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Noukie's is a brand of baby comforters, plush toys, pajamas, sleeping bags, and other baby essentials.

Last updated September 2, 2026

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Nov 4, 2026
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Overview

Noukie's offers a range of baby products including comforters, plush toys, pajamas, sleeping bags, and other baby care essentials. The brand was created in 1996 by Katia and Simon-Pierre, who started their entrepreneurial adventure in 1992. They invented the Veloudoux comforter in 1997 and launched a ready-to-wear line in 2002.

History

Noukie's was created in 1996. The name comes from 'Noukys', a nickname used in Simon-Pierre's family for children. In 1997, the Veloudoux comforter was invented by Katia and Simon-Pierre as a safe and hygienic alternative to plush toys with plastic eyes and long hair. In 2001, the 'Tidou' plush was created, inspired by Benjamin, the youngest son of Katia and Simon-Pierre, who loved the label on his comforter. In 2002, the ready-to-wear line was launched.

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