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Retailer / private label

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American online fashion retailer specializing in vintage-inspired women's clothing.

Last updated August 26, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Nasty Gal was founded by Sophia Amoruso in 2006 in California, starting as an eBay vintage clothing store and growing into an independent e-commerce brand. Known for bold, vintage-inspired women's fashion targeting young women. Filed for bankruptcy in 2017 and was acquired by Boohoo Group, now operating as a sub-brand.

Products and positioning

Mid-range fashion, vintage style

Product categories. Women's clothing · Shoes · Accessories

Recent events

  • Reported

    Nasty Gal announces Boxing Day sale discounts[1]

    Nasty Gal announced that it would offer discounts of up to 80% in its Boxing Day sale, with discounts of up to 70% available until December 23 and larger discounts planned from Christmas Eve.

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