrainian as Ми — Україна, is a Ukrainian news television channel whose name can be translated as “We Are Ukraine.” The channel emerged in October 2022 following the closure of the Ukraine television channel and the discontinuation of Ukraine 24 as a separate broadcasting service during Russia’s full-scale invasion of Ukraine. It is owned by Igor Petrenko and was staffed in significant part by personnel from the former Ukraine channel. The service was developed as one of two successor channels associated with the former Ukraine television operation; the other is My-Ukraina+. Its launch took place during a period when Ukraine’s television infrastructure and news output were being reorganized under wartime conditions. On October 13, 2022, the State Committee for Television and Radio-broadcasting in Ukraine confirmed that it would consider an application from Ми — Україна LLC for a national television broadcasting licence. The National Council of Television and Radio Broadcasting subsequently issued the company a ten-year satellite licence on October 19, 2022. My — Ukraina first began broadcasting through YouTube on October 18, 2022, allowing it to establish an immediate digital presence before its terrestrial service became available. On November 3, 2022, the National Council granted the company a temporary permit to use the national MX-2 multiplex of Ukraine’s DVB-T2 digital terrestrial television network. Terrestrial broadcasting began on November 7, replacing the closed Ukraine 24 channel for the period of martial law. The channel joined the United News telethon on November 8, 2022, placing it within Ukraine’s wartime national news-information broadcasting framework. The channel’s core proposition is news and public-affairs programming for a Ukrainian audience, with coverage shaped by the country’s wartime media environment. The available reference material identifies approximately 200 employees working for My — Ukraina, although it does not provide a complete organizational breakdown or a detailed list of programmes. The channel has also indicated an intention to add entertainment formats after the end of the war, suggesting a possible expansion beyond its current news-led role if broadcasting conditions change. My — Ukraina’s distribution has evolved since launch. It initially used YouTube, then added satellite and digital terrestrial transmission. On February 16, 2024, the channel stopped satellite broadcasting. The available information does not establish whether this change ended all of its distribution activity; its website and other possible digital or terrestrial outlets are not fully documented in the supplied sources. As a result, the brand is best characterized as an active Ukrainian television and digital news brand with a wartime-origin broadcasting mandate, while several aspects of its current ownership structure, programming schedule, and distribution footprint remain insufficiently documented.

My — Ukraina was created in October 2022 during the wartime restructuring of Ukraine’s television news environment. Its formation followed the closure of the Ukraine television channel and the loss of Ukraine 24 as a separate news service. The new channel was presented as one of two successor services to the former Ukraine operation, alongside My-Ukraina+. The project drew on personnel from the former Ukraine channel and was owned by Igor Petrenko. Its early regulatory process began in October 2022. On October 13, the State Committee for Television and Radio-broadcasting in Ukraine confirmed that it would consider an application from Ми — Україна LLC for a national broadcasting licence. Five days later, on October 18, the channel began broadcasting on YouTube, giving it an immediate online outlet while its regulated television distribution was being established. On October 19, the National Council on Television and Radio Broadcasting issued Ми — Україна LLC a satellite licence with a ten-year term. The channel then received a temporary permit on November 3 to broadcast through the national MX-2 multiplex of the DVB-T2 digital terrestrial television network. Terrestrial broadcasting began on November 7, 2022. In the context of martial law, My — Ukraina replaced the closed Ukraine 24 channel and became part of the country’s reorganized national news supply. The channel joined the United News telethon on November 8, 2022. This placed its output within a coordinated national information format used during the war. Its principal role has therefore been news and information broadcasting rather than general entertainment. The available reference material describes a workforce of approximately 200 employees, indicating a substantial operation, but it does not identify all departments, programmes, presenters, or editorial leaders. My — Ukraina has described a possible future expansion into entertainment programming after the end of the war. This plan indicates that the brand may eventually broaden its format mix beyond news and public affairs, although the supplied sources do not document the launch of such programming. The channel’s distribution also changed over time: satellite broadcasting stopped on February 16, 2024. The available material does not clarify whether the channel continued through terrestrial, online, or other platforms after that date, so its current distribution status cannot be stated with certainty. In historical terms, My — Ukraina represents a wartime successor brand built from an existing Ukrainian television workforce and infrastructure. Its development was shaped by licensing decisions, emergency broadcasting arrangements, the United News telethon, and the replacement of Ukraine 24 during martial law. Further information would be needed to document its present schedule, audience, ownership structure beyond the identified owner, and the implementation of any postwar entertainment strategy.

• 2024

  Satellite broadcasting discontinued

  [1]My-Ukrainaen.wikipedia.org

  My — Ukraina stopped satellite broadcasting on February 16.

• 2022

  National licence application entered regulatory consideration

  [1]My-Ukrainaen.wikipedia.org

  The State Committee for Television and Radio-broadcasting in Ukraine confirmed consideration of an application from Ми — Україна LLC for a national television broadcasting licence.

• 2022

  Online launch

  [1]My-Ukrainaen.wikipedia.org

  My — Ukraina began broadcasting on YouTube on October 18 as its first documented distribution outlet.

• 2022

  Ten-year satellite licence issued

  [1]My-Ukrainaen.wikipedia.org

  The National Council on Television and Radio Broadcasting issued Ми — Україна LLC a satellite broadcasting licence on October 19.

• 2022

  Temporary DVB-T2 permit granted

  [1]My-Ukrainaen.wikipedia.org

  The channel received permission to use the national MX-2 digital terrestrial multiplex.

• 2022

  Terrestrial broadcasting began

  [1]My-Ukrainaen.wikipedia.org

  My — Ukraina started terrestrial broadcasting on November 7 and replaced Ukraine 24 during martial law.

• 2022

  Joined the United News telethon

  [1]My-Ukrainaen.wikipedia.org

  The channel joined the United News telethon on November 8.

A Ukrainian news television and digital media service focused on national information coverage, operating within the country’s wartime broadcasting framework.

• News television · 2022

  My — Ukraina television channel

  The brand’s principal broadcasting service is a Ukrainian news television channel launched in 2022. It was created as a successor to the Ukraine television operation and replaced Ukraine 24 during martial law. Its documented distribution has included digital terrestrial broadcasting through the MX-2 DVB-T2 multiplex, satellite transmission, and online video through YouTube. Satellite broadcasting ended in February 2024.

• Digital news media · 2022

  My — Ukraina digital broadcasts

  My — Ukraina began its broadcasting activity on YouTube before its terrestrial launch. The online channel provided a digital outlet for the brand’s news and information programming and formed part of its initial distribution strategy. The supplied sources do not provide a current schedule or confirm the present status of all online programming.

• Television entertainment

  Planned entertainment formats

  The channel has indicated that it plans to broadcast entertainment formats after the end of the war. This is a stated future direction rather than a documented product already launched, and no specific programme names or launch dates are provided.

• 2024

  Ended satellite broadcastingOther

  Background

  The channel’s distribution model changed after its launch across online, satellite, and digital terrestrial outlets.

  Action taken

  My — Ukraina stopped satellite broadcasting on February 16, 2024.

  Aftermath

  The supplied reference does not establish the effect on the channel’s terrestrial or digital distribution.

  Source

• 2022

  Created a successor news channel during wartime broadcasting reorganizationStrategy

  Background

  The closure of the Ukraine television channel and the discontinuation of Ukraine 24 created a need for successor broadcasting services during martial law.

  Action taken

  My — Ukraina was established with personnel from the former Ukraine channel and positioned as one of two successor channels.

  Aftermath

  The channel obtained broadcasting permissions, launched online and terrestrially, and replaced Ukraine 24 in the national terrestrial framework for the period of martial law.

  Source

• 2022

  Launched first on YouTubeProduct launch

  Background

  The new channel required an immediate distribution outlet while its television licensing and terrestrial arrangements were being finalized.

  Action taken

  My — Ukraina started broadcasting on YouTube on October 18, 2022.

  Aftermath

  The online launch preceded the channel’s satellite and terrestrial broadcasting arrangements.

  Source

• 2022

  Joined the United News telethonStrategy

  Background

  Ukraine’s television news system used the United News telethon as a coordinated national information format during the war.

  Action taken

  My — Ukraina joined the telethon on November 8, shortly after beginning terrestrial broadcasting.

  Aftermath

  The channel became part of the coordinated wartime news-information broadcasting structure.

  Source

1. 1My-Ukrainaen.wikipedia.org
2. 2My — Ukraina official websiteweukraine.tv