MySalsela

MySalsela (Hebrew: הסלסלה שלי, "My Basket") is an Israeli delivery brand specialising in arranged fresh-fruit platters, marketed as a kosher service and operating since 2014. Its official site presents it as a fruit-platter business for Beit Shemesh and the surrounding area, Modi'in and the surrounding area, Mevaseret Zion and the surrounding area, Jerusalem and Be'er Sheva, with a service and ordering centre reachable by phone and WhatsApp. The brand's identity is built around gift-style fruit arrangements rather than general grocery retail: customers order a designed platter for occasions such as holidays, hospital visits, family events and corporate gifting, and the company delivers it, in many cases same-day. The product line is organised by platter size and shape, with evocative Hebrew names. The catalogue shown on the homepage includes the "Giant Heart" large heart-shaped platter on a 40 cm board, the "Our Platter" Extra Medium, "Mummy's Platter" Extra Large on a wide 45 cm board, the "Beautiful in Giant" Extra Large premium platter, and the "Personal Platter" Extra Small, with listed prices in Israeli shekels. The site also promotes seasonal campaigns, for example fruit-platter deliveries for Rosh Hashanah under the greeting "Shana Tova u-Metuka" (a good and sweet new year). Positioning is service-led and testimonial-heavy. The homepage carries a wall of five-star customer reviews praising freshness, speed, responsiveness and same-day delivery, including deliveries to Gedera and to hospitals in Jerusalem and Petah Tikva. The brand's promise is essentially a combination of freshness, presentation and reliability of delivery within a defined geographic footprint in central and southern Israel. MySalsela is a small private business rather than a listed company; no parent group, founder name or ownership structure is disclosed in the available evidence. Its public footprint is its Hebrew-language website and a Wikidata item describing it as a "Kosher fruit platter delivery service in Beit Shemesh, Israel". The brand competes in Israel's gift-fruit and event-catering niche, where arranged fruit platters are a common gift for holidays, births, condolences and hospital visits.

MySalsela (Hebrew: הסלסלה שלי) is an Israeli fruit-platter delivery brand that states on its website that it has operated since 2014. It was built around a simple proposition: instead of selling loose fruit, it designs and delivers arranged fruit platters for occasions, marketed as kosher and aimed at the religious and general Jewish communities of Beit Shemesh and nearby towns. From its base in Beit Shemesh, the business expanded its delivery footprint over time to cover Modi'in and its surroundings, Mevaseret Zion and its surroundings, Jerusalem and Be'er Sheva, with the homepage also citing a same-day delivery to Gedera. The brand communicates primarily in Hebrew and takes orders through a service centre by phone and WhatsApp, a channel mix well suited to Israel's gift and event market. Its catalogue evolved into a size-graded range with distinctive names — the "Giant Heart" large heart-shaped platter, the Extra Medium "Our Platter", the Extra Large "Mummy's Platter" and "Beautiful in Giant" premium platter, and the Extra Small "Personal Platter" — with prices listed in shekels. Seasonal demand is addressed with campaigns such as Rosh Hashanah fruit-platter delivery under the greeting "Shana Tova u-Metuka". Publicly, MySalsela remains a small private business. It has no disclosed parent company, founder or corporate group, and its main public records are its Hebrew website and a Wikidata entry describing it as a kosher fruit-platter delivery service in Beit Shemesh. Its reputation rests on customer testimonials emphasising freshness, fast response and same-day delivery, which the homepage displays prominently.

• 2014

  MySalsela begins operating as a fruit-platter delivery service, according to its website.

• Delivery footprint extends to Beit Shemesh, Modi'in, Mevaseret Zion, Jerusalem and Be'er Sheva.

• Seasonal Rosh Hashanah fruit-platter delivery campaign promoted on the homepage.

Kosher, service-led fresh-fruit platter delivery for gifts and occasions, with same-day delivery across Beit Shemesh, Modi'in, Mevaseret Zion, Jerusalem and Be'er Sheva.

• מגש פירות מעוצב "הלב הענק" (Large)

  Heart-shaped platter on a 40 cm board, listed at 469 ILS.

• מגש פירות מעוצב - המגש שלנו (Extra Medium)

  Extra Medium platter for customers wanting more fruit, listed at 413 ILS.

• מגש פירות מעוצב ״המגש של מאמי״ Extra large

  Extra Large platter on a wide 45 cm board, listed at 643 ILS.

• מגש פירות מעוצב ״יפה בענק״ (Extra large)

  Premium giant XL platter for events, listed at 589 ILS.

• מגש פירות מעוצב "המגש האישי" Extra small

  Small fresh, refreshing and designed personal fruit platter.

1. 1מגשי פירות בבית שמש, מודיעין, מבשרת ציון, ירושלים ובאר שבע | הסלסלה שליsalsela.co.il
2. 2MySalsela - Wikidatawikidata.org