Recent events
Recent events tied to this brand in public sources.
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2021
America250 partners with the NFL for awards program
America250 partnered with the NFL on the multiyear America250 Awards program, which recognizes Americans who exemplify qualities associated with the American spirit.
2021
NFL and Twitter announce multi-year partnership extension
The NFL and Twitter announced a multi-year partnership that will bring expanded engagement and exclusive content to Twitter Spaces, including weekly highlights and fan engagement features.
2021
Officer files lawsuit against NFL over campaign materials
Indianapolis police officer De’Joure Mercer filed a federal lawsuit against the NFL, alleging that video and tweets published by the league implied he committed occupational misconduct and criminal acts in connection with the shooting death of Dreasjon Reed.
2021
NFL pledges to halt race-norming and review Black claims
The NFL pledged to halt the use of race-norming in its brain injury claims settlement and to review Black players' past scores for potential race bias. The article reports that the practice made it harder for Black retirees to qualify for awards.
2021
NFL and Clubhouse team up for 2021 draft week programming
The National Football League and Clubhouse announced a partnership for draft-week programming on Clubhouse, including NFL-hosted rooms starting April 26, 2021.
2021
NFL announces sports betting partnerships with Caesars, DraftKings and FanDuel
The NFL announced deals with Caesars Entertainment, DraftKings and FanDuel to make them official sports betting partners, including rights to use NFL trademarks and official league data and to integrate betting content into league media properties.
2021
Amazon Prime Video secures exclusive Thursday night NFL rights
The NFL struck a media-rights deal under which Amazon Prime Video gets exclusive rights to Thursday night games. The 11-year deal begins in 2023.
2021
TikTok and NFL team up for Super Bowl LV pregame celebration
TikTok teamed up with the NFL for a Super Bowl LV pregame celebration.
2021
NFL, VERZUZ and Verizon announce Pro Bowl collaboration
The NFL and VERZUZ announced a first-of-its-kind collaboration for the “NFL Pro Bowl VERZUZ presented by Verizon,” featuring Pro Bowl players in career-highlight battles scheduled for January 26–29, 2021.
2020
Lowe’s partners with the Dallas Cowboys to donate Christmas trees
Lowe’s announced a partnership with the Dallas Cowboys and local nonprofit organizations to distribute more than 430 Christmas trees in Dallas as part of its nationwide tree donation effort.
2020
Postmates announces meal-giving partnership with the NFL
Postmates announced a partnership with the NFL to provide meals to people in need across 30 cities during the 2020–21 season, alongside local Thanksgiving meal-giving activities with other partners.
2020
Tennessee Titans fined for COVID-19 protocol violations
The Tennessee Titans were fined $350,000 for COVID-19 protocol violations involving mask-wearing and insufficient communication about workouts outside the team's facility.
2020
Raiders fined for COVID-19 protocol violation
The NFL fined the Las Vegas Raiders $50,000 for allowing an unauthorized team employee into the locker room after a game against New Orleans, according to a person familiar with the punishment.
2020
Seahawks fined for face-covering violations
The NFL fined the Seahawks $250,000 after head coach Pete Carroll and other coaches were reported to have violated face-covering rules.
2020
NFL partners with three organizations on voter engagement
The NFL partnered with Rock the Vote, RISE to Vote and I am a voter to support voter registration and civic engagement efforts by NFL players, personnel and fans.
2020
NFL responds to sexual harassment and verbal abuse allegations involving Washington team
The NFL addressed allegations that fifteen former employees of its Washington team had experienced sexual harassment and verbal abuse. The league called the reported matters serious and disturbing, and said Washington had engaged outside counsel to investigate; the NFL said it would meet with the attorneys after the investigation and take action based on the findings.
2020
Oakley introduces Mouth Shield for football helmets
Oakley introduced the Oakley Mouth Shield in collaboration with NFL doctors and engineers and the Players Association. The NFL said all 32 teams would test the shields; the stated goal was to help limit coronavirus spread while players were on the field.
2020
NFL fines and sanctions New England Patriots over sideline filming
The NFL fined the New England Patriots $1.1 million for inappropriately filming the Cincinnati Bengals’ sideline during a game last season, took away a third-round pick in the 2021 draft, and barred the team’s production crew from shooting games in the 2020 season.
2020
NFL penalizes the New England Patriots over unauthorized filming
The NFL fined the New England Patriots $1.1 million and required the team to forfeit its third-round pick in the 2021 NFL Draft after members of its TV team were seen recording from the Cincinnati Bengals' press box during a game the previous season.
2020
NFL pledges $250 million to combat systemic racism
The NFL pledged $250 million over 10 years to help combat systemic racism in the United States.