Nova M

Nova M is a television station serving Montenegro. The broadcaster originated as Pink M, the Montenegrin subsidiary of Serbia-based Pink International Company. It began operating in December 2002 from Podgorica and subsequently expanded its production infrastructure with a studio in Budva, which was built and opened during the summer of 2005. The station’s signal and broadcasting licence cover the entire territory of Montenegro, making it a national television outlet rather than a city- or regionally focused channel. The station’s programming history has included a mixture of general entertainment, reality television, scripted series, telenovelas, sports and international event coverage. Among its previously aired sports properties were UEFA Champions League matches, UEFA Europa League matches and the English Premier League. It also carried the reality format Veliki brat, the regional adaptation of Big Brother. These acquisitions and formats positioned the channel within the wider television ecosystem associated with the Pink media group, whose channels have historically combined locally produced programming with imported entertainment and major sports rights. In June 2018, Pink International Company sold its Montenegrin and Bosnian divisions to Direct Media. The transaction covered Pink M in Montenegro and Pink BH in Bosnia and Herzegovina. Following the ownership change, the Montenegrin station became associated with the Nova M identity. The rebranding reflected a change in corporate and channel positioning while preserving the station’s national terrestrial presence and established role in the Montenegrin television market. Nova M has also carried Montenegrin national-team football, including matches connected with the UEFA Nations League, UEFA European Qualifiers and international friendly fixtures during the 2018–2022 period. Such rights complemented the station’s broader entertainment schedule and gave it a role in broadcasting nationally significant live events. Publicly available reference material identifies the station’s core activities and historical programming, but does not establish a complete current ownership structure, detailed financial profile, executive roster or comprehensive present-day schedule. Those fields are therefore left limited where reliable information is unavailable.

Nova M traces its origins to Pink M, a Montenegrin television operation established by Serbia-based Pink International Company. The station began broadcasting in December 2002 from Podgorica, entering the Montenegrin market as the local subsidiary of a wider regional media group. Its national broadcasting licence and signal coverage gave it a countrywide footprint from the outset. The operation later developed production capacity beyond the capital. An additional studio was constructed in Budva and opened during the summer of 2005. This expansion provided the broadcaster with a second production base and strengthened its ability to create or support programming connected with Montenegro’s coastal region as well as Podgorica. During its Pink M period, the station’s schedule included general entertainment, reality programming, imported scripted content and major sports events. It previously aired UEFA Champions League and UEFA Europa League matches, as well as Premier League football. The channel also carried Veliki brat, the regional Big Brother format. These programmes formed part of a broader commercially oriented television model built around popular entertainment, event programming and advertising-supported broadcasting. In June 2018, Pink International Company transferred its Montenegrin and Bosnian divisions to Direct Media. The transaction included Pink M and Pink BH. After the change in ownership, the Montenegrin station operated under the Nova M identity. The rebranding marked a new phase for the channel while retaining its national television role. Nova M has broadcast football involving the Montenegro national team, including UEFA Nations League matches, European Qualifiers and friendly internationals in the 2018–2022 period. Its documented programming history therefore spans both entertainment and nationally relevant sports coverage. Public reference material does not provide sufficient detail to document a full list of current executives, current parent-company arrangements, financial results or all present-day programmes. Those areas remain unverified in this dossier.

• 2018

  Montenegrin division is sold to Direct Media

  [1]Nova Men.wikipedia.org

  Pink International Company sold Pink M and its Bosnian division, Pink BH, to Direct Media. The Montenegrin broadcaster later operated under the Nova M name.

• 2018

  Montenegro football coverage begins its documented rights period

  [1]Nova Men.wikipedia.org

  Nova M broadcast Montenegro matches in the UEFA Nations League, UEFA European Qualifiers and international friendlies during the 2018–2022 period.

• 2005

  Budva studio opens

  [1]Nova Men.wikipedia.org

  The station expanded its production infrastructure with an additional studio in Budva, opened during the summer of 2005.

• 2002

  Pink M begins broadcasting in Montenegro

  [1]Nova Men.wikipedia.org

  Pink International Company established the Montenegrin television operation in Podgorica in December 2002.

A nationwide Montenegrin general-entertainment television broadcaster combining local programming, acquired series, reality formats and selected major sports coverage.

• Broadcast television station · 2018

  Nova M television channel

  Nova M is a nationwide Montenegrin television service with a signal and broadcasting licence covering the country. Its schedule has combined entertainment, locally relevant programming, imported series, reality formats and live sports. The channel developed from the former Pink M operation and remains associated with the national commercial television market.

• Sports broadcasting · 2018

  Montenegro national-team football coverage

  Nova M carried matches involving Montenegro’s national football team, including UEFA Nations League fixtures, UEFA European Qualifiers and international friendly matches. The documented coverage ran from 2018 through 2022 and provided the channel with nationally significant live-event programming.

• Acquired programming

  Former international sports and entertainment programming

  During its earlier Pink M period, the station aired selected UEFA Champions League and UEFA Europa League matches, Premier League football and the Veliki brat reality format. These programmes formed part of its former schedule and are not identified as current offerings in the available reference material.

• 2018

  Sale of Pink M to Direct MediaM&A

  Background

  Pink International Company sold its Montenegrin and Bosnian divisions, including Pink M and Pink BH, in June 2018.

  Action taken

  Direct Media acquired the Montenegrin operation, which subsequently used the Nova M identity.

  Aftermath

  The transaction resulted in a change of ownership and the transition of the Montenegrin channel from the Pink M brand to Nova M.

  Source

1. 1Nova Men.wikipedia.org
2. 2Nova M official websitenovam.tv