Norvell
Norvell is a self-tanning and professional spray tanning brand within the INNOVÉ Beauty & Wellness family of brands.
Last updated September 15, 2026
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Overview
Norvell is a self-tanning brand offered within the INNOVÉ Beauty & Wellness family of synergistic brands. Its product line includes self-tanners such as Venetian, Tuscan, and Dark, and it also serves professional spray tan artists through a dedicated website and app, NorvellTanning.com, where artists can create free accounts and qualify for perks such as Rewards, Professional Artist Pricing, and Reseller Tax Exemption.
History
Norvell is part of INNOVÉ Beauty & Wellness, a family of synergistic brands formerly known as Sunless, Inc. INNOVÉ Beauty & Wellness describes itself as the leader in full-body skincare and spray solutions with known brands including Mystic, Norvell®, VersaSpa®, and WELLFIT®. The company states it powers over 18 million spray treatments each year across a global network of 7,000+ salons, spas, fitness clubs, and beauty professionals. Norvell products are sold through channels including an Amazon store, and professional spray tan artists are directed to NorvellTanning.com or the Norvell app to create free accounts and qualify for perks such as Rewards, Professional Artist Pricing, and Reseller Tax Exemption.
Products and positioning
Venetian self-tanner
A popular Norvell self-tanner.
Tuscan self-tanner
A popular Norvell self-tanner.
Dark self-tanner
A popular Norvell self-tanner.
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