NonStop Television
NonStop Television was a Scandinavian television company that packaged, distributed, and operated specialty channels for Nordic and nearby European markets.
Last updated August 25, 2026
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Overview
NonStop Television was a Scandinavian television company focused on the packaging and distribution of specialty television channels. Its principal commercial territory was the Nordic region, with selected services also reaching the Baltic countries and Benelux. Rather than being identified with one general-entertainment network, the company assembled a portfolio of thematic services spanning celebrity and entertainment programming, action films, music, premium cinema, high-definition television, and luxury-oriented lifestyle content. The company's first channel launched in September 2000. That service later became the Nordic version of E!, marking NonStop Television's entry into the regional specialty-channel market. The business subsequently handled a range of channels either through ownership, licensing, or distribution agreements. Its portfolio included Star! Scandinavia, an entertainment service whose branding was licensed from CTVglobemedia, formerly CHUM Limited; Showtime Scandinavia, an action-movie service using a name licensed from Showtime Networks but not sharing its programming; and the Nordic distribution of Mezzo, a French-language music channel associated with Lagardère Networks International. NonStop Television also developed or distributed movie and high-definition services. Silver was positioned as a quality-focused movie channel for Nordic audiences. Voom HD offered high-definition programming drawn from Voom's channel portfolio and was distributed in Nordic and Baltic markets. Luxe TV HD, a luxury-themed high-definition channel associated with Lagardère Networks International, was distributed by NonStop in the Nordic and Baltic regions. The portfolio also included TNT7, a Scandinavian version of TNT that had previously been known as TV7 in Sweden. The company was described as part of Turner Broadcasting System and is also identified as a company within Millennium Media Group. These affiliations indicate that NonStop Television operated within a broader international television and media structure, while concentrating on regional channel packaging and distribution. Available reference material does not establish a complete chronology of ownership changes, the precise date of its relationship with Turner, its headquarters, its current operating status, or the ultimate ownership of each service. Accordingly, the brand's later corporate history and present-day status remain insufficiently documented in this entry.
History
NonStop Television emerged as a Scandinavian specialty-channel company at a time when pay television and thematic programming were expanding across Northern Europe. Its first channel launched in September 2000 and later became a Nordic version of E!, establishing the company's initial focus on internationally recognizable entertainment programming adapted for regional distribution. After its launch, NonStop Television built a multi-channel portfolio covering several distinct genres. Star! Scandinavia served the entertainment and celebrity segment and used a brand licensed from CTVglobemedia, formerly CHUM Limited. Showtime Scandinavia focused on action films and licensed the Showtime name from Showtime Networks, although it did not share content with the United States-based Showtime channels. This distinction illustrates the company's role in regional channel licensing and packaging rather than simple replication of a single international network. The company also distributed Mezzo, a French-language music channel associated with Lagardère Networks International, in the Nordic region. Its owned or associated portfolio included Silver, a movie service positioned around quality cinema. NonStop expanded into high-definition programming through Voom HD, which assembled content from Voom's services for Nordic and Baltic audiences. It also distributed Luxe TV HD, a luxury-themed high-definition service associated with Lagardère Networks International, across Nordic and Baltic markets. In Sweden, the company was connected with TV7, which was later renamed TNT7 as a Scandinavian version of TNT. This gave the portfolio another general entertainment and branded-network component alongside the more specialized film, music, luxury, and high-definition services. Reference descriptions place NonStop Television within Turner Broadcasting System and identify it as part of Millennium Media Group. The available material does not provide enough information to establish when these corporate relationships began, whether they represented ownership, affiliation, or a later restructuring, or how the individual channels were transferred or discontinued. It also does not document a definitive closure date for NonStop Television. The company is therefore best described historically as a Scandinavian channel-packaging and distribution business whose documented portfolio centered on Nordic and nearby European markets.
- 2000
First channel launches
[1]NonStop Television launched its first channel in September. The service later became the Nordic version of E!.
Products and positioning
A regional specialty-television platform serving Nordic and adjacent European markets through a portfolio of licensed, distributed, and company-associated thematic channels.
Entertainment television channel
Star! Scandinavia
An entertainment channel serving the Nordic countries, Baltic countries, and Benelux. Its name was licensed from CTVglobemedia, formerly CHUM Limited, and much of its programming was drawn from channels associated with that company.
Action movie channel
Showtime Scandinavia
A Scandinavian action-film channel whose branding was licensed from Showtime Networks. Despite the shared name, the channel did not share programming with the Showtime channels operated by Showtime Networks.
Music television channel
Mezzo
A French-language music channel associated with Lagardère Networks International and distributed by NonStop Television in the Nordic region.
Movie channel
Silver
A movie channel aimed at Nordic audiences and positioned around quality cinema. Available references identify it as part of NonStop Television's channel portfolio but do not provide a detailed programming history.
High-definition television channel
Voom HD
A high-definition service assembled from programming originating across Voom's channels. NonStop Television distributed it in Nordic and Baltic markets.
Luxury and lifestyle television channel
Luxe TV HD
A high-definition luxury-themed channel associated with Lagardère Networks International. NonStop Television distributed the service in the Nordic and Baltic regions.
General entertainment television channel
TNT7
A Scandinavian version of TNT. The service had previously been known as TV7 in Sweden before adopting the TNT7 name.
Sources1 sources
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