Recent events
Recent events tied to this brand in public sources.
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2026
Some female athletes criticize Novig's 'Just Sports' ad
Novig's 'Just Sports' ad campaign starring Sydney Sweeney drew backlash from some female athletes, who said the advertisement hurt progress on the perception of women in sports. Novig co-founder Jacob Fortinsky said the ad's purpose was not about representing female athletes and that the company has 'nothing to apologize for.'
2026
Novig unveils 'Just Sports' ad campaign starring Sydney Sweeney
Prediction market platform Novig unveiled its 'Just Sports' ad campaign starring Sydney Sweeney on Sept. 9, 2026, highlighting the platform's focus on sports event contracts. Co-founder Jacob Fortinsky said trading volume rose nearly 94% and first-time depositors surged more than 218% in the 20 days before and after the campaign launch. Sweeney approached Novig about taking an equity stake, the size of which the company did not disclose.
2026
Novig sues Wisconsin AG Kaul to block enforcement of state gambling law
Prediction market company Novig filed a federal lawsuit against Wisconsin Attorney General Josh Kaul seeking an injunction to prevent enforcement of state gambling laws against its transactions, arguing federal law preempts Wisconsin's regulations and that the Commodity Futures Trading Commission has exclusive jurisdiction over its event contracts.
2026
Novig sues Wisconsin over prediction market regulation
Prediction market operator Novig filed a lawsuit in the U.S. District Court for the Western District of Wisconsin against Wisconsin Attorney General Josh Kaul and state gaming administrator John Dillett, seeking to stop the state from applying gaming regulations to its platform. Novig argues the Commodity Exchange Act gives the CFTC authority over prediction platforms, preempting state enforcement.