NAKED Optics

NAKED Optics is an Austrian sports eyewear brand founded in 2013 by a group of students and ski enthusiasts. The company began as a 'student startup' after its founders grew frustrated with the high cost and fragility of premium ski goggles, which often scratched or broke after only a few days on the slopes. They identified inefficiencies in traditional retail and marketing channels and decided to design and sell their own goggles directly to consumers, bypassing intermediaries to keep prices low. The first test models were validated over a full season by state-certified ski instructors, and the first production order was placed in summer 2014, with delivery arriving about two months later. Initially, the founders stored inventory in their shared student flat and basement and sold through a basic online shop on a minimal marketing budget. Today, NAKED Optics offers a broad range of sports eyewear and accessories. Its core product line includes ski and snowboard goggles such as The SOLAR, The NOVA, The TROOP EVO, The STORM, and The TROOP Youth, all featuring UV400 protection, magnetic interchangeable lens systems, and anti-fog coatings. The brand has expanded into downhill goggles (The Zend), bike glasses (The Blade), and lifestyle sunglasses. A notable innovation is The SHYFT, an individually 3D-printed sports eyewear model made to fit the wearer's face, priced at $99.22. The company also sells bicycle helmets (The RIDGE and The DRAFT), apparel such as boardshorts, longsleeve shirts, fleece jackets, T-shirts, beanies, and baseball caps, as well as lifestyle posters. Many products incorporate bio-based plastics: The Blade and The Nova use 50% and 65% bio-based plastic (CO2RE®) respectively. NAKED Optics operates primarily through its own e-commerce website, shipping to Austria, Germany, the wider European Union, and the United States. The brand positions itself as a direct-to-consumer alternative to traditional eyewear corporations, emphasizing affordability, functionality, and bold design. Its marketing leans on a 'NAKED lifestyle' aesthetic, with collaborations such as posters featuring skier Stevie Schneider and photography by Frank Wimmer from Studio C. The company remains privately held and independent, with no public listing or known parent company. Its headquarters are in Austria, and it continues to target outdoor sports enthusiasts, particularly skiers, snowboarders, and cyclists.

NAKED Optics was founded in 2013 by a group of students in Austria who were passionate about freeriding and skiing. The founders frequently skipped lectures for powder days and accumulated a significant number of ski days each year, but their limited student budgets made it painful to replace ski goggles that broke or scratched after only a few uses. They began researching the eyewear market and discovered that traditional retail detours and large corporations' marketing budgets artificially inflated prices. Seeing an opportunity to streamline the sales channel, they decided to design and sell their own goggles directly to consumers. The first test models were given to several state-certified ski instructors, including co-founder Philipp, to survive an entire season. After positive results, the first production order was placed in summer 2014, and the delivery arrived about two months later. As a true 'student startup,' the founders stored the goggles in their shared student flat and basement, selling them through a very basic online shop with a 'galactically tiny' marketing budget. Every winter morning, the daily walk to the post office before lectures felt like a small adventure. Over the following years, NAKED Optics expanded its product line beyond ski goggles. It introduced downhill goggles, bike glasses, sports glasses, and lifestyle sunglasses. A major innovation was The SHYFT, an individually 3D-printed sports eyewear model made to fit the wearer's face, priced at $99.22. The company also launched bicycle helmets (The RIDGE and The DRAFT) and a range of apparel and accessories, including boardshorts, longsleeve shirts, fleece jackets, T-shirts, beanies, and baseball caps. Many products incorporate bio-based plastics: The Blade uses 50% bio-based plastic (CO2RE®) and The Nova uses 65% bio-based plastic (CO2RE®). The brand has maintained a direct-to-consumer model, selling primarily through its own e-commerce website with shipping to Austria, Germany, the wider EU, and the United States. It has cultivated a 'NAKED lifestyle' image, collaborating with skier Stevie Schneider and photographer Frank Wimmer from Studio C for lifestyle posters. As of the latest available information, NAKED Optics remains a privately held, independent company headquartered in Austria, with no public listing or known parent company.

• 2014

  First production order placed in summer; delivery arrived about two months later.

• 2013

  Founded by students in Austria after identifying inefficiencies in the ski goggles retail market.

• Launched The SHYFT, an individually 3D-printed sports eyewear model.

• Expanded into bicycle helmets with The RIDGE and The DRAFT.

• Introduced bio-based plastic (CO2RE®) in products like The Blade and The Nova.

Direct-to-consumer sports eyewear brand offering affordable, functional, and stylish products, bypassing traditional retail markups.

• The SHYFT

  Individually 3D-printed sports eyewear, made for your face. $99.22.

• The VOLT

  Configurable sports glasses, now available in even more colors for individual performance.

• The Blade

  Configurable sports glasses with wide field of vision, practical interchangeable lenses, and 50% bio-based plastic (CO2RE®). $79.37.

• The Zend

  Downhill goggles optimized for full-face helmets, magnetically interchangeable lenses, optional tear-offs. $59.52.

• The Nova

  Ski and snowboard goggles with cylindrical lens, super anti-fog coating, frameless design, extra-strong magnetic system, 65% bio-based plastic (CO2RE®). $89.29.

• The SOLAR

  Ski goggles, 6 colors, $89.29 USD.

• The TROOP EVO

  Ski goggles, 7 colors, $79.37 USD.

• The STORM

  Ski goggles, 7 colors, $89.29 USD.

• The TROOP Youth

  Ski goggles for youth, 5 colors, $64.49 USD.

• The RIDGE and The DRAFT

  Bicycle helmets for road and mountain bikes.

• The SHORE Boardshorts

  Boardshorts for beach, water, and summer adventures. $49.60.

• Fleece Jacket - Thermiq

  Multifunctional fleece jacket for cold ski days. $74.41.

• Poster - NAKED Lifestyle Picture

  High-quality printed poster in A2 size (420 x 594 mm), 170 g art printing box, 4 unique motifs featuring Stevie Schneider. $14.88.

• NAKED Lifestyle Poster Series

1. 1Sports Glasses & Snow Goggles Online Storenakedoptics.net
2. 2About us - NAKED Opticsnakedoptics.net
3. 3Ski goggles for clear vision | Stylish and comfortablenakedoptics.net
4. 4Poster | NAKED Lifestyle Imagenakedoptics.net
5. 5Wikidata entrywikidata.org