Noosa

Noosa is a US yoghurt brand whose identity draws on Australian-style yoghurt and fruit combinations. The brand was established in 2009 by Koel Thomae, an Australian native, and Colorado dairy farmer Rob Graves. Its name is associated with Noosa, a coastal region in Queensland, Australia, and its product concept brought an Australian-inspired style of yoghurt to the US market. The brand’s best-known offering is thick, creamy yoghurt paired with fruit, including varieties with fruit on the bottom. Noosa’s range has included multiple yoghurt flavours and formats. Its products are sold in the United States through grocery and other food retailers. The supplied material does not substantiate a fuller list of current product lines or international markets. Noosa became part of Sovos Brands, a packaged-food company that also owned other food brands. The Campbell’s Company completed its acquisition of Sovos Brands in 2024, bringing Noosa into Campbell’s portfolio. Noosa continues to operate as a consumer-facing yoghurt brand. The sole evidence snippet supplied for this dossier is an unrelated web-hosting page, so the descriptive and corporate details here are not corroborated by that snippet.

Noosa was established in 2009 by Koel Thomae and Rob Graves. Thomae, who grew up in Australia, brought familiarity with Australian yoghurt traditions; Graves was a Colorado dairy farmer. Their product concept paired thick, creamy yoghurt with fruit, reflecting an Australian-inspired approach adapted for US consumers. The brand name references Noosa, a coastal area in Queensland, Australia. Noosa built its identity around fruit-topped yoghurt, including fruit-on-the-bottom varieties, and expanded its range across different flavours and product formats. Its primary market has been the United States, where its products are sold through food retailers. The available evidence does not provide a reliable, complete chronology of product launches, distribution expansions, or advertising campaigns, so specific dates for those developments are not included here. The brand later became part of Sovos Brands, a packaged-food company with a portfolio of consumer food brands. In 2023, The Campbell’s Company announced an agreement to acquire Sovos Brands; the acquisition was completed in 2024. Noosa consequently became part of Campbell’s portfolio while continuing to be marketed under its own brand name. The supplied evidence excerpt is an unrelated web-hosting listing and does not verify these historical details; they are included as established public background rather than as claims supported by that excerpt.

• 2024

  Sovos Brands acquisition is completed

• 2023

  Campbell’s announces Sovos Brands acquisition

• 2009

  Noosa is established

A premium, Australian-inspired yoghurt brand emphasizing thick, creamy yoghurt and fruit.

• Noosa yoghurt

  The brand’s core offering, known for thick, creamy yoghurt paired with fruit.

1. 1BitRelay // Web Hostingbitrelay.com
2. 2Noosa official websitenoosayogurt.com