MyOutdoorTV

MyOutdoorTV is an outdoor-focused internet television channel and streaming service serving viewers interested in hunting, shooting sports, fishing, camping, boating, hiking, and related outdoor recreation. The service combines subscription video on demand with a free, genre-specific linear streaming channel and carries programming associated with the Outdoor Channel and Sportsman Channel. Its content mix includes outdoor television series, practical product demonstrations, and programming presented by recognized personalities from hunting, fishing, and other sporting communities. The service was launched in 2006 by David Hall and Chris Moise, former programming executives associated with The Nashville Network and Country Music Television. At launch, MyOutdoorTV assembled shows hosted by figures including Hank Parker, Mark Sosin, Jimmy Houston, Larry Csonka, Roland Martin, and Babe Winkelman. The original service also included radio programs, links to more than 150 outdoor blogs, and a user-oriented reference project called MyOutdoorWiki. These features positioned the brand as more than a conventional television outlet: it was intended as an online network and community for a wide range of outdoor enthusiasts. MyOutdoorTV was acquired by Outdoor Channel in 2011. Following Outdoor Channel's later acquisition by Kroenke Sports & Entertainment, MyOutdoorTV became part of the broader Outdoor Sportsman Group portfolio. The brand was originally headquartered in Tennessee and is now based in Denver, Colorado, within the Kroenke Sports & Entertainment family of companies. Its business model combines paid access with free sampling. The cited standard subscription price is $9.99 per month for access to the full programming catalogue, while selected episodes and one linear streaming channel are available without charge. The service therefore serves both dedicated viewers seeking an extensive outdoor video library and casual audiences discovering the brand through free programming. MyOutdoorTV's positioning is closely tied to specialist outdoor media rather than general entertainment. Its programming reflects the interests of hunters, anglers, shooters, campers, boaters, hikers, and consumers researching outdoor equipment. That specialization also creates editorial and reputational sensitivities, particularly around hunting content. In 2017, the brand's launch in the United Kingdom prompted criticism from animal-rights organizations because of its presentation of hunting and other activities described by critics as blood sports. MyOutdoorTV responded that it would show legal, ethical, and fair-chase hunting in its relevant context. The controversy illustrates the tension between the brand's specialist outdoor audience and markets where hunting-related media receives stronger scrutiny.

MyOutdoorTV began in 2006 as an internet television initiative created by David Hall and Chris Moise, who had previously worked as programming executives at The Nashville Network and Country Music Television. The founders developed the service for audiences that were underserved by general-interest online video, including hunters, anglers, shooting-sports participants, campers, boaters, hikers, and other outdoor enthusiasts. At launch, the network featured established outdoor presenters such as Hank Parker, Mark Sosin, Jimmy Houston, Larry Csonka, Roland Martin, and Babe Winkelman. Its initial scope extended beyond conventional television episodes. The service also offered a selection of radio programs, links to more than 150 outdoor blogs, and a viewer-created reference resource called MyOutdoorWiki. This combination of video, audio, links, and community material reflected an early attempt to build a dedicated online outdoor-media network rather than simply place television clips on the internet. MyOutdoorTV was acquired by Outdoor Channel in 2011. The transaction connected the online service with a larger specialist television operation and enabled it to carry programming associated with the Outdoor Channel and Sportsman Channel. Over time, MyOutdoorTV developed into a subscription video-on-demand service supplemented by free programming, including a free linear channel and selected episodes. The cited subscription price for full access is $9.99 per month. Outdoor Channel was subsequently acquired by Kroenke Sports & Entertainment. MyOutdoorTV became part of the resulting Outdoor Sportsman Group collection, alongside other outdoor-media properties. The brand's corporate base moved from its original Tennessee headquarters to Denver, Colorado, where it operates within the Kroenke Sports & Entertainment family of companies. The service expanded beyond its United States base with a United Kingdom launch on July 31, 2017. That expansion generated controversy because British animal-rights groups objected to the brand's planned presentation of hunting and other activities characterized by critics as blood sports. MyOutdoorTV stated that its programming would present legal, ethical, and fair-chase hunting and that legally conducted elephant hunts could be shown in an appropriate context. The dispute highlighted the differing cultural and regulatory sensitivities surrounding outdoor sports media in international markets. Today, MyOutdoorTV's identity is built around specialist access to outdoor programming. Its catalogue and linear feeds serve viewers looking for hunting and fishing shows, shooting-sports content, outdoor recreation, and equipment demonstrations. The combination of paid on-demand access and free programming allows the brand to monetize committed enthusiasts while retaining a broad discovery audience.

• 2017

  United Kingdom launch

  [1]MyOutdoorTVen.wikipedia.org

  MyOutdoorTV launches in the United Kingdom on July 31, prompting public criticism from animal-rights groups over its hunting-related programming.

• 2011

  Acquisition by Outdoor Channel

  [1]MyOutdoorTVen.wikipedia.org

  Outdoor Channel acquires MyOutdoorTV, linking the service to a larger specialist outdoor television network.

• 2006

  MyOutdoorTV launches

  [1]MyOutdoorTVen.wikipedia.org

  David Hall and Chris Moise launch MyOutdoorTV as an internet television channel devoted to outdoor programming and related digital community content.

A specialist outdoor streaming and media brand for hunting, fishing, shooting sports, camping, boating, hiking, and related recreation, combining premium on-demand access with free linear programming.

• Subscription video on demand · 2006

  MyOutdoorTV subscription service

  The core paid offering provides on-demand access to the brand's outdoor programming catalogue. It is aimed at viewers seeking regular access to hunting, fishing, shooting sports, camping, boating, hiking, and related shows. The cited standard access price is $9.99 per month.

• Linear streaming television

  MyOutdoorTV free linear channel

  A free genre-specific streaming feed offers viewers a scheduled channel of outdoor programming. It provides a lower-friction entry point to the brand and complements the paid on-demand catalogue.

• Outdoor television content · 2006

  Outdoor programming catalogue

  The catalogue includes outdoor television series, selected episodes, product demonstrations, and programs associated with the Outdoor Channel and Sportsman Channel. Its subject areas span hunting, fishing, shooting sports, boating, camping, hiking, and other outdoor activities.

• 2017

  United Kingdom hunting-content controversy

  The United Kingdom launch drew condemnation from animal-rights organizations because the service planned to show hunting content that critics described as blood sports. MyOutdoorTV defended the programming as legal, ethical, and fair-chase hunting, while stating that legally conducted hunts would be presented in context.

  Source

Read more

• 2017

  United Kingdom market entryStrategy

  Background

  Kroenke Sports & Entertainment held an interest in Arsenal, and the service's outdoor hunting content received heightened attention from British animal-rights organizations.

  Action taken

  MyOutdoorTV launched its service in the United Kingdom while publicly framing its hunting content as legal, ethical, and fair chase.

  Aftermath

  The launch produced public controversy but established the brand's international expansion beyond its United States base.

  Source

• 2011

  Outdoor Channel acquires MyOutdoorTVM&A

  Background

  MyOutdoorTV had established an internet channel and digital community around specialist outdoor programming.

  Action taken

  Outdoor Channel acquired the brand and integrated it into its wider outdoor-media activities.

  Aftermath

  The acquisition connected MyOutdoorTV with programming associated with the Outdoor Channel and Sportsman Channel and preceded its later inclusion in the Outdoor Sportsman Group portfolio.

  Source

1. 1MyOutdoorTVen.wikipedia.org