Recent events
Recent events tied to this brand in public sources.
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2026
Fastrack launches new laptop bag collection
Fastrack unveiled its new Fastrack Bags Laptop Collection, featuring 12 designs across backpacks and totes, with laptop compatibility for 15-inch and 14-inch devices. Priced at ₹4,995, the collection is available across select Fastrack, Shoppers Stop, and Lifestyle stores, as well as on Myntra, Amazon, and Flipkart.
2021
2021
Myntra CEO Amar Nagaram steps down
Myntra CEO Amar Nagaram submitted his resignation and plans to pursue his own venture. He is to remain at Myntra until the end of December to support a transition and continue in an advisory role.
2021
Myntra partners with Better Cotton Initiative for cotton sourcing
Myntra said it partnered with Better Cotton Initiative and would source cotton for apparel from the initiative for its in-house brands. Myntra said it would initially source 10% of its cotton requirements through BCI and aim to increase that share to about 50% over the next five to seven years.
2021
Myntra rolls out campaign films featuring Samantha Akkineni
Myntra unveiled new ad films featuring brand ambassador Samantha Akkineni for a campaign launched earlier that month. The films promote women’s western and ethnic wear and were to be promoted across electronic and digital platforms in South India.
2021
Flipkart opens fulfillment centre in West Bengal
Flipkart opened a new fulfillment centre in Dankuni, West Bengal, described as the second-largest in the state. The facility is intended to serve Flipkart and Myntra customers in the region.
2021
Myntra curates sustainable-products store section
Myntra curated a section for sustainable products with around 70 brand partners and over 5,500 sustainable styles.
2021
Cornitos partners with Myntra on a consumer offer
Cornitos partnered with Myntra to offer a discount of up to Rs 750 on qualifying purchases through Myntra's app and website. The offer applies to Cornitos Myntra Offer Packs and is valid until June 30, 2021.
2021
Mango appoints Vaani Kapoor as India brand ambassador
Mango, with franchise partner Myntra, appointed actor Vaani Kapoor as its first brand ambassador in India.
2021
Mango and Myntra launch campaign featuring Vaani Kapoor
Myntra and Mango launched their first campaign featuring Vaani Kapoor across digital and social media, highlighting Mango's new-season collection and using the theme “Happy and I know it”.
2021
Myntra changes its logo after complaint
Myntra changed its logo after an activist complained that the previous logo was allegedly offensive towards women. Mumbai Police's Cyber Crime Department stated that the logo was found to be offensive in nature.
2020
Myntra launches virtual mall feature
Myntra launched a virtual mall feature on its app, offering brands prominent display for an additional fee and an online experience modeled on official brand stores.
2020
Myntra and Max Fashion partner to offer styles on Myntra
Myntra and Max Fashion announced a partnership under which more than 20,000 styles from Max Fashion's collection would be made available on Myntra. The article describes the availability as planned, not completed.
2020
Myntra appoints Disha Patani as brand ambassador
Myntra appointed Disha Patani as its brand ambassador, with the article reporting that she would feature in an upcoming campaign for the beauty and personal care category.
2020
Myntra launches promotional video for Myntra Fashion Superstar
Myntra launched a promotional video for the second edition of its digital fashion influencer talent hunt, Myntra Fashion Superstar.
2020
Myntra acquires full stake in All About You
Myntra reportedly acquired a 100 percent stake in the All About You fashion brand. Myntra's head said the company had acquired full stake in the brand.
2020
Myntra enters the Middle East market
Myntra said it was launching work-from-home wear from its private brands in the Middle East through ecommerce platforms Noon and Namshi, with the products to be sold to shoppers in the region.
2020
Chicco partners with Myntra to sell fashion products online in India
Chicco partnered with Myntra to offer Chicco’s fashion range on Myntra in India. The article also says Chicco planned to launch its footwear range on the platform.
2020
Myntra partners with Movado Group to launch MVMT watches in India
Myntra partnered with Movado Group International to launch MVMT watches on Myntra's platform in India; the article reports the launch took place that day.
2020
Myntra and Movado Group announce partnership to bring MVMT watches to India
Myntra and Movado Group International announced a strategic partnership connected with launching MVMT watches on Myntra's platform in India.