Nepia
Nepia is a brand that aims to be kind to both people and the planet, offering household paper products and more.
Last updated September 2, 2026
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Overview
Nepia is a brand under the Oji Group, focusing on products that support daily life and the environment. The brand emphasizes 'environmental value' and 'life/sensory value' in its product development, with a mission of 'comfortable for people and the earth.' Nepia offers a range of household products including tissues, toilet rolls, kitchen towels, hand towels, face towels, skincare, wet tissues, wet toilet paper, masks, and more. The brand also engages in environmental initiatives such as using FSC-certified paper since 2011.
History
Nepia is a brand under the Oji Group, which has been cultivating forests since its founding. The brand aims to contribute to the environment through the 'power of forests' and has been using FSC-certified paper since 2011, leading the industry. Nepia's product lineup includes tissues, toilet rolls, kitchen towels, and other household paper products, as well as skincare and wet wipes. The brand also engages in activities such as sponsoring sports teams and releasing TV commercials.
Products and positioning
Product categories. ティシュ · トイレットロール · キッチンタオル · ハンドタオル · フェイスタオル · スキンケア · ウエットティシュ · ウエットトイレットペーパー · マスク
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