Nairn's
British gluten-free oat-based food brand
Last updated November 4, 2026
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Overview
Nairn's is a British food brand specializing in gluten-free oat products, including oatcakes, oat biscuits, and porridge oats. The brand is known for using whole grain oats and catering to gluten-free diets.
Products and positioning
Healthy foods
Recent events
Reported
Nairn’s launches ‘nything goes’ campaign[1]
Nairn’s invested £1 million in its first TV-led brand campaign, ‘nything goes’, which presents the brand in a range of everyday scenarios. The TV advertisement was scheduled to air for the first time in March on ITV and ITV Hub in London, the south east and south west.
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