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Nouria Energy Group

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Nouria Energy Corporation is a family-owned convenience store chain founded in 1989, headquartered in Worcester, Massachusetts.

Last updated September 2, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Nouria Energy Corporation, founded in 1989 by Tony El-Nemr, is a family-owned convenience store chain headquartered in Worcester, Massachusetts. It operates 319 convenience stores and 90 car wash locations following its acquisition of Enmarket, and maintains a wholesale fuel distribution network across the Northeast.

History

Nouria Energy Corporation was founded in 1989 when Tony El-Nemr purchased an underperforming service station in Auburn, Massachusetts. The company has grown into one of the nation's leading convenience store chains, operating 319 convenience stores and 90 car wash locations following its acquisition of Enmarket. It maintains a wholesale fuel distribution network across the Northeast.

Products and positioning

  • Nouria Rewards

    Loyalty program to save on favorites.

  • NouriaPay

    Fuel payment app saving up to 15¢ per gallon.

  • Nouria's Kitchen

    Offers handcrafted sandwiches, fresh pizza, and more.

  • Cup O'Joe

    Brand new coffee blend.

Recent events

  • Unconfirmed

    Reported

    Nouria Energy acquires F.L. Roberts locations[4]

    F.L. Roberts sold its convenience stores and car wash locations to Nouria Energy; the deal included 26 convenience store locations with fuel, 22 Golden Nozzle car washes, and the Whately Diner.

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