Noorns

Noorns (also styled Noorns NuGen) is a digital health brand that sells DNA-personalized nutrigenomics reports and related consultations. Its core proposition is that a customer's raw DNA file — the kind exported by consumer genetics services such as 23andMe, MyHeritage or Ancestry — can be turned into clear, actionable nutrition, supplement and lifestyle guidance. Reports cover topics such as weight loss and metabolism, diet and methylation, macro- and micronutrients for longevity, male fertility, HPA-axis and methylation, and anxiety support, with individual report prices published on the site (for example, a Diet & Methylation Report at $57.00 and a Male Fertility report at $288.00). The brand also sells a practitioner-style one-on-one Nutrigenomics Consultation. What distinguishes Noorns from most consumer genetics products is its privacy architecture. According to the company, DNA analysis runs locally in the customer's web browser: raw DNA files are never uploaded, stored or shared, and there is no cloud storage or corporate access to the genetic data. The workflow is purchase a report, sign in (via magic link or the app.noorns.com account area), attach the raw DNA file, and generate the report on-device. Noorns describes its method as combining on-device analysis, prioritized gene scoring that weighs the clinical relevance of each variant, and personalized protocols with topic-specific recommendations. The company presents itself as a digital health company founded by Bailey Farstad, described as a physicist-turned-nutrigenomics practitioner whose own post-viral illness drew her into the field; after more than a decade of one-to-one counseling she built software to scale that depth of insight. The name is explained on the company's About page: "Noorns" nods to the Norse Norns who shape destiny, while "NuGen" stands for nutrigenomics. The brand is registered in the Netherlands (KVK # 94432619) and sells internationally through its website. Noorns explicitly frames its output as educational information rather than medical advice, advising customers to consult a qualified professional before making significant dietary, supplement or medication changes.

Noorns NuGen was founded by Bailey Farstad, a physicist-turned-nutrigenomics practitioner. According to the company's About page, her own post-viral illness led her into the field of nutrigenomics — the study of how genes interact with food, supplements and environment. After more than a decade of one-to-one counseling, she built software to scale the same depth of insight so that anyone with a raw DNA file could access evidence-based, personalized recommendations. The brand's name encodes its two ideas: "Noorns" nods to the Norse Norns, the figures of fate who shape destiny, and "NuGen" stands for nutrigenomics. Together they express the company's premise that a person can influence their health trajectory, starting with their genes. Noorns operates as a digital health company registered in the Netherlands (KVK # 94432619) and sells its reports and consultations internationally through noorns.com and the app.noorns.com account area. Its product line has grown around topic-specific reports — weight loss and metabolism, diet and methylation, macro- and micronutrients for longevity, male fertility, HPA-axis and methylation, and anxiety support — plus a practitioner-style one-on-one Nutrigenomics Consultation. The company's defining technical choice is on-device analysis: reports are generated in the customer's browser from a raw DNA file, with nothing uploaded, stored or shared, and no cloud storage or corporate access to the data. Noorns positions its output as educational information, not a substitute for medical advice.

• Noorns NuGen founded by Bailey Farstad, a physicist-turned-nutrigenomics practitioner, after more than a decade of one-to-one counseling.

• Company registered in the Netherlands under KVK # 94432619.

• Noorns launches browser-based, on-device nutrigenomics reports that never upload or store customer DNA data.

• Product line expands to topic-specific reports including DNA Weight Loss and Metabolism, Diet & Methylation, Diet & Longevity, Male Fertility, HPA-Axis & Methylation, and Anxiety Support, plus a Nutrigenomics Consultation.

Privacy-first, on-device nutrigenomics: DNA-personalized nutrition and lifestyle guidance that never uploads or stores the customer's genetic data.

• DNA Weight Loss and Metabolism

  Report priced at $57.00 on the Noorns shop.

• Diet & Methylation Report

  Report priced at $34.00 on the Noorns shop.

• Diet & Longevity: Macro + Micronutrients

  Report priced at $34.00 on the Noorns shop.

• Male Fertility

  Report priced at $288.00; focuses on sperm quality, motility and oxidative-stress balance, covering genes tied to spermatogenesis and antioxidant/methylation needs, and pairs with Female Fertility and Methylation & Diet.

• HPA-Axis & Methylation

  Report priced at $34.00 on the Noorns shop.

• Anxiety Support

  Report listed in the Noorns shop.

• Nutrigenomics Consultation

  Practitioner-style one-on-one deep dive priced at $346.00, including a 30-minute report review, triage and a prioritized action plan, with optional follow-up support.

1. 1DNA Personalized Nutrition Reports – Noorns NuGennoorns.com
2. 2About Noorns NuGennoorns.com
3. 3Male Fertility – Noorns NuGennoorns.com
4. 4Nutrigenomics Consultation – Noorns NuGennoorns.com
5. 5Noorns – Wikidatawikidata.org