Recent events
Recent events tied to this brand in public sources.
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2022
MyState Bank launches a new campaign
MyState Bank launched a three-spot campaign through The Royals Sydney, reinforcing its “the human way to bank” brand positioning and featuring its Insights function.
2022
MyState Bank launches Numbers & Feelings campaign
MyState Bank collaborated with The Royals to launch its Numbers & Feelings campaign, which is part of a strategy to expand the brand into mainland Australia while retaining its local-bank reputation in Tasmania.