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MYSTATE BANK LIMITED

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Regional bank in Tasmania, Australia, offering retail banking services.

Last updated November 4, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

MYSTATE BANK LIMITED is a regional bank in Tasmania, Australia, providing personal and business banking services including savings accounts, loans, and credit cards. It has a strong presence in Tasmania.

Products and positioning

Regional bank

Recent events

  • Unconfirmed

    MyState Bank launches a new campaign[1]

    MyState Bank launched a three-spot campaign through The Royals Sydney, reinforcing its “the human way to bank” brand positioning and featuring its Insights function.

  • Reported

    MyState Bank launches Numbers & Feelings campaign[2]

    MyState Bank collaborated with The Royals to launch its Numbers & Feelings campaign, which is part of a strategy to expand the brand into mainland Australia while retaining its local-bank reputation in Tasmania.

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