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Normative is a carbon accounting platform that helps companies calculate, report, and reduce Scope 1, 2, and 3 emissions.

Last updated September 11, 2026

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Nov 4, 2026
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Overview

Normative provides science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints. The company was founded in 2014, with roots in climate research, and is headquartered in Stockholm with offices in Copenhagen and London. Its platform is built to GHG Protocol standards and includes a named, GHG Protocol-certified Climate Strategy Advisor on every account.

History

Normative is rooted in climate research. In 2013, co-founder Kristian Rönn was working at Oxford University, simulating the consequences of climate change. The results showed that global warming would cause extreme human suffering, motivating Kristian to leave academia and take action. He joined forces with Adam Wamai Egesa and Robin Undall-Behrend, and in 2014 the world's first carbon accounting engine was born to help humanity achieve net zero emissions and reverse the trajectory of climate change. The company is headquartered in Stockholm, with offices in Copenhagen and London as well as remote team members located all over the world.

Products and positioning

Science-based carbon accounting software with expert advisory support, built to GHG Protocol standards and independently verified.

  • Carbon accounting platform

    Helps companies calculate, report, and reduce Scope 1, 2, and 3 emissions using 349,000 verified emission factors.

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