Nature's Own

Nature's Own is an Australian vitamin and natural-health brand whose history began with founder Vaughan Bullivant's health-food businesses in Queensland. The brand's official account traces its origins to Bullivant's early interest in natural health and his opening of a health-food store in Redcliffe, Brisbane, in 1971. In 1975, the product range was renamed Nature's Own. The brand sells vitamins and supplements across categories that include B vitamins, magnesium, vitamin C, vitamin D, zinc, fish oil and omega-3, iron, and products for sleep, energy, immunity, and cognitive support. Examples presented on its website include Super B Complex, Magnesium Glycinate, Complete Sleep Advanced, Ashwagandha+, Saffron+, High Strength Echinacea, and several Sleep+ products. Product formats shown include tablets, capsules, liquid capsules, and effervescent products. The website describes its approach as drawing inspiration from nature and using science to formulate products, and states that the brand has 50 years of naturopathic expertise. The official history describes expansion from Queensland into New South Wales, nationwide distribution through health-food stores, and later expansion into Western Australia and Tasmania. It says the Queensland headquarters moved to Virginia, Brisbane, in 1993, where the brand's head office and manufacturing centre were still based at the time the story was published. The supplied material identifies the brand as Australian but does not establish its current legal owner, parent company, or listed status.

Nature's Own traces its origins to Vaughan Bullivant's involvement in natural health and health-food retail in Queensland, Australia. The brand's official story recounts that in 1967 Bullivant was involved in a waterskiing accident and later believed his daily vitamins had played a part in his recovery. It also says that a positive change in diet helped him recover from asthma, inspiring him to enter the health-food industry. These accounts describe the founder's motivation as presented by the company. In 1971, Bullivant opened his first health-food store in Redcliffe, Brisbane. He opened a second store in Kippa-Ring in 1973 and a third in Southport, on the Gold Coast, in 1974. The company dates the birth of the Nature's Own brand to 1975, when Bullivant changed the product range's label and name. This distinction matters: the retail business began before the Nature's Own brand name was adopted. The official timeline records expansion into New South Wales in 1980, followed in 1981 by the launch of Nature's Own into health-food stores around Australia. It describes a fire at the Redcliffe warehouse in 1985 as a setback. The company's natural-health-products business expanded into Western Australia in 1987 and Tasmania in 1990. In 1993, the Queensland headquarters moved to premises in Virginia, Brisbane. The official story identifies that location as the site of Nature's Own's head office and manufacturing centre at the time the story was published. The supplied sources do not provide a full subsequent corporate chronology or identify the current owner or parent company. Today, the supplied official website presents Nature's Own as an Australian vitamin and supplement brand. Its range includes products for areas such as energy, sleep, mood, immunity, and cognitive support, as well as individual vitamins and minerals. The brand describes its philosophy as combining inspiration from nature with scientific formulation and refers to 50 years of naturopathic expertise. Its product pages show a broad range of formats and ingredients, but the available evidence does not establish manufacturing details for individual products, sales figures, or markets beyond Australia.

• 1993

  Headquarters moves to Virginia, Brisbane

• 1990

  Expansion into Tasmania

• 1987

  Expansion into Western Australia

• 1985

  Redcliffe warehouse fire

• 1981

  Australian health-food-store distribution

• 1980

  Expansion into New South Wales

• 1975

  Nature's Own brand is established

• 1974

  Third store opens in Southport

• 1973

  Second store opens in Kippa-Ring

• 1971

  First health-food store opens

• 1967

  Founder’s accident and recovery

An Australian vitamin and natural-health brand that presents its products as inspired by nature and formulated with science, with a focus on everyday balance and wellbeing.

• Nature's Own Super B Complex

  A B-vitamin product described on the homepage as containing all the B vitamins.

• Nature's Own Magnesium Glycinate 1150mg

  A magnesium glycinate product; the homepage says it reduces muscle cramps and muscle tiredness when dietary intake is inadequate.

• Nature's Own Complete Sleep Advanced

  A sleep product that the homepage says is traditionally used in Chinese medicine to reduce the time it takes to fall asleep and relieve restless sleep.

• Nature's Own Ashwagandha+

  A product formulated with KSM-66 and described as helping relieve symptoms of mild anxiety.

• Nature's Own Saffron+

  A product featuring Affron saffron extract, described as supporting healthy mood balance.

• Nature's Own High Strength Echinacea

  A product listed as relieving symptoms of mild upper respiratory tract infections and reducing common cold symptoms.

• Nature's Own Sleep+ range

  Products listed include Sleep+ Ashwagandha, Sleep+ Magnesium, and Sleep+ Valerian.

• 2022.03.08

  Reported2022.03.07

  Nature’s Own partners with Greening Australia[5]Nature’s Own 与 Greening Australia 建立合作关系mumbrella.com.au

  Sanofi’s Nature’s Own established a partnership with Greening Australia, which it showcased through a new multi-channel campaign.

Read more

1. 1Nature’s Ownnaturesown.com.au
2. 2Products – Nature’s Ownnaturesown.com.au
3. 3Our mission and story – Nature’s Ownnaturesown.com.au
4. 4Nature’s Own – Energynaturesown.com.au
5. 5Nature’s Own 与 Greening Australia 建立合作关系mumbrella.com.au