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niko and...

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Japanese fashion lifestyle brand offering clothing and goods with a concept of comfort, individuality, and mix-and-match.

Last updated August 26, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

niko and... is a fashion lifestyle brand under Japan's Adastria Group, founded in 2007. With a concept of comfort, individuality, and mix-and-match, it offers apparel, home goods, and lifestyle items, with stores across Japan and Asia.

Products and positioning

Mid-range fashion lifestyle brand

Product categories. Apparel · Accessories · Home goods · General merchandise

Recent events

  • Unconfirmed

    Niko And opens second mainland China store[1]

    Adastria opened a second store for its Niko And brand on the Chinese mainland.

Read more

Sources1 sources

  1. 1Niko And在中国大陆开设第二家门店yicaiglobal.com

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