Skip to content

Neckarsulm is a city in northern Baden-Württemberg, Germany, located near the confluence of the Neckar and Sulm rivers.

Last updated August 25, 2026

AI crawler reads

2requests

1companies
  • Anthropic2
Profile
2
Controversies
0
JSON · MD
0
First read
Nov 4, 2026
Latest read
Nov 4, 2026

From this site's server log

Overview

Neckarsulm is a city in the Heilbronn district of northern Baden-Württemberg, Germany. It lies on the eastern side of the Neckar River valley, close to the city of Heilbronn, and takes its name from the meeting of the Neckar and Sulm rivers. The municipality comprises the central city and the districts of Amorbach, Dahenfeld, and Obereisesheim. Its population was approximately 26,800 in 2016. The settlement has a long archaeological and documentary history. Evidence of human activity in the wider area reaches back to the Neolithic period, while a Late Bronze Age burial ground discovered at Trendpark-Süd indicates occupation around 1100 BC. Graves near the former medieval city wall point to a Frankish settlement dating from the seventh century. The locality was recorded as Sulmana or Sulmgau in a donation deed to Lorsch Abbey in 771, and the name Neckarsulm came into use during the sixteenth century. The town received city rights around 1300 and marked the 1,250th anniversary of its first documentary mention in 2021. Neckarsulm developed from a historic wine-growing and manufacturing town into an important corporate and industrial location. Viticulture remains part of its identity, particularly through the Weingärtnergenossenschaft Neckarsulm-Gundelsheim, described in reference material as Germany's oldest winegrowers' cooperative. Trollinger and Lemberger are among the principal grape varieties associated with the surrounding region. The municipality has also promoted renewable-energy projects and presents itself as a location combining historic urban heritage with modern economic activity. The city's strongest industrial association is with NSU, the former automobile and motorcycle manufacturer whose name derives from Neckarsulm. NSU was absorbed by Volkswagen in 1969 and combined with Auto Union, a process that contributed to the creation of Audi. The former NSU works became one of Audi's two principal German assembly locations and produces larger, premium vehicles. Audi Sport GmbH is also based in the city, with responsibilities including high-performance vehicle production and motorsport activities. This industrial legacy is preserved by the German Two-Wheeler and NSU Museum, housed in the former Teutonic Order Castle and dedicated to German two-wheeled vehicles, motorcycles, and related engineering history. Neckarsulm is also the headquarters of the Schwarz Group, the retail group behind Lidl and Kaufland. Other companies associated with the city include Bechtle, Fujitsu TDS, and Rheinmetall Automotive. These employers have helped make Neckarsulm an economically significant municipality in the Heilbronn region, despite its relatively modest population. Cultural and historical landmarks include the Stadtmuseum Neckarsulm, housed in a building dating to 1545; surviving sections of the medieval city wall; the Neckarsulm TDS Office Tower; and the Obereisesheim transmitter. The city's civic administration has been led by a succession of mayors and lord mayors, with Steffen Hertwig serving since 2016. Because the requested subject is a municipality rather than a commercial brand, conventional brand attributes such as consumer products, brand campaigns, and corporate ownership do not directly apply.

History

Archaeological discoveries indicate that the Neckarsulm area was inhabited or used by humans from at least the Neolithic period. A Late Bronze Age burial site found at Trendpark-Süd contained metal and ceramic material dating to approximately 1100 BC. Additional graves south of the old city wall indicate a Frankish settlement in the seventh century. The settlement's earliest documentary reference dates to 771, when it appeared as Sulmana in a donation record connected with Lorsch Abbey. The area was also associated with the name Sulmgau. During the medieval period, the town developed near the confluence of the Neckar and Sulm and received city status around 1300. By the sixteenth century, the name Neckarsulm had become established. Wine-growing became an important part of the local economy and civic identity. The cooperative serving Neckarsulm and Gundelsheim is identified in reference material as Germany's oldest winegrowers' collective. Regional production has traditionally included Trollinger and Lemberger. The town later gained a major industrial identity through NSU, a manufacturer of motorcycles and automobiles. NSU's name was derived from Neckarsulm, and the company became a predecessor of the modern Audi organization after Volkswagen acquired it in 1969 and merged it with Auto Union. The former NSU factory remains central to Neckarsulm's industrial profile. It became an Audi production site for larger and more expensive models and is also associated with Audi Sport GmbH. The city subsequently developed a broader corporate base. The Schwarz Group, whose principal retail companies are Lidl and Kaufland, established its headquarters in Neckarsulm. Bechtle, Fujitsu TDS, and Rheinmetall Automotive are among other companies linked to the municipality. Modern Neckarsulm combines manufacturing, corporate services, viticulture, tourism, and municipal sustainability initiatives. Renewable-energy projects are part of its contemporary profile. Historic assets include the remnants of the medieval wall, the former Teutonic Order Castle, and the Stadtmuseum in a sixteenth-century building. The German Two-Wheeler and NSU Museum documents the engineering and manufacturing history that shaped the city's international industrial associations. Neckarsulm celebrated 1,250 years since its first documentary mention in 2021.

  • 2021

    1,250th anniversary

    [1]

    The city commemorated 1,250 years since its first known documentary reference.

  • 1969

    NSU acquired and combined with Auto Union

    [1]

    Volkswagen took over NSU and combined it with Auto Union, contributing to the formation of Audi.

  • 1500

    Neckarsulm name established

    [1]

    The locality came to be known by the name Neckarsulm during the sixteenth century.

  • First documentary mention

    [1]

    The settlement appears as Sulmana in a donation document associated with Lorsch Abbey.

  • City status

    [1]

    Neckarsulm is believed to have received city rights around this period.

Products and positioning

A historic German municipality positioned as a regional industrial, corporate, wine-growing, and cultural center, with particular associations with the Schwarz Group, Audi's Neckarsulm production site, NSU heritage, and renewable-energy initiatives.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/neckarsulm · Editorial policy · How profiles are compiled