NewGin
NewGin is a privately owned Japanese manufacturer and operator of pachinko and pachislot businesses.
Last updated August 26, 2026
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Overview
NewGin Co. Ltd. is a Japanese gaming and entertainment company best known for manufacturing pachinko and pachislot machines. The company is headquartered in Nagoya and operates within Japan's pachinko industry, supplying machines to pachinko parlors while also developing and managing some of its own locations. Its corporate slogan is “Serious Play,” translated from the Japanese phrase “Asobi ni Majime,” which expresses an emphasis on treating amusement seriously through dedicated product and business development. The business traces its origins to October 1949, when it was established as Marushin Bussan. It was reorganized as Marushin Bussan KK in 1958 and subsequently incorporated under the NewGin name in May 1968. For much of its early history, the company concentrated on manufacturing machines for existing pachinko-parlor operators rather than directly operating venues. That approach changed in August 1986, when NewGin opened its first company-owned parlor in Fukuoka. The company later expanded its involvement in the operating side of the sector through pachinko and pachislot locations across Japan. NewGin's development included a gradual build-out of manufacturing, research, sales, facility-management, and subsidiary capabilities. It completed a headquarters building in Nagoya in 1988 and established Aikoh in 1990. A manufacturing facility in Kuwana, Mie Prefecture, was completed in 1991, followed by the creation of the Shinsei subsidiary and a Shinsei manufacturing plant in Nannō in 1995. Research and development capabilities were added at the Nagoya headquarters in 1996, with merchandise development and facility-management functions established in the following two years. The company also formalized its commercial and administrative infrastructure. NewGin Hanbai was established in 1999 as a marketing arm. In 2000, administrative functions were consolidated into a general business management department, while new Tokyo development and management facilities were established. GB Advance, later known as NewGin Advance, was formed in 2001. Further organizational additions included SP development and public-relations planning departments in 2003, a Tokyo facility near Ueno Station in 2005, the Shinko subsidiary in 2006, and additional Tokyo and Shinsei facilities between 2009 and 2010. NewGin has also used licensed entertainment properties in its machine development. In January 2011, it announced a pachinko title based on the anime series Future Boy Conan. The title, Future Boy Conan: Love and Courage and Adventure, illustrates the company's strategy of combining pachinko-machine formats with recognizable popular-culture franchises. Available reference material does not provide reliable information on current revenue, employee numbers, ownership details beyond its private status, or a current corporate website. NewGin is therefore best characterized as a Japan-focused pachinko and pachislot manufacturer with related venue operations and a long-established network of development, manufacturing, marketing, and management units.
History
NewGin's corporate history begins in October 1949, when the business was founded as Marushin Bussan. It was reorganized in 1958 as Marushin Bussan KK, marking an early formalization of the company before its later adoption of the NewGin identity. In May 1968, the company was reorganized and incorporated under the name NewGin. The business developed within Japan's pachinko industry, initially manufacturing machines for established pachinko parlors rather than operating venues itself. A significant change occurred in August 1986, when NewGin opened its first company-owned pachinko parlor in Fukuoka. This move expanded the company from equipment manufacturing into direct participation in the operation of pachinko and pachislot locations. The company subsequently opened additional locations in Japan, creating a business model that combined machine production with venue operations. NewGin strengthened its physical and organizational base during the late 1980s and 1990s. Its headquarters building in Nagoya was completed in July 1988. Aikoh was established as a subsidiary in June 1990, and a new manufacturing facility was completed in Kuwana, Mie Prefecture, in November 1991. In 1995, NewGin established the Shinsei subsidiary and opened a related manufacturing plant in Nannō. These facilities supported the company's continuing manufacturing activities and broader operating structure. The company expanded its internal capabilities in the second half of the 1990s. A research and development facility opened at the Nagoya headquarters in 1996. A merchandise development department followed in 1997, and a facility-management department was established in 1998. NewGin Hanbai was created in 1999 as the company's marketing arm, giving the business a dedicated commercial organization for its products and related activities. In 2000, NewGin consolidated facility management, general affairs, and accounting into a general business management department. It also established new Tokyo development and management departments and completed a Tokyo building for those functions. The company formed GB Advance in 2001; this subsidiary was later known as NewGin Advance. As the organization continued to grow, SP development and public-relations planning departments were created in 2003. NewGin continued investing in its Tokyo and manufacturing infrastructure during the 2000s. A building near Ueno Station was completed in 2005 for the NewGin marketing department, NewGin Hanbai's headquarters, and Ueno offices of NewGin Advance. The Shinko subsidiary was opened in 2006. A second Tokyo building was completed in 2009, followed by a new Shinsei office at Nannō in 2010. In January 2011, NewGin announced Future Boy Conan: Love and Courage and Adventure, a pachinko game using the Future Boy Conan anime property. The announcement demonstrates the company's use of licensed entertainment content in machine development. The available reference material does not document later corporate events, current leadership, financial results, or ownership changes. NewGin is described as a privately owned Japanese company and remains associated with pachinko and pachislot manufacturing and operations.
- 2011
Future Boy Conan pachinko title announced
[1]NewGin announced a pachinko game based on Future Boy Conan, titled Future Boy Conan: Love and Courage and Adventure.
- 2001
GB Advance established
[1]The company established GB Advance, later known as NewGin Advance.
- 1999
NewGin Hanbai established
[1]NewGin created NewGin Hanbai as its marketing organization.
- 1996
Research and development facility opened
[1]A research and development facility was opened within the Nagoya headquarters.
- 1995
Shinsei established
[1]NewGin established Shinsei and opened a related manufacturing plant in Nannō.
- 1991
Kuwana manufacturing facility completed
[1]A new manufacturing facility was completed in Kuwana, Mie Prefecture, in November.
- 1990
Aikoh subsidiary established
[1]The company established the Aikoh subsidiary.
- 1988
Nagoya headquarters completed
[1]NewGin completed its headquarters building in Nagoya in July.
- 1986
First company-owned pachinko parlor
[1]NewGin opened its first company-owned pachinko parlor in Fukuoka in August, expanding beyond equipment manufacturing.
- 1968
NewGin incorporation
[1]The company was reorganized and incorporated under the NewGin name in May 1968.
Products and positioning
A Japan-focused pachinko and pachislot manufacturer and entertainment operator combining machine production, licensed-content development, and company-owned venue operations under the “Serious Play” slogan.
Pachinko equipment
Pachinko machines
Pachinko machines are NewGin's core product category. The company historically manufactured machines for existing Japanese pachinko parlors and later used its own development and marketing organization to support the broader pachinko business. Its machine portfolio has included titles built around licensed entertainment properties.
Pachislot equipment
Pachislot machines
NewGin also manufactures pachislot machines for the Japanese amusement-gaming market. The available reference material identifies pachislot production as part of the company's principal business, but does not provide a complete catalog of models, product generations, or current availability.
Licensed pachinko title · 2011
Future Boy Conan: Love and Courage and Adventure
Announced in January 2011, this pachinko game was based on the Future Boy Conan anime television series. The title represents NewGin's use of established popular-culture intellectual property in machine development and marketing.
Brand decisions
2011
Future Boy Conan licensed pachinko projectProduct launchBackground
NewGin developed a pachinko title using the established Future Boy Conan anime property.
Action taken
In January 2011, the company announced Future Boy Conan: Love and Courage and Adventure.
Aftermath
The announcement added a licensed anime property to NewGin's documented pachinko product portfolio. Further commercial results are not available in the reference material.
1986
Expansion into company-owned pachinko parlorsStrategyBackground
Before 1986, NewGin's machines were manufactured for existing pachinko-parlor operators. The company then moved into direct venue operation.
Action taken
NewGin opened its first company-owned pachinko parlor in Fukuoka in August 1986 and subsequently opened additional locations in Japan.
Aftermath
The move broadened NewGin's role from equipment supplier to a participant in pachinko and pachislot venue operations.
Sources1 sources
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