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Naturalizer

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Naturalizer is an American footwear brand, established by Brown Shoe Company and now part of Caleres.

Last updated September 25, 2026

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Overview

Naturalizer is an American footwear brand established in 1927 by Brown Shoe Company. The brand is associated with women’s shoes and has long presented itself around the idea of footwear designed with women’s fit and comfort in mind. Its name and commercial identity refer to the footwear business, not to any unrelated namesake. Naturalizer’s core offering is women’s footwear, including styles such as shoes, boots, sandals, and sneakers. Its products span everyday and occasion-oriented designs. The brand also offers accessories such as handbags through its retail assortment. Its official website is naturalizer.com. Naturalizer is part of Caleres, Inc., the footwear company formerly known as Brown Shoe Company. Caleres is a publicly traded parent company; Naturalizer itself is a brand rather than a separately listed company. The brand remains active. The supplied evidence identifies it as a footwear brand, while precise details about its current geographic reach, headquarters, leadership, and recent business developments are not established by that evidence.

History

Naturalizer was established in 1927 by Brown Shoe Company as a footwear brand focused on women’s shoes. Its identity developed around making footwear for women, with fit and comfort forming part of the brand’s longstanding positioning. The available evidence identifies Naturalizer as a footwear brand but does not document specific early product launches, advertising campaigns, or individual founders. Brown Shoe Company later became Caleres, Inc. Naturalizer is part of the Caleres brand portfolio, rather than an independent company with a separate public listing. The parent’s corporate name changed from Brown Shoe Company to Caleres in 2015, preserving the continuity of the shoe business under a new corporate identity. Naturalizer’s own name and consumer-facing footwear business continued under the parent company. The brand’s principal commercial category remains women’s footwear, with products that include shoes, boots, sandals, and sneakers. Handbags are also included in its retail assortment. Naturalizer currently operates a branded website at naturalizer.com. The supplied material does not establish a detailed timeline of its retail expansion, leadership changes, or product-line introductions, so those events are not stated here.

  • 2015

    Parent company renamed Caleres

  • 1927

    Naturalizer established

Products and positioning

Women's footwear brand associated with fit, comfort, and everyday wear.

  • Women's footwear

    The brand's core category, including shoes, boots, sandals, and sneakers.

  • Handbags

    An accessory category included in the brand's retail assortment.

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