Nature's Way

Nature's Way is an Australian vitamins and supplements brand that describes itself as proudly 100% Australian and family owned, having started in 1972 with the mission to make better health a habit for everyone. It provides Australians with trusted vitamins and supplements for the whole family, covering areas such as hair, skin and nails, kids' health, gut health, immune support, metabolism and energy, brain health, weight loss, and bones and joints. The brand states it introduced Australia's first mega-packs, launched the Kids Smart range in 2004, and helped popularise vitamin gummies in Australia in 2011.

Nature's Way states that it started in 1972 with one mission: to make better health a habit for everyone, and describes itself as proudly 100% Australian and family owned. For more than 50 years it has been supporting the wellbeing of Australian families with simple, trusted, everyday health solutions. The brand says innovation has always been a core part of who it is: it introduced Australia's first mega-packs to bring better value to families and changed the way Australians take vitamins by championing new, fun and yummy formats. In 2004 it launched Kids Smart, a fuss-free, parent-approved range, and in 2011 it helped popularise vitamin gummies in Australia. Its Adult Vita Gummies continue to lead the way.

Proactive, accessible everyday wellbeing for Australian families; simple, trusted health solutions.

• Kids Smart

  A fuss-free, parent-approved range launched in 2004 to make supporting children's health easier.

• Adult Vita Gummies

  Adult vitamin gummies that continue to lead the way, proving wellness can be simple, tasty and fun.

• Beauty range

  Beauty products including collagen tablets and hair, skin and nails gummies.

• 2020

  TGA issues infringement notices to PharmaCare over medicine advertising

  Australia's Therapeutic Goods Administration issued PharmaCare Laboratories 13 infringement notices totaling $164,520 over alleged advertising-law breaches involving two listed complementary medicines. The allegations concerned omission of milk products from ingredient warnings; the TGA reported three allergic reactions in children, including two severe anaphylactic reactions requiring medical intervention.

  Source

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• 2020.12.23

  Reported2021.02.02

  Nature’s Way completes acquisition of Baze[6]Nature’s Way完成对Baze的收购nutraingredients.com

  Nature’s Way completed its acquisition of Baze, which offers an at-home blood test and a monthly vitamin subscription program. The transaction terms were not disclosed.

• 2020.10.19

  Reported2020.10.19

  Nature’s Way launches KiDS product line[7]Nature’s Way 推出 KiDS 产品线prnewswire.com

  Nature’s Way announced the launch of its KiDS product line, comprising five products for children's multivitamin and immune support, bone and muscle support, calm mood support, healthy eye function, and occasional acid indigestion.

• Unconfirmed

  TGA issues infringement notices to PharmaCare over medicine advertising[5]TGA issues infringement notices to PharmaCare over medicine advertisingmiragenews.com

  Australia's Therapeutic Goods Administration issued PharmaCare Laboratories 13 infringement notices totaling $164,520 over alleged advertising-law breaches involving two listed complementary medicines. The allegations concerned omission of milk products from ingredient warnings; the TGA reported three allergic reactions in children, including two severe anaphylactic reactions requiring medical intervention.

Read more

1. 1Nature's Way | Australian Vitamins & Supplementsnaturesway.com.au
2. 2About Us | Nature’s Way Australianaturesway.com.au
3. 3Vitamins & Supplements by Ingredient | Nature's Waynaturesway.com.au
4. 4Our Brands | Beauty | Nature's Waynaturesway.com.au
5. 5TGA issues infringement notices to PharmaCare over medicine advertisingmiragenews.com
6. 6Nature’s Way完成对Baze的收购nutraingredients.com
7. 7Nature’s Way 推出 KiDS 产品线prnewswire.com