Nexian

Nexian was an Indonesian mobile-phone company and consumer electronics brand founded in 2006 by Martono Jayakusuma. It emerged during a period when Indonesia's mobile-phone market was expanding rapidly and demand was growing for inexpensive handsets adapted to local usage patterns. The company positioned itself as a local alternative to international handset manufacturers, emphasizing accessible pricing, feature-rich entry-level devices, and compatibility with Indonesia's multiple mobile networks. The brand became particularly associated with QWERTY mobile phones, an important product format during the period when mobile messaging and social networking were major drivers of handset demand. Nexian also sold dual-SIM GSM phones, CDMA devices, hybrid handsets, and smartphones. Its products commonly targeted budget-conscious consumers and often included locally relevant features such as support for multiple operator subscriptions, social-networking applications, and, on selected models, television functionality. Nexian reached an early manufacturing milestone by becoming the first local brand reported to produce 100,000 mobile phones domestically within six months. The company later achieved substantial visibility in Indonesia's handset market. Reference material describes Nexian as holding approximately 5 percent of the Indonesian mobile-phone market, making it the country's fourth-largest handset brand at that time. Its distribution and product launches also involved partnerships with major Indonesian operators, including Telkomsel, XL Axiata, and Indosat. Certain CDMA products were developed for operator services such as Telkom's Flexi network. The portfolio expanded from conventional GSM and CDMA feature phones into Android smartphones and a tablet. The Journey line, introduced in connection with the 2011 Indonesia Cellular Show, included single-SIM, single-GSM, and dual-GSM Android models. Nexian also launched the A7500 Genius Android tablet. At the lower end of the portfolio, its products included candybar phones and QWERTY dual-SIM handsets. The NX-271D Hybrid, launched in October 2010, supported two GSM cards and one CDMA card, allowing three cards to remain on standby through its Triple On configuration. Nexian received a series of Indonesian industry and marketing awards around 2009–2011, including recognition for local-brand appeal, QWERTY products, entry-level devices, innovation, customer satisfaction, and social-media performance. Its G-965 Champion also appeared among the ten most-searched gadgets in Yahoo! Search Trends in Indonesia in 2011, according to the cited reference material. The company was acquired by India's Spice Group in 2011. The available material does not establish the brand's subsequent operating status, ownership structure, or whether it continued as an active handset business after the acquisition.

Nexian was established in Indonesia in 2006 by Martono Jayakusuma as a local mobile-phone company. Its development coincided with the rapid growth of Indonesian cellular communications and the popularity of inexpensive handsets designed around messaging, operator choice, and social connectivity. Rather than competing primarily through premium hardware, Nexian concentrated on products intended for broad consumer access. The company became identified with QWERTY handsets, which were commercially relevant during the period when text messaging, mobile chat, and social-network services strongly influenced handset purchases. Nexian's GSM range included dual-SIM models and devices offering applications such as eBuddy and Facebook. Its phones were marketed through relationships with Indonesia's principal operators, including Telkomsel, XL Axiata, and Indosat. The company also produced CDMA devices, including models associated with Telkom's Flexi service, allowing it to address both major network technologies used in Indonesia at the time. A notable early achievement was Nexian's reported production of 100,000 locally made mobile phones within six months, described in the reference material as a first for an Indonesian local brand. The company subsequently reached approximately 5 percent market share and was described as the fourth-largest mobile-phone brand in Indonesia. Product development covered traditional candybar phones, QWERTY devices, dual-SIM models, and specialized products. The NX-T911, for example, included a television antenna, while the NX-271D Hybrid supported two GSM subscriptions and one CDMA subscription simultaneously, a configuration promoted as Triple On. Nexian expanded into Android during 2011. The Journey NX-A890, NX-A891 Ultra Journey, and NX-A892 Cosmic Journey were introduced at the Indonesia Cellular Show. They represented different configurations, including single-SIM, single-GSM, and dual-GSM variants. The company also introduced the A7500 Genius Android tablet. These products show Nexian's transition from a feature-phone specialist toward smartphones and connected devices while retaining its budget-market orientation. The brand received multiple awards and industry recognitions between 2009 and 2011. The cited list includes awards for local-brand preference, QWERTY design, entry-level value, innovation, marketing, customer satisfaction, music concepts, and social-media performance. The G-965 Champion was also reported as one of Indonesia's ten most-searched gadgets in Yahoo! Search Trends for 2011. In 2011, Nexian was acquired by Spice Group. The supplied sources do not provide enough information to determine the precise transaction terms, the post-acquisition management structure, or the later commercial status of the Nexian brand.

• 2011

  Nexian expands into Android devices

  [1]Nexianen.wikipedia.org

  The company introduced Journey Android smartphones and the A7500 Genius Android tablet.

• 2011

  Spice Group acquires Nexian

  [1]Nexianen.wikipedia.org

  Nexian became part of India's Spice Group.

• 2010

  NX-271D Hybrid launches

  [1]Nexianen.wikipedia.org

  Nexian introduced a hybrid handset supporting two GSM cards and one CDMA card in standby.

• 2006

  Nexian is founded in Indonesia

  [1]Nexianen.wikipedia.org

  Martono Jayakusuma established Nexian as an Indonesian mobile-phone company.

• Nexian reaches a reported 100,000 locally produced phones in six months

  [1]Nexianen.wikipedia.org

  The brand was described as the first Indonesian local handset brand to achieve this production volume within six months.

An Indonesian local mobile-phone brand focused on affordable, feature-rich handsets for mass-market consumers, with particular emphasis on QWERTY keyboards, multiple SIM cards, operator compatibility, and early low-cost Android devices.

• Android smartphone · 2011

  Journey NX-A890 Android A890

  The NX-A890 Journey was Nexian's first Android smartphone. It used a single SIM card slot and was introduced at the Indonesia Cellular Show in 2011 as part of the brand's move from feature phones into Android devices.

• Android smartphone · 2011

  Journey NX-A891 Ultra Journey

  The NX-A891 Ultra Journey was a single-GSM Android smartphone in Nexian's 2011 Journey range. It was presented at the Indonesia Cellular Show alongside other Journey models.

• Dual-GSM Android smartphone · 2011

  Journey NX-A892 Cosmic Journey

  The NX-A892 Cosmic Journey was a dual-GSM Android smartphone designed for users who wanted to operate two GSM subscriptions. It formed part of Nexian's Journey launch at the 2011 Indonesia Cellular Show.

• Android tablet · 2011

  Journey NX-A7500 Genius

  The A7500 Genius was Nexian's Android tablet offering. It was introduced during the same broader 2011 product expansion that brought the Journey smartphones to market.

• Touchscreen smartphone · 2011

  G-965 Champion

  The G-965 Champion was a touchscreen smartphone with a 3.5-inch HVGA capacitive display, EDGE connectivity, and Wi-Fi. Its cited launch price was below Rp800,000, placing it in Nexian's affordable smartphone segment.

• Hybrid GSM/CDMA handset · 2010

  NX-271D Hybrid

  The NX-271D Hybrid was a multi-network handset supporting two GSM cards and one CDMA card. Its Triple On configuration allowed all three subscriptions to remain on standby, addressing Indonesia's fragmented operator environment.

• GSM mobile phone

  NX-T911

  The NX-T911 was a Nexian GSM smartphone or feature-rich handset distinguished in the cited material by a built-in television antenna. It illustrates the brand's use of locally attractive entertainment features in budget devices.

• CDMA smartphone

  NX-C900

  The NX-C900 was one of Nexian's CDMA smartphones. Nexian's CDMA range generally shared the brand's focus on affordable connectivity and, in some models, QWERTY input.

• 2011

  Expansion into Android smartphones and tabletsProduct launch

  Background

  Nexian had built its presence through budget GSM, CDMA, dual-SIM, and QWERTY products and began extending its portfolio into newer smart devices.

  Action taken

  The company launched the Journey NX-A890, NX-A891, and NX-A892 Android smartphones and the A7500 Genius Android tablet.

  Aftermath

  The launches broadened Nexian's product range, but the available sources do not establish their commercial performance.

  Source

• 2011

  Acquisition by Spice GroupM&A

  Background

  Nexian had become a significant local Indonesian handset brand, with reported market share of about 5 percent.

  Action taken

  Spice Group acquired Nexian.

  Aftermath

  The acquisition transferred Nexian into the Spice Group, while the supplied sources do not describe the subsequent operating model or brand strategy.

  Source

• 2010

  Launch of the NX-271D Triple On hybrid handsetProduct launch

  Background

  Indonesia's mobile market included multiple GSM and CDMA operators, creating demand for handsets that could accommodate more than one subscription.

  Action taken

  Nexian introduced the NX-271D Hybrid with two GSM slots and one CDMA slot, with the three cards available on standby.

  Aftermath

  The product expanded Nexian's multi-network proposition, although the supplied material does not provide sales results or later continuation data.

  Source

1. 1Nexianen.wikipedia.org